Entrepreneurship Business Plan for Nerd Patrol

The Entrepreneurship Business Plan for Nerd Patrol provides a detailed guide for starting and managing a computer consulting business. The plan includes a strategic framework for creating a comprehensive tactical marketing plan, financial plan, and organization of the business. The business aims to provide small to mid-sized companies with web-based computing solutions using state-of-the-art techniques. The owners have extensive experience in the technology industry and plan to hire skilled employees to provide quality services to customers.

Running head: ENTREPRENEURSHIP BUSINESS PLAN
Entrepreneurship Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

1ENTREPRENEURSHIP BUSINESS PLAN
Table of Contents
Introduction:...............................................................................................................................3
Description of Business:............................................................................................................3
Business aspirations:..............................................................................................................4
Business Vision:.....................................................................................................................5
Business Mission:...................................................................................................................5
Organization of the business and Key Players:..........................................................................6
Owners- Roles and Qualifications:........................................................................................6
Qualifications of Owners.......................................................................................................7
Management Team- Roles and Responsibilities:...................................................................7
Employee- Roles and Qualifications:.....................................................................................8
Financial Plan:............................................................................................................................9
Anticipated Operating Costs:.................................................................................................9
Anticipated Investment requirement:.....................................................................................9
Start Up Costs:.......................................................................................................................9
Sales Forecast:......................................................................................................................10
Projected Profit and Loss Account:......................................................................................11
Cash Flow Statement:..........................................................................................................12
Monthly Cash Flow:.............................................................................................................13
Projected Balance Sheet:......................................................................................................14
Marketing Plan:........................................................................................................................14
Summary of Marketing Strategy:.........................................................................................14
Market Analysis:..................................................................................................................15
Market Segmentations:.........................................................................................................16
Target Market Segmentations:.............................................................................................17
Market Trends:.....................................................................................................................18
Marketing requirement for the business:..................................................................................18
Price of goods and Services:................................................................................................18
Promotion Strategy:.............................................................................................................19
Product Strategy:..................................................................................................................19
Place:....................................................................................................................................19
Competition:.........................................................................................................................20
Operations:...............................................................................................................................21
Locations of the Business:...................................................................................................21
Business Operations:............................................................................................................21
Legal and Sundry Issues:.........................................................................................................22
Legal Issues:.........................................................................................................................22

2ENTREPRENEURSHIP BUSINESS PLAN
Measures to handle legal issues:..........................................................................................23
Major Challenges:....................................................................................................................24
References:...............................................................................................................................27

3ENTREPRENEURSHIP BUSINESS PLAN
Introduction:
As the computers are becoming more and more prevalent, there is a need for higher
tech and computer services would continue to grow (Scarborough 2016). Nerd Patrol is the
business to business technology computer service company providing turnkey computing
solution which will offer solution on the latest technology and use of Web-based applications.
Use of state of art software and hardware under 24x7 computing facility, e-commerce
solution, help desk support, computer hardware repair, software debug and network solutions.
The business plan is formed as the guide for starting and managing the new business.
Nerd Patrol would also serve the separate and detailed marketing plan. Nerd Patrol
would provide computer and technical consulting services to local small business and
domestic PC users. Nerd Patrol would place its focus on marketing, responsiveness, quality
by creating and retaining customer relations.
Nerd Patrol would be formed as the partnership venture with partners launching the
full-fledged business. Nerd Patrol would be first small business using a rented premises and
serving the customers in the local area. The business would look forward to lease the office
space and also hire technicians. With the increase in the sales, the owners would look forward
to hire the additional personnel.
Description of Business:
Nerd Patrol would be the Singapore based company whose objective would be to
provide the business with the technology that is needed to compete in the web-based world.
By using the state of the art equipment and offering the necessary technological expertise
Nerd Patrol introduces the Singapore market with the fresh perspective of business to
business technology consulting.
The business would provide small to mid-sized companies with the web-based
computing solution by using the state of the art techniques. The company would develop the
hosting services to ASP companies and would also provide internet sales from the hosting, e-
commerce and web development for the small and medium size companies.
a. Nerd Patrol would offer its customers with three main types of services particularly
the hour based technical aid, retainer contracts related to particular skills or system
and project consulting.
b. Technology is regarded as the critical component of the business. It is necessary for
the owners to remain updated on both the equipment as well as knowledge to be
competitive in the future.
c. The business would also provide its customers with the onsite repair services as this
will enable the business in providing computer repairs to the individuals or the
business within local area.
d. The secondary business part of Nerd Patrol would be installation, customization and
maintenance of the computers for its customers.
Business aspirations:
The aspiration of the business is to offer a written guide for commencing and
administering the computer consulting business, a strategic framework for creating a
comprehensive tactical marketing plan (Schaper et al. 2014). The intended audience would be
the owner of the business and the scope of the business is to offer a detailed yearly projection
with yearly summary of the profit, growth and ownership.
The objective of Nerd Patrol is stated below;

