Business Plan for Need For Wheels: Car Rental Enterprise in Sydney

Read the business plan for Need For Wheels, a car rental enterprise in Sydney. The plan includes information on the company's mission, vision, services, market analysis, competitive advantage, and more.

ConfidentialNeed For Wheels © 2024
Business Plan:
Need For Wheels
2015 to 2020
Jun, 2015
To update table of contents: right-click and select 'Update Field' from menu item.
Foreword
Contact Details
Authors of Plan
This document was prepared by:
Sections Sub Section Responsibility
Executive Summary Everyone
Background
Products and Services
Direction
Strategic Analysis Market Analysis
Competitive Analysis
Environment Analysis
SWOT Analysis
Marketing Plan
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Operations Plan
Personnel Plan
Financial Plan
Version Control
Version No. Version Date Amendment Details
1.0 09 June 2015 None
Executive Summary
1.1 Mission and Vision
The mission of this enterprise is to meet customer’s requirements for car rental in Sydney as well as
other regions and thereby increase their expectations for quality, service and value.
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The vision of this company is to be preferred car rental enterprise in Sydney market and provide
service beyond consumer demand. The focus is also to attain customer’s loyalty and assure stress-
free car rental experience by offering better service which cater customer’s individual requirements.
The vision is also to be growth – oriented rental car enterprise by effectively serving consumers for
their car occasions.
1.2 Overview of the enterprise
“Need for Wheels” is a start- up car hire enterprise through venture of few other entrepreneurs. The
car sharing sector has huge potential to enter car hiring sector if each management process are
integrated appropriately.
1.3 Commodity and services
The services offered by this enterprise is to permit individuals to hire its vehicles for gaining weekly
income. Their services also permits consumers to invest in their vehicles and gain competitive
advantage. The present stage of Need for Wheels is initial and therefore business plans were
undertaken.
1.4 Market
This sector is largely concentrated and has many substitutes in forms of rivalries as well as
transportation methods. The sector with new idea provides better probability to the enterprise doing
well and enter the sector successfully.
1.5 Competitive advantage
The company is providing huge opportunity to its consumers to earn, which is a unique venture in
comparison with other enterprise in the sector. It also offers varied facilities and high price value
than high range enterprises.
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1.6 Capabilities
The enterprise has strong Operational as well as Marketing capability but its finance segment needs
addressing.
1.7 Objectives
Marketing Operations Personnel Financial
Maintain car rental
price
Keep enhancing number of
cars that is available for
renting
Keeping up with
employees spirit for
work
Enhance the
revenue per year
Huge payback to
suppliers than
competitors
Enhance number of renters Maintain good
relationship with the
consumers
Keep sales cost
low
1.8 Strategy
Marketing Operations Personnel Financial
Introducing cheap
rentals
Find better quality vehicles maintain vehicles in
workshop
Maintain sales
cost low
Provide more
choices to renters
sales representative makes sure
that personal selling is effective
Check whether workers
progress as well as provide
feedback
reach yearly
target
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1.9 Management Team
Average headcount of 7 members in a team is maintained excluding outsourced workers. The
operation manager plays major role since they are responsible to maintain good business
environment. However, it is predicted to attain better result at the end of every financial year.
Headcount
Summary
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Headcou
nt Total
7.0 7.0 7.0 7.0 7.0 7.0
Salary
Total
$417,3
24
$345,3
32
$345,3
32
$345,3
32
$345,3
32
$345,3
32
2.0 Background of the company
The idea of establishing “Need for Wheels” arise among three pupils from the Technology
University, Sydney to create car hiring service which might offer profit to the car owners. The
probable success behind the ideals of this business idea was directly connected to address huge gap
in Sydney market. In fact, preliminary meetings also took place for creating principles of hiring
service and getting operation underway. The personnel team of this company currently embarked on
research and development (R&D) project for refining their service and analyse present market
trends for restructuring its goal to surpass its initial revenue and attain breakeven. Moreover, this
enterprise is predicted to flourish in this sector if all objectives and target is met.
3. Service:
3.1. Description:
Within the “Passenger Car Rental and Hiring”, Need For Wheels, a car hiring service that operates
privately, is classified as the service under other industry and has contributed 73% of the industry’s
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total revenue. The chief focus of this service is to allow a person to give his car in hire to their
potential customers for earning revenue during their vacation time. According to IBIS World, this
early stage service can earn market share for next five years.
