Knowledge Management of Amazon.com

Individual Report on- Knowledge and
Information Management of Amazon.com

INTRODUCTION
Amazon.com is a international e-commerce giant which is having diversified business as
they are selling from clothing to various electronic gadgets on their e-commerce portal.
Amazon.com was founded by Jeff Bezos in the year 1994 and in current time this
website has become the first place for shoppers to shop as the company is involved in
selling 564 million products on their website. Amazon.com is market leader in terms of
innovation and market growth due to which various strategic options are inhaled by
Amazon.com. The company has incorporated data analysis into their decision making
due to which they are able to understand needs of their customers in direct manner.

KNOWLEDGE MANAGEMENT
The concept of knowledge management or KM is a sequential procedure of recognising,
collecting, retaining, measuring and allowing access to concern parties regarding all the
necessary information of the organisation which is being developed during daily course of
business. It is a specific mechanism which is being implemented by large multinational
companies in order to have support in organising their questions being frequently asked,
documents or various different informations so to have easy access by external as well as
internal customers of the company. A business organisation can assist its management by
maintaining an updated record of all its documents, providing support to customers in searching
answers for their queries along with effective management of various knowledge and
permission access within a group.

IMPORTANCE OF KNOWLEDGE
MANAGEMENT
The importance of knowledge management for any organisation including Amazon.com are
mentioned below:
 The concept of Knowledge management assists other companies and Amazon.com in
having high efficiency in context to decision making process.
 It helps in building up of smart force of employees through providing access to all
relevant information to all employees in an organisation in order to have quick and
complete decisions which brings several benefits to company including Amazon.com.
 In order to bring innovation such as implementation of artificial intelligence or any
other new technology, it is very helpful that knowledge management increases
innovation rate and scope which any organisation including Amazon.com can bring
and adopt to gain competitive advantage over other firms.