Role of Packaging in Influencing Consumer Behavior

PROJECT PLAN

Executive Summary
Packaging is an essential part of the business as it is considered as the service before and
during the sales. For several brands and businesses, branding is an important aspect of their
marketing strategy. When a business shares shelf space with a lot of other related items, naming
and packaging become even more important. The right packaging will make a well-known
product look out, causing customers to search for it and prefer it over other alternatives. This
report consist of the evaluation of the role of packaging through literature reviews and through
secondary data analysis followed by the recommendation which are that the packaging should
always be strategized and formed through the perspective of the customers and should solve all
the quarries of the customer along with providing all the essential information regarding the
product that the customer would like to know. There are various ways of the helping out the
customers through packaging and thus packaging proves out to be one of the most effective and
important during sales feature of the company and the product itself.

Table of Contents
INTRODUCTION...........................................................................................................................5
Project aims and objectives.........................................................................................................5
Problem Statement......................................................................................................................5
Literature review.........................................................................................................................5
Problem Identification.................................................................................................................9
Recommendation.......................................................................................................................10
Conclusion.....................................................................................................................................10
● REFERENCES.....................................................................................................................12
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