This industry can be divided into three parts, which are, vehicle leasing, vehicle rentals and other
industry service that considers car sharing. This car sharing idea has occurred from the demand of
consumers, who use public transports for their daily needs and consequently, tourists and local
residents obtain immediate service for their short-run transport. In 2014-15, developed economic
conditions of Australia along with its currency depreciation have increased the demand from
domestic and international travellers regarding transport and this in turn has led the revenue of this
sector. Hence, this situation has forecasted revenue growth by 4.5%, for recent year while for next
five year, this growth rate is determined as 1.6%. Hence, from this phenomenon it can be seen that
this service is expanding rapidly and the profit margin is distributed between organisation and
private car owners.
This Sydney based service has conducted a market analysis before starting this business and has
come to know that New South Wales has captured largest share for this industry as it has huge
amount of population.
Need For Wheels has obtained some unique advantages that in turn have helped the company to
earn large share of market among the competitive industry.
The industry related passenger car hiring and service has earned total revenue worth $ 3.3 billion
that can be divided into various parts. For instance, car rental during short-run has earned 25.3% of
total revenue while fully maintained vehicle leasing and non-maintained vehicle leasing have
earned revenue worth 21.5% and 19.4%, respectively.
3.2: Feature of services:
Competitor Being part Qualified Niche Premium
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of a
franchising
chain
Workforce
Markets
Access
Understanding
and research of
the market
service
production
Need For
Wheels
No Qualified
employee
forms the
developing
workforce
Focus being
primarily on
household and
tourist markets
A wide-ranging
research has
been considered
to analyse a
possible
breakthrough
into the market
thereby earning
a leading
position within
the car service
industry
No
LeasePlan
Australia
Limited
Yes, the
company has
established
network
franchisee
chains.
Has an
extensive
workforce
with nearly
370
employees to
manage
around 80,000
vehicles for
Yes, they have
focused on
innovated
leases for their
clients of
government
and business
Increased
market research
for restructuring
and improving
the profitability
Drop in the value
of the equipment
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clients of the
government
and business.
WTH Pty
Limited
Subsidiary of
Avis Rent a
Car System
WTH"s head
office in
Australia
employs over
800 qualified
workers across
all company’s
operations.
Provides
services for
leisure and
business clients
This is one of
the world’s
biggest car
rental brands
that have over
5450 locations.
The company
has established
market trends.
Premium services
are offered over
here.
Fleet Aust Pty
Ltd
Purchased by
a private
equity firm.
Headquartere
d in
Melbourne has
employed with
over 250
qualified staff
to manage
operations.
Fleet offers a
range of fleet
leasing
services for all
types of clients
so is not
considered to
direct niche
market.
Company has
underperformed
in the industry
and lost a small
part of the
market share.
Premium services
are not a primary
feature
Hertz
Investment
(Holdings)
Owner is
Hertz Global
Holdings Inc
Large
numbers of
international
Gives a large
collection of
fleet vehicles
The market
share of this
company is
Offers services
for sport cars and
prestige cars
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Pty Limited employees,
which can
operate in
countries like
Spain, the
U.K, Germany
and France.
decreasing
though revenue
is increasing at
comparatively
slower rate than
this industry. It
has
implemented
some schemes
to attract large
number of
clients for
gaining points.
Fleetcare Pty
Ltd
No. Founded
in 1989 in
Australia.
Manages a
qualified
workforce
employing
around 70
worker in all
offices across
Australian
capital cities.
Company
services a
range of
sectors across
Australia.
Consider
vehicle
financing, full
maintenance
leasing, repairs
of vehicles,
It has
successfully
enhanced
market share as
demand for it
has increased.
This higher
amount of sales
has
consequently
increased
No. Wide range
of fleet vehicles
considering
passenger cars,
mobile-plant
vehicles and
commercial
vehicles
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vehicle
acquisitions,
insurance and
sales.
economies of
scale of this
company and
this in turn has
increased
profitability of
this company.
3.3. Value proposition:
Customer
Segment
Benefit Feature
Households
 Need For Wheels provides
short-term along with long-term
rental solutions for hirer
 Gives profit benefits to the
private car supplier
 Sense of reliable services and
security provided.
 Easy for household customers to
operate company services at lower
price level
 Easy for customers to select model
of any vehicle with relevant
characteristics
 Consumers receives insurance and
road side support
Businesses -
SMEs
No current immediate benefit
 Plans for future are given for long
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term leases when the company has
given investment benefits to its
private owners after developing
reputations
 No instant characteristic at current
situation
Businesses -
Large
corporations
No present instant benefit
 No urgent characteristic at present
situation
 Plans for future times are given
during long-term as the company
has improved its reputation within
market
Government No recent immediate assistance  There is no current characteristics
for present situation
 Future plans helps to give long-term
leases when this company has
developed its status and
consequently has given benefits to
their customers
International
tourists  Gives profit benefits to the
 One of the fastest vehicle supplier
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supplier related to private car
owners
 This company gives rental
solution in short-run during
holidays to travellers
 Sense of reliable and secure
service provided.
that have arrived in Sydney
 Easy to choose model of vehicle
and other related characteristics
4. Direction
4.1 Mission Statement:
The mission is to complete the customer’s need of rental car in Sydney and outer states so that it
can go past their value and services. The business treats its employees and customers as the family
without compromising the need of its commitment for superior customer service. The business
operates in the community to enhance the diversity through its ranks and contributes to the business
cause. Even though the goal of the business is to best service provider but aims to satisfy the
customer needs as this would help in introducing long term profitability. The mission of the
business is to meet the customer’s demand of rental car needs.