4ENTREPRENEURSHIP BUSINESS PLAN
a. Profit: The objective of Nerd Patrol is to generated sufficient amount of profit in
order to finance the future growth as well as offering the resources that is needed to
attain the other objective of the company and its business owners. The owners would
look forward to generate a minimum of 45% of the sales during the first year of
operation.
b. Growth and Expansion: To expand the business which is both challenging as well as
manageable resulting the market with the innovation and adaptability (Burns and
Dewhurst 2016). The business aims to be intellectual and social asset to its
community and environment.
c. Integrity: Another objective of the business is to be the integrated family of Web-
based software applications that supports the entire building lifecycle from the
construction to facility management. The business aims to meet the requirement of
small business by providing online collaboration with software upgrades and dealing
with the problems of network.
Considering the business aspirations Nerd Patrol has placed its emphasis on small
business market since the customers does not typically has the full time IT employee however
they have the full time IT requirements. Nerd Patrol would provide an affordable, on demand
service to its customers. For the residential customers Nerd Patrol would be providing the
affordable and helpful services with the flexible schedule so that the customers are able to
meet their needs.
Business Vision:
The vision of the business is to provide the fast response and informed expertise to
regularly provide the reliable solution. Nerd Patrol would aim to generate satisfied set of
repeated customers and offer the stable retainer base. This would help in generating sufficient
amount of profit to provide the owners with the comfortable living.
Business Mission:
The mission of the business is meeting the short term objective by starting the
company quickly and inexpensively with the minimum amount of debt. The long term
business mission is to attain growth. The owners look to forward to grow the company as the
profitable and stable company which is easy and comfortable to manage.
Organization of the business and Key Players:
Owners- Roles and Qualifications:
Nerd Patrol would be created as the partnership firm which will be jointly owned and
operated by John Robbins, Mary Singh and Nabil Quresh. John and Mary has the sufficient
five year experience in Microsoft and Oracle software products. The owners have the
experience as system engineer in large technology companies and understands the need of
computer for small business. The owners have the adept in managing their time and can
quickly respond to the multiple customer calls and needs.
Considering the roles for the first three months of the business John and Mary will be
responsible for all the aspects of the business. Moving to the third month, when the business
hires another technicians John would shift his effort from directly responding to the needs of
customers, to training and administering others so that they can do their work effectively.
Nabil would be responsible for directly maintaining control over the inventory and would
make an effort of entertaining as much as on site customers. A portion of the brand
recognition strategy is to recognize the PC repair with the John effort, friendliness and
technical expertise. The easy method of associating with two is for Mary to be main portion
of customer experience with the service. Mary would be responsible for delegating technical

5ENTREPRENEURSHIP BUSINESS PLAN
repairs in the later part of the year to the techs that are working in the leased office premises
and wold also train the staff in a method that they offer support through direct phone.
With the experience of John and Mary extensively with the computer technicians and
support staff during their past employment, they understand what works the best in the set of
mutually agreed guidelines. The first week of every technicians that are employed would be
dedicated in the direction of helping them in understanding the PC repair guidelines which is
stated below;
a. The customers would be needing help and the business is open to help its customers
b. The customers also require the needs reassurance as well as solutions.
Under this framework the technicians would be able to solve the problems of customers
in the best manner that fits them.
Qualifications of Owners
John Robbins: Graduate in Computer Science
Mary Singh: Graduate in Computer