The Need for Change Management in the Company (Deseret News Company)

The Challenge Of Change 1
THE CHALLENGE OF CHANGE
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The Challenge Of Change 2
THE CHALLENGE OF CHANGE
Introduction
In consideration of the fact that the Universe is now changing at high speed that requires
companies to understand the opportunity and need for change before their results of performance
begin declining. It is against this that it remains imperative to ascertain that leaders or managers
encounter difficulties in determining essential changes that need to be integrated within their
institutions, creating a strategic approach of attaining these changes, as well as manage the
change process, with the objective of attaining the desired outcomes (Konno, Nonaka and Ogilvy
2014).Without taking into account the element of change as well as adapting to new market
trends and needs which result from globalization, institutions are likely to encounter challenges
in effectively and efficiently attaining their performance. The purpose of this paper is to establish
how the Deseret News organization can consider the element of change in effectively attaining
its goals.
The Need for Change Management in the Company (Deseret News Company)
As detailed, between 2008 and 2010, the organization remains considered to have lost
approximately 30 percent of its display-ads in the market, including 70 percent of some of the
institutions classified revenues. This aspect remains accredited to the growing internet startups
that stricken the institutions advertising base and subscribers. In this case, it remains essential to
consider that the organization (Deseret News) mainly focused on local newspaper even with the
fluctuating environment that mostly embraced the features of digital publishing in the market.
This clearly demands the need for change management, a transformative approach that
could see this company incorporate who remain well conversant with the knowledge on this
digital publishing (Gilbert, Eyring and Foster 2012). As a result of this, the Deseret News