4.2 Vision Statement
The vision of the business is to be premier rental company in the Sydney car market and to provide
service further than the customer satisfaction and demand. Need for Wheels would strive to earn the
customer loyalty by working towards the pledge of being honest and fair company that specialises
in creating a pleasing business experience. Need for Wheels aims to make sure that a stress-free
experience is provided to the customers to meet their demand. The business would be aiming to
attain competitive advantage by attaining the productivity and efficiency.
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5. Strategic Analysis
5.1 Market Analysis:
5.1.1 Market Size
As per the report of IBIS there is a growth in the short-term rental car market by 25.3% with
industry revenue standing $3.3 billion which co-relates approximately $834.9 million each year.
The yearly market growth earlier stood 3.1% during 2015 and it is projected to grow by 1.6% in the
following five years. The rental car industry possesses significant amount of operating business that
stands 1,474 that highlights the fact the industry has attained maturity life-cycle stage.
Companies in this section either heir or rent the passenger vehicles without drivers particularly the
sedans, stations, wagons, SUV and hatchbacks for a short period of time as per customer
requirement. The primary objective is to create a physical platform the purchasers where the
customers can interact with the company to rent the car for the short period of time. The market has
reached out the NSW with major focus being paid in Sydney and exterior regions. The primary
reason for targeting this market is that majority of the customers are solely based from the NSW.
This would form the stepping stone in entering the market of Sydney. Furthermore, “Need for
Wills” would also establish it’s headquarter in Sydney Airport.
The market is highly attractive with large customer base present in the industry. Entering into the
industry is not easy however lower pricing strategy would be adopted to attract the customers. The
business would adopt the fresh idea to earn better profitability from its operations.
5.1.2 Market Trends:
There are certain recurring trends in the industry such as seasonal changes in the tourism industry
with summer and winter vacations. With increased in tourists in Australia there is a need for car
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hiring. With government promoting tourism there would more frequent travellers in Sydney and
outer regions of Australia.
5.1.3: Market Economics:
Renaissance from the international financial crisis has provided customers with disposable income.
Reduction in taxation and fringe benefit has resulted in upward trend in automobile industry. The
service industry is highly concentrated with several rental cars which results in lower opportunities
to earn higher revenue. The Australian currency has declined which results in affordable tourist
destinations such as North America and Europe. This promotes the domestic tourism inside the
Australian boundaries.
5.2 Competitive Analysis:
5.2.1: Suppliers
5.2.1.1: Descriptions:
Main Suppliers Supplied Items
Private Car Suppliers who are interested in investing their vehicle or traveling overseas. Private
vehicles to be rented out for potential customers
Apple Laptops
IKEA Office Furniture
5.2.1.2: Competitive Influences:
There is a significant amount on the performance of Need for Wheelssince no operations can be
performed without suppliers. The process through which the business functions it is remains
dependent strongly on the customers that are willing to use vehicles. The market is highly attracted
towards suppliers because of the major benefits that can be obtained is very low. Favourable
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influences includes rise in price of vehicles leading to rise in demand for cheaper rental solutions.
An increase consumer spending would result in greater demand for vehicles at a reasonable price.
Unfavourable factors includes improved public transportation leading to fall in demand for rental
cars.
5.2.2 Customers
5.2.2.1: Descriptions:
The target market is differentiated into numerous class with customers are segmented based on the
geographical regions namely the international and the domestic travellers requiring the use the
service inside the city or regional level. Customers are segment based on usage rates of services
with largest consumer’s base forms the households that directly requires long and short term rental
vehicles. The novated leases have offered benefits to the household consumers by reducing the tax
liabilities and highly enforcing the certain employers.
Small and Medium Enterprise produces significant amount of industry revenue through vehicles
that are leased out but are presently facing difficulties in maintaining or improving the market share.
Business and Large Companies have significantly contributed by 21.7% towards industry revenue
and it is largely influenced by vehicle leasing however it is anticipated to fall because of evolving
consumer requirements.
