Need and Discourse Assessment of English For Specific Purpose

Running Head: Need and Discourse Assessment of English For Specific Purpose
NEED AND DISCOURSE ASSESSMENT
OF
ENGLISH FOR SPECIFIC PURPOSE
Name of the Student
Name of the University
Author Note:

1English for Specific Purpose
Introduction:
According to the second case scenario it has been observed that there is a group of
marketing manager of Hyundai motor company who wants to visit Australia for the purpose
of promoting their brand as well as receiving more opportunities in the international platform.
As we all know English is an international language to communicate with each other across
the world, however the selected candidates has the moderate knowledge about English. Thus,
being an ESP course organizer it is my responsibility to schedule an ESP course of less than
two week duration with the purpose to provide a brief idea about fundamental English and its
usage, which will help them to communicate effectively in English.
What is ESP?
English for specific Purpose (ESP) stands to act like a subset of the language English
which is formally known as the Foreign Language or Second Language. The fundamental
purpose to introduce this course is to educate the employed individuals about the usage of
English based of the particular knowledge as per their requirement. In order to provide
facility to the professionals this ESP course has offered to educate employs by their
profession, such as there are separate courses for the medial professional, tourism field,
scientific field as well as in the technical field. According to several studies it has been
noticed that one of the major benefit of the course ESP is that, central focus of this course is
to prepare their students for specific purpose by concentrating on their grammar, vocabulary
as well as their spoken English skills. Thus, while considering the case scenario it has be
stated that since, the selected employ does not have much knowledge in English, this course
will effectively help them to gain knowledge about the spoken English as well as they will
get to know the tricks by which they can attract the foreigner by their communication skills.
Followed by this purpose the report will further elaborate the need analysis and how it can
help the employs to get knowledge about English. Before designing an ESP course it is

2English for Specific Purpose
essential to analyze the difference between the general English teaching and the ESP
teaching, which will help to focus on the vital aspects. From the analysis it has been noticed
that rather than being a general English learning courses the ESP has focused more on the
specific purpose by improving the specking skills of an individual. Hence, followed by the
above aspects the in the next section this report will continue with the Need Assessment and
Discourse Assessment of the ESP course.
Need Assessment:
Need assessment is a method by which it analyses the need or necessity of any
particular aspect which can improve the organizational profits and effectiveness. Thus, in
order to determine the necessity of the ESP course in the case scenario a need assessment has
been conducted. Initially, followed by a detail investigation of the case scenario it has been
observed that there is a significant crisis of English skills in the employees of the Hyundai
Motor Company. Whereas for the sake of the international event the employees needs to
learn English in less than 2 weeks. Thus, considering this situation as well as analyzing the
features of ESP course it has been decided that the conduction of an ESP course can help to
get over from this crisis. After identifying the action plan next responsibility is to determine
the gap which needs to be covered by the identified action plan. Thus, after analyzing the
scenario I have noticed that the Hyundai managers has moderate knowledge on English and
their main purpose to learn English is to have a great performance on the international event
as well as they need to learn English in order to communicate with the Australian people.
Thus, it has been identified that the primary focus of the ESP course is to educate the
managers about how to professionally communicate with the international stakeholders and
other individuals present in the international event as well as this course must focus on the
survival English of the managers which will help them to communicate with the other
companion during the time of Australian tour. From this need assessment I have identified