Negotiated Assessment

Negotiate with Assessment.

Executive Summary
In this following assessment report, it is related with fast food company practise in word
to mouth practise which help to advertising product and service related with fast food company.
by United Kingdom. In further the findings that generate on problem occurs in implementing
better word to mouth strategy that if the there is bad experience through customer in during word
to mouth practise that impact can slow down the growth as well as it also make negative
impression towards market and customer.

Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................1
Background of topic...............................................................................................................1
Research Objectives:..............................................................................................................1
Research Question:.................................................................................................................1
Problem statement..................................................................................................................1
Literature Review.............................................................................................................................2
Data Collection:...............................................................................................................................4
Demonstrate about the problem which identified in areas of Word of Mouth in project related.
................................................................................................................................................4
CONCLUSION................................................................................................................................5

INTRODUCTION
Background of topic
Negotiate Assessment is one of specific instance towards formative assessment in which within
assessor through an individual being assessed are expected to better interact on exchanges views.
It is variety of form which have having key elements in common. The organisation point of view
Word of Mouth is consider as in essential aspect on firm competencies to retain and attract the
customer. Moreover in fast food industry, word of mouth leads a crucial role of because which
may unknown through particular service in fast food restaurant(Chong, 2021). In this report the
overall aims and objective is determine implication about Word of Mouth where it either
enhance positive and neither negative outcomes. The report is selected Krispy Kream UK for
further assessment purpose on which project plan execute.
Aims:
“To impact of positive and negative consequences of the word of mouth in fast food industry in
United Kingdom. A case study on Krispy Kream UK.
Research Objectives:
 To examine the concept of Word of Mouth in business sector.
 To access about impact of word of mouth in fast food Krispy Kream UK.
 To determine the strategies for word of mouth in marketing promotion tools.
Research Question:
 What is the concept of Word of Mouth in business?
 How to access the impact of word of mouth in fast food industry.
 What can be strategies to implement within word to mouth as marketing promotional
tools.
Problem statement
Word of mouth is one of first-born promotion technique and many firms are using it for longer
period of time ( Zhao and et.al, 2021). A fast food industry with having limited budget on which
to use Word of Mouth as promotional tools. Therefore, consumer word of mouth is majorly
analysis towards firm capability for better acquire for retain potential clients. Since the word of
mouth is mainly depend through better consumer attitude and perception this may have positive
and negative on fast food delivery,
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