Government entities have effectively administered the budgetary pressure to administer the
consumer base.
5.2.2.2. Competitive Influences:
The customer has significant influence with industry demands suits the needs of consumers.
Favourable influences includes surplus business use and tourist attractions can result in improved
performance conditions.
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5.2.3: Substitutes:
5.2.3.1: Descriptions:
5.2.3.2: Competitive Influences:
The substitutes have resulted in negative influence as reduced prices has resulted in lower profits.
While the favourable influences includes increased use of personal vehicles by travellers while
unfavourable influences includes cheaper taxi services.
5.2.4: Entrants:
5.2.4.1: Descriptions:
There are several industry competitors which includes;
GoGet
DriveMyCar
Car Next Door
However, changing industry composition would result in major influence on consumer demand
with lower prices there would be reduced customer profits.
5.2.4.2: Barrier to Entry:
Barrier to entry includes restricted government policies which ultimately creates an influence on the
car sharing market. Lower profits and strong capital requirements could potential act as another
barrier to entry into the market.
5.2.5: Competitors
5.2.5.1: Market Concentrations:
The major players such as LeasePlan and Hertz has the major market concentration of 43.1% of
revenue with wide range of restricted services associated in the industry. However, with the global
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financial crisis the market share has declined and it is anticipated to fall further in the upcoming five
years.
5.2.5.2: Competitive Influences:
The competitive influences include unfavourable factors such as price reduction by major operators
operating in the market which effectively prevents the transition in new services.
5.2.5.3: Competitors Strategies:
The competitor’s strategies include offering vehicle financing, maintenance and administration.
Leaseplan dominates around 14% of the total revenue of the market while ETH Pty Ltd stands
second with 10.9%. Fleet Aust Pty Ltd and Hertz Investment (Holdings) Pty Limited accounts for
10.1% and 8.1% effectively. The strategies namely includes wide fleet of small vehicles, hybrid
cars and sports cars and forming strategic partnership between the tourism operators.
Fleetcare Private Limited takes into account 5.5% of the industrial revenue because of the
fleet management services and they include vehicle funding, full-maintenance leasing, vehicle
repairs, non-maintenance leasing, acquisitions and sales of vehicles. The business strength increases
from the growing demand and greater volumes of leasing and thus, the economies of scale are
boosted effectively. This implies that there is dramatic increase in capital coupled with increase in
workforce productivity.
The competitors representing a declining growth rate have a higher probability of losing
market share to either the current rivals or offering opportunity for a new system of service to occur.
It is possible for Need for Wheels to capture the market share of the firms with the help of strategic
processes comprising of evaluation of aggregator websites like www.carhire.com.au,
www.vroomvroomvroom.com.au, www.webcarhire.com and www.comparecarrentals.com.au.
These websites have raised industry competition through the price comparison operation of service
provider depending on search parameters like features and car models.
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5.2.5.4 Key success factors:
As the hiring sector and passenger car rental falls within the mature phase of life cycle
phase, it denotes that the industrial revenue increases in tandem with the pace of the economy,
availability of technological effect and processes along with the acceptance of the overall market of
the brand and the product. The main success factors include critical market research and knowledge
of market trends and needs for adapting to the personal choices of the customers. The behaviours of
the organisations along with their reputation are evaluated with the help of online forums regarding
the experience of the other customers.
5.2.5.5 Alignment of the competitors:
The competitive abilities clearly highlight the need of maximising service quality of gaining
market share. The high end and the important industrial players have capabilities in various aspects
and industrial revenue is dominated by them. Need for Wheels is still a new firm and thus,
competencies are yet to be developed to the benchmark of the significant players.
5.3 Environment analysis:
5.3.1 Regulatory effects:
The total level of regulation in this sector is not an issue, since government does not regulate
the price; however, increasing competition is deemed to be observed in the industry. A large market
requiring trapping and regulation with the regulatory bodies is the aviation sector. In accordance
with the report of IBIS, the operations in the airport are a significant source of revenue, which is
nearly one-third of the overall industrial revenue.
5.3.2 Economic effects:
With the improvements in economic conditions, the customers hesitating initially to invest
in car hiring needs are coming slowly. This implies that the customers postponing their plans in
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relation to leasing are taken into consideration the alternative and although the novated leasing is of
lower importance, it has positive impact on the customers of redirecting to invest in the market.
5.3.3. Environmental effects:
The seasonal business influence is because of the same reasons, since the inflows of tourists
are reliant on the same. The hands of the tourists are tied at the time of renting a car because of
geographical and time constraints. There is absence of any source of risk depletion or risk related to
environmental accidents associated, since the business is based only on sharing, trading as well as
substitution basis.
