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BSBMKG603 - Manage the marketing process

Added on - 07 Oct 2021

  • BSBMKG603

    Course

  • 17

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NATURECARE
PRODUCTSBrisbane, Queensland Australia
BUSINESS OBJECTIVES
Achieve the profits of at least 20% per
annum within the upcoming years
Increase in the sales of the product
range especially the day cream which is
popular among women among 25 -55
Expansion of the market of the products
in the overseas retail stores apart from
online shopping.
MARKETING OBJECTIVES
Maintenance of loyal client base
Reaching the targeted markets
Expansion in the international platform
Innovation of new herbal product range
Development of the brand awareness
Targeting the new customer base of
young working women
Enhancementofthecustomer
relationships
FACTORS IMPACTING ON
THE COMPANY
Situational Analysis (3cs)
The Marketing Environment
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