Impact of NBA as a Global Event on Macro Environment: A PESTLE Analysis

This presentation analyzes the impact of NBA as a global event on the macro environment through a PESTLE analysis. It also includes a SWOT analysis, recommendations, and key factors for successful planning of events.

Global Events

Table of Contents
• Introduction
• Effects of Global events on Macro Environment
• Impact of Macro Environment over global events
• Recommendations
• Key Factor for successful planning of Events
• Conclusion
• References

Introduction
This presentation will be highlighting
the people and the world around the NBA and how
the players and the crowd are affected by the
management and how NBA has become a Global
Event in the history of Basketball.

Effect of NBA on Macro Environment
PESTLE Analysis
This is a framework used to determine various external forces having a impact upon
organisational operations and activities in a negative or positive manner. There are various forces
and factors which are further classified into different classifications which are as follows:
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factors
 Environmental Factor

Political Factors
 Political Stability
 Taxation

Economical Factors
 Accelerating economic growth
 Employment

Social Factors
 Enhancing engagement

Technological Factors
 Implementation of advanced technology
 Diminishing product life cycle

Legal Factors
 Facilitates in regulating rules and
regulations

Environmental Factors
 Enhancing Sustainability

Impact of Macro Environment over Global
Event Industry
Macro environment is determined as a aggregate of external factors and forces in
an economic nation which impacts operations and activities carried out in that particular
nation. For instance, there are various factors and forces which results in influencing and
impacting global events including government policies, demographics of society, cultural
factors, technology, etc. Moreover, all these factors often impact organising and carrying
out operations and activities of these global events in a positive as well as negative manner.

SWOT Analysis of NBA
Strengths
 Immense Participation
 Strong Marketing and advertising

Weaknesses
 Unethical practices of doping
 Lack in advanced Technology

Opportunities
 Showcase of host country towards other countries
 Introducing Cricket as a Olympic sport.

Threats
 Huge Cost
 Health and Safety

Recommendations
 Additional efforts and focus must be initiated towards prevention of unethical practices
such as doping from being implemented in these global events.
 Implementation and adaptation of advanced and latest technology in carrying out
operations and activities in order to regulate these events in an efficient and systematic
manner.

Key Factor for successful planning of
Events
 Total planning and performance
 Appropriate budget and resource allocation
 Opportunity to Backward area People

Continue;
Consideration of these factors impacts positively in a internal environment as it
facilitates in providing stability in carrying out operations as well as effective completion
of tasks. Whereas, it results in enhancing engagement of people as well as government of
different nation by carrying out these global events efficiently.

Conclusion
From the above presentation, it could be concluded that like NBA has been a
difficult tasks and NBA need to focus to many things to successfully complete the season
of the basketball league. We have also look at how NBA manages the weather condition
and Economic crisis to complete the event. NBA also include the Values, Impact and the
legacy of the major event to conduct it. NBA also have to make the Major policies before
starting the event and need to arrange the Sponsors and promotion partners to earn the good
revenue from the market

References
 Helgadóttir, G., 2021. Event communities. In Humans, horses and events
management (pp. 16-17). Wallingford UK: CABI.
 Herold, D.M., and et, al., 2022. Constructing a Logistics Framework for Global Sport
Events. In Managing Global Sport Events: Logistics and Coordination (pp. 31-49).
Emerald Publishing Limited.
 Ito, E. and Higham, J., 2020. Supplemental tourism activities: A conceptual framework
to maximise sport tourism benefits and opportunities. Journal of Sport &
Tourism, 24(4), pp.269-284.
 Kiani, M.S., Nazari, L. and Shahbazpour, L., 2019. Sport tourism and sustainable local
development for host cities for sporting events. American Journal of Sports
Science, 7(1), pp.7-10.