5.3.4 Societal effects:
The consumer base for the hiring service is of the age bracket between 18-55 years and it
constitutes of the young travellers, backpackers offered to the young couples and families spending
holiday or planning for a family trip. On the contrary, the age group for renting services varies
between 65 years and 75 years. Thus, this classification constitutes of the senior citizens at home or
they possess cars for various occasions and they are not used readily.
5.4 SWOT analysis:
Strengths:
 The customer base could be increased, since the services are designed to meet the needs of
the customers.
 The customers would have the right of deciding the lending time of the cars and they could
earn accordingly.
Weaknesses:
 The lower prices in the industry generate lower revenues due to the presence of fierce
competition in the market.
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 There is absence of intellectual property, which implies that the business is vulnerable to the
other competitors, as they might be attempting to adopt the methodologies.
 As the business is reliant on meeting the needs of two parties, it is necessary that the
customer that rents the car out needs to find another customer to hire the car. This is because
both business reputation and name are reliant on the same.
5.4.2. Opportunities and Threats
Opportunities
Online Market: The customer base within the online market can be tapped as there has been a rise in
the use of smartphones and internet. The customers are comfortable with the use of electronic
trading and therefore they are more inclined towards online marketing.
Leasing: The firm in the near future may even look to lease the cars with the help of the banks and
thereafter hiring them to the customers and thereby earn a revenue out of it. This leads to the
diversification of the product base.
Development of Tourism: The depreciation of dollar has led to the rise in the inflow of tourists and
this in a way would increase the number of hiring of the cars and the car renting market as well.
No New Entrants: The entry of new competitors are low due to the complex entry barriers and the
extent of completion in the market thereby eliminating the chances of any new participants.
Low Fuel Prices: The availability of fuel at a lower rate encourages the customers to make use of
their cars and accordingly rent and hire cars in order to go out for any trips and vacations.
Threats
Competition: The degree of competition in the market is a threat as the competitors are looking to
increase their market share with the help of new and improved products and services and therefore
the company needs to plan accordingly in order to stay alive in the market.
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Car Share: The rise in the pattern of leasing cars is going to have an impact on the level of car rents
and it is seen that the cars being cheaper with the help of the monthly instalments would have an
impact on the customer base of the firm.
Public Transport: The development of the public transport would lead to the reduction in the
customers. The development of better and innovative public transport system would reduce the
customer base and thereby would have an impact on the business as well.
Car Lease: The development of car leasing options would induce the customers to make use of the
same and thereby would influence them to lower the use of renting.
Bankruptcy: This may make the business insolvent and the banks are not prone to provide loans to
this kind of business as these businesses are more prone to be risky in accordance to the other
businesses.
Competitive Advantage
There are several advantages that makes our company better than the competitors. We are offering
services that are of better quality in accordance to the other companies as we are able to offer better
quality services at a reasonable price in relation to their competitors. Out company has a better
customer base and the company looks to interact with the people in the economy with the help of
which the company is able to expand their business. Our company provides two sided
communication so that no discrepancies are created and there exists a positive and effective
relationship with the help of which better services and rise in the level of sales can be maintained.
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6. Marketing Plan
6.1. Product or service
6.1.1. Key Performance Indicator
One of the key performance indicator has been constructing new and improved plans with the help
of which effective and reliable services can be given with the help of which better strength can be
attained and the company would able to attain competitive edge.
The company has been looking to gain specific licenses that are ideal for the development of
company and the services as well. The company has a comprehensive cycle and this cycle can be
used for the purpose of innovations and development of the business.
6.1.2. Service Range
The company looks to create a good understanding between the reliability among the dealers and
the car suppliers and in this makes sure that the cars are properly insured and all the documents that
are related to the cars are very well maintained in order to avoid any kind of discrepancies.
Complimentary services like car washing and other services are offered with the help of which the
company is able to attain their desired objectives.
6.1.3. Service Department Stage
The service department stage is segmented into four sections and each of the sections have their role
to play for the development of the business.
Car Suppliers
The suppliers would be gaining the income based on the brand of the car and the value of the car
and the payments to the suppliers are made on a weekly basis in order to reduce the chances of any
mistakes related to the payments in accordance to the car that has been provided.
Insurance
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The cars that are available for leasing has proper insurance and are washed properly and effective
inspection is done in order to ensure that the cars are qualified for use and this would lead to
reliable services and rise in the level of satisfaction among the customers.
Web Based Selling
The selling is done with the help of internet where the advertisements are given in the websites and
the consumers can interact there and complete the transaction even without face to face meeting.
Car Renters
The car renters would be receiving the car within one day and in case the car is not delivered within
the stipulated time, then the renters can come down to the office for query.
Service Innovation
The company is always in the lookout for service innovation and therefore is looking to develop
their business with the incorporation of new and improved technologies with the help of which the
companies would be able to enhance their sales and services and this in a way would lead to rise in
the level of customer satisfaction and accordingly rise in the net profit for the company as well in
the near future.
6.1.5. Intellectual Property
One of the weakness of our organisation is that we do not incur any sort of intellectual property.
6.1.6. Action Plan
Action Person Responsible Start Date Complete Date
Establish linkage with individual car suppliers Sales Representative 19-05-2014 30-06-2014
Develop an Insurace plan Operation Manager 05-05-2014 11-05-2014
Develop a website as needed IT Tech 21-04-2014 18-05-2014
Develop a linkage with businesses Sales Representative 01-06-2017 30-06-2017
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6.1.7. Key Performance Indicators
Price and
Volume
Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
Sales
Volume
.
15.0 25.0 30.0 60.0 70.0 75.0 90.0 85.0 100.0 110.0 110.0 120.0
Unit
Price.
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
$1,200.0
0
Revenu
e
$18,000 $30,000 $36,000 $72,000 $84,000 $90,000 $108,00
0
$102,00
0
$120,00
0
$132,00
0
$132,00
0
$144,00
0
6.2. Action Plan
Action Person Responsible Start Date Complete Date
Develop a software to create pricing range for all type of cars IT Tech 21-04-2014 18-05-2014
Increase car rental at 2.5% per year Operation Manager 01-07-2015 01-07-2020
Review customers response in pricing and act accordingly Office Administrator 07-07-2014 30-06-2019
Negotiate Insurance Cost Operation Manager 12-05-2014 18-05-2014
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6.3. Sales Pipeline
Customer
Product or
Service
Forecast Delivery
Date
Sales
Stage
Revenue
Inner west
Sydney
300 renters July 2015 Complete
$360000
Northern
Sydney
280 renters July 2015 Complete
$336000
Southern
Sydney
310 renters July 2015 Complete
$372000
Total $1068000
6.3.1. Channels
Distributor / Sales Rep Name Territory Date Appointed
Sales Person 1 Sydney
InnerWest
Please refer action
plan
Sales Person 2 Sydney North Please refer action
plan
Sales Person 1 Sydney South Please refer action
plan
Sales Person 2 Sydney City area Please refer action
plan
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6.3.2. Action Plan
Action Person Responsible Start Date Complete Date
Target Residents Inner West
Sydney Region
Sales Representative 01-07-2014 31-07-2014
Target Residents Northern
Sydney Region
Sales Representative 01-08-2014 31-08-2014
Target Residents Southern
Sydney Region
Sales Representative 01-09-2014 30-09-2014
Target Businesses in Sydney
City
Sales Representative &
Operation Manager
01-07-2017 30-06-2020
Target bagpackers in Sydney
City
Sales Representative 01-07-2014 30-06-2020
Establish a distributor near
Airport
Office Administrator 26-05-2014 30-06-2014
Achieve Sales Target (890) Sales Representative 01-07-2014 30-06-2015
Achieve Sales Target (1120) Sales Representative 01-07-2015 30-06-2016
Achieve Sales Target (1200) Sales Representative 01-07-2016 30-06-2017
Achieve Sales Target (1800) Sales Representative 01-07-2017 30-06-2018
Achieve Sales Target (2200) Sales Representative 01-07-2018 30-06-2019
Achieve Sales Target (2400) Sales Representative 01-07-2019 30-06-2020
6.3. Internet
Keyword Search Native Search Paid Search Competitors Ranking
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Engine Ranking Ranking Ahead
Car Hire Google Unranked Unranked All ranked Ahead of our
service
Yahoo Unranked Unranked All ranked ahead of our
service
6.3.1. Action Plan
Action Person Responsible
Start
Date
Complete
Date
Advertise Website
IT Tech & Operation
Manager
01-07-
2014
30-06-2020
Advertise in Facebook page Operation Manager
01-08-
2015
30-06-2020
Create and drop off Flyers & Posters in
targeted areas
IT Tech & Operations
Manager
01-07-
2014
30-09-2015
Video addvertising Year 1
IT Tech & Operation
Manager
01-10-
2014
31-12-2014
Video advertising Year 2
IT Tech & Operation
Manager
01-10-
2015
31-12-2015
Video advertising Year 3 Operation Manager
01-10-
2016
31-12-2016
Video advertising Year 4
IT Tech & Operation
Manager
01-10-
2017
31-12-2017
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Video advertising Year 5
IT Tech & Operation
Manager
01-10-
2018
31-12-2018
Video advertising Year 6
IT Tech & Operation
Manager
01-10-
2019
31-12-2019
Video advertising Year 7
IT Tech & Operation
Manager
01-10-
2020
31-12-2020
7. Operations Plan
7.1. Way of Sourcing
7.1.1. Important Indicators of business performance
Essentially, the main aim on business sourcing is to accept superior cars from explicitly individuals
that want rented cars. In essence, in the current context it is crucial to ensure that different defective
cars are not essentially offered to the consumers of the company. A specific checklist that is in itself
generated essentially examines different factors of the car. Thus, the entire number of imperfections
of business supplier is not anticipated to get in excess of around 7 business cars in roughly 6 years
scheme. Again, both internal as well as external defects that might come across need to be lessened
too.
