BUSINESS OBJECTIVES Achieve the profits of at least 20% per annum within the upcoming years Increase in the sales of the product range especially the day cream which is popular among women among 25 -55 Expansion of the market of the products in the overseas retail stores apart from online shopping.
MARKETING OBJECTIVES Maintenance of loyal client base Reaching the targeted markets Expansion in the international platform Innovation of new herbal product range Development of the brand awareness Targeting the new customer base of young working women Enhancement of the customer relationships
FACTORS IMPACTING ON THE COMPANY Situational Analysis (3cs) The Marketing Environment
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