Analysis of Negative Publicity: Strategies and Case Studies Report

This report explores the impact of negative publicity on organizations and provides strategies for effective crisis management. It begins by outlining how an organization can respond to negative publicity, emphasizing the importance of a strategic approach rather than emotional reactions. The report highlights the pitfalls of poor responses, such as failing to apologize or isolating oneself from the media. A case study of the Beverly Hotel is presented to illustrate how negative publicity can affect a business and how the company's response, or lack thereof, can impact sales. The report concludes by emphasizing the importance of having a strategic plan to mitigate the adverse effects of negative publicity. This report, available on Desklib, offers insights for students and professionals seeking to understand and manage brand reputation in the face of public criticism, drawing from real-world examples and academic research.

Running head: negative publicity.
Negative publicity
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Negative publicity
Table of Contents
Introduction.................................................................................................................................................3
How an organization can react negative publicity.......................................................................................3
Often bad response.....................................................................................................................................3
Companies that had once suffered bad publicity and how it dealt with it..................................................3
Conclusion...................................................................................................................................................3
References...................................................................................................................................................4

Negative publicity
Introduction.
Due to a particular reason a company may gain a bad reputation either by bad rumor or poor quality
goods. The purpose of writing this report is to outline how an organization can react to negative
publicity. I will also give an example of often made mistake in reaction to negative publicity and an
example of an organization that had suffered the above and how it dealt with it.
How an organization can react negative publicity.
The first thing to do should be first identifying what went wrong in the organization that led to bad
reputation and respond to it without being rational and emotional with application of a strategic plan in
your response (Wang, Lee,Yuan,Yang, Lee,2016)
Often bad response.
If negative publicity is responded to in correct manner, it can be harmless, otherwise the impact will be
negative, for example failure to apologies and hiding yourself from the media or attacking your allies is a
bad response, you should own your image and strive strategically to rebuild it.
Companies that had once suffered bad publicity and how it dealt with it.
Beverly hotel one of the world biggest hotels is a good example of an organization that have once
suffered negative publicity. It came about when Sultan of Brunei announced the introduction of sharia
law in this organization. The clients did not take it easy; they asked back their deposit while even some
individuals and organizations planned protest to demolish the property. On response Sultan of Brunei
announced the organization for bidding, the reaction didn’t work out well as the sales of the company
reduced adversely (Nix, Wolfe, 2017).

Negative publicity
Conclusion.
A negative publicity can be of adverse effect to an organization but when the situation is dealt with
wisely it can be harmless. The management therefore should develop strategic plan when dealing with
this situation and save the organization.

Negative publicity
References
Karmali, A., & Ramesh, B. (2016). Impact of negative publicity on brand Goa: An opinion
survey of domestic tourists.
Nix, J., & Wolfe, S. E. (2017). The impact of negative publicity on police self-legitimacy.
Justice Quarterly, 34(1), 84-108.
Nix, J., & Wolfe, S. E. (2017).). The effect of familiarity on associated sponsor and event brand
attitudes following negative celebrity endorser publicity. Sport Management Review,
17(3), 310-323.
Wang, L. J., Lee, S. Y., Yuan, S. S., Yang, C. J., Yang, K. C., Lee, T. L., & Shyu, Y. C. (2016).
Impact of negative media publicity on attention‐deficit/hyperactivity disorder medication
in Taiwan. Pharmacoepidemiology and drug safety, 25(1), 45-53.