7.1.2. Outsourcing
For mainly the service, our business concern intends to deliver, over and above 95% is outsourced
since the suppliers has the requirement to distribute cars for us to transmit it to different renters. The
business concern does not necessarily own a force of cars that is grounds for business outsourcing.
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7.1.3. Business Suppliers
Overall business suppliers for particularly firms are anticipated to enhance with essentially
attractiveness of reputation regarding brand. Again, the entire fleet cars of the business that is
essential for the business concern is extremely high. Therefore, it is essential to safeguard cars of
the business that are close to particularly workshops of the enterprise. Again, Insurance
corporations have the need to ensure that the business delivers services. The substitute supply to
different fleet of cars can be obtained from purchasing diverse cars that can enhance overall sales
cost to a higher amount. For mainly insurance strategies, essentially there are several agencies that
can supply the entire services.
7.1.4. Management of Supply Chain
Our business concern presently is not practised in handling the supply chain. Nevertheless, a
qualified office manager is hired in order to ensure that supply chain is appropriately managed. The
rental order is anticipated to be offered in the following day. In essence, the liberation is not
currently obtainable for particularly clientele in case if not these attach worth to price.
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7.1.5. Plan of Action
7.2. Production
7.2.1. Important Indicators of Performance
Overall productivity of the business concern can be considered to be an important reflection of the
way the company will be functioning in the segment. In particular, for our business concern it is
crucial that the car offered for the purpose of renting else wise the car presented on the official
website does not remain there for longer period. Thus, it is planned that the usage rate remains over
minimum 65%.
In addition the rate of defect gets decelerated owing to usual checks occurring for the similar car.
This lessens the total number of grievances. In essence, the product usage also relies on the brand
promotion.
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7.2.2. Business Procedures
Uncomplicated procedures are implemented within specifically the firm. Again, processing also
occurs in necessarily two diverse phases namely
7.2.3. Plant Facilities as well as Layout
The premises of the office have the requirement to take in the following:
Office shall necessarily be situated in the correct area of the entire land that is essentially leased and
remains outer area.
Chief room shall be occupied by specifically Office Administrator, different Operation Manager,
Assistant of Operation, 2 different Sales Representative as well as Financial Controller.
7.2.4. Plant and Equipment
For establishing office, specific furniture can be purchased from particularly IKEA. In this case, it is
also important to have telephones that can be bought for business purpose. Again, the computers are
also bought necessarily from apple stores. The construction lease of the site shall be provided to a
construction firm that is expected to present a site in a 2 months period.
7.2.5. Labour
Staff that shall be hired for the business enterprise
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The office will be directed by a team of three owners that would also be operating as sales
personnel.
7.2.6. Systems
The service shall necessarily utilize similar system stated in particularly distribution as well as Sales
section of this specific Segment.
7.2.7. Action Plan
The official website is necessarily presented in two different phases mentioned below:
7.3. Business Support
7.3.1. Key Indicators of Performance
Our business concern intends to ensure no specific back orders during any period of the year.
Nevertheless, it is proposed that there might perhaps be different back orders that the support group
of business concern has the need to arrange with the same.
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7.3.2. Strategies/Policies
It can be hereby regarded to be a strategy that all workforces operating can have protection of
personal information
7.3.3. Procedures
The official website shall be particularly for target customer to look through 24 hours
7.3.4. Systems
The specific system utilized by the business corporation is primarily to manage that call for the need
of lesser enhancements. This business corporation necessarily anticipate hiring larger number of
employees and enhancing size of the market over the specified period of time. Overall security for
specific information on web can also be augmented.
7.3.5. Action Plan
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8. Personnel Plan
8.1. Structure
8.1.1. Key Performance Indicators
The expectation from the business is to maintain 10 head count; among which three are the
owner and rest are recruited. The graph excludes the three owners s they would be involved in the
examination of various office sectors and provide assistance.
Headcount
Summary
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Headcount by
Department
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Grand
Total
7.0 7.0 7.0 7.0 7.0 7.0
Salary by
Department
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Grand
Total
$417,3
24
$345,3
32
$345,3
32
$345,3
32
$345,3
32
$345,3
32
8.1.2. Organisation Structure
The main aim of Need for Wheels is to run the simple structure of organization. When there
will be major sale in the market, there would be division in the structure. The recruitment panel
would include the Office Administrator, Owners and Operation Manager for hiring the sales
executives.
8.1.3. Key Positions
Sales Representative: The sales representatives are responsible for increasing the company’s sales
and increase in hired cars and lenders would need more sales representatives.
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Operation Manager: The main responsibility of operation managers involves in dealing with the
feedbacks of the customers that is a critical job.
Office Administrator: The main responsibility of office administrator is to deal with legal
procedures and documents and to solve any disputes in the businesses.
8.1.4. Outsourced Positions
IT Tech: In the first six years, the amounts of outsourced heads will be constant due to be less
expensive for running the business. The main requirements for IT Tech can be seen in the
development of software and company website and they will handle the IT related issues.
8.1.5. Staff and Salary Assumptions
 1 Office Administrator: $37,000 Per annum
 1 Operation Manager: $80,000 Per annum
 1 cleaner: $35,000 per annum
 2 Sales Representative: $65,000 Per annum
 2 IT Tech: $60,000 per annum
 1 Operation Assistant: $40000 per annum
 1 Financial Control $70,000 per annum
8.1.6. Action Plan
Action Person Responsible Start Date Complete Date
Recruit IT Tech Owner 01-04-2014 13-04-2014
Recruitment of Operation Manager Owner 16-06-2014 27-06-2014
Recruitment of Operation Manager
Assistant
Owner 16-06-2014 27-06-2014
Recruitment of Financial Controller Owner 16-06-2014 27-06-2014
Recruitment of Sales Representatives Owner 05-05-2014 09-05-2014
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Recruitment of Cleaner Owner 16-06-2014 27-06-2014
Recruitment of Office administrator Owner 09-06-2014 13-06-2014
8.2. Culture
8.2.1. Organisation Personality
None know the personality of the organization and it requires for the recruited to go through
the personality test. There would be more people oriented recruitments. The organizational manager
and financial controller will be vision oriented and task oriented respectively.
8.2.2. Action Plan
Action
Person
Responsible
Start
Date
Complete
Date
Commitment towards keeping up the spirit of the
employees
Owners
23-06-
2014
30-06-2015
8.3. Integration
8.3.1. Key Performance Indicators
Keeping the employees happy is a major objective of the organization as this aspect will make
the employees more productive. In this company, there will not be any expectation of employee
retention until two years of the business and short-term contract will be used to hire them. Hence,
95% is the expected rate of employee satisfaction and it is driving force for sales.
8.3.2. Leadership
In order to match the personality of the leader with the position requirement, there will be a
personality test.
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8.3.3. Policies & Procedures
There are specific policies for the company that will include the insurance services and it
will be set as per the company’s standards.
8.3.4. Measurement
The function of checklist is the measurement of the available cars’ capability for renting.
Performance is the basis of the measurement.
8.3.5. Staff Development
Before the starting of business, there will be training for the staffs and their assessment
would be done on regular basis.
8.3.6. Systems
The system developed would be able to manage
1. Suppliers
2. Consumers
3. Invoices
4. Contact Details of all staff
5. Contact Details of all interested Clients
6. Car Details
7. Insurance Policy Integrator
8. Price Integrator
9. Payroll
10. Tax Payment
8.3.7. Action Plan
Action Person Responsible Start Date Complete Date
Induction for Staff working in office Owner 26-06-2014 27-06-2014
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Sales representatives training Owner 12-05-2014 13-05-2014
8.4. Ownership
8.4.1. Ownership Structure
The registration will be done on April 2017 as a private company. After the completion of
business plan and budget, the registration of the company will be done.
8.4.2. Ownership Chart
Need For Wheels
I
I
I
Owner 1 - Company Registered in his name
I
I
I
Owner 2 & Owner 3 -> Company Share holder (33% each)
8.4.3. Owner Description
Talha Bilal will be name of the owner. AbinashYadav and Oscar Gutierrez will share the
company. The profit will be shared among every shareholders. Salary will be set after six years.
8.4.4. Board of Directors
The founder would be included in the board of directors. The board will be composed when
the company has captured majority portion in the market.
8.4.5. Incentive Plans
Money will be collected from shareholders when required and the profit will be shared .n
addition, there will be retained earnings from the profit.
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8.4.6. Action Plan
Action Person Responsible Start Date Complete Date
Establishment of the ownership under the owner Owner 21-04-2014 25-04-2014
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Appendices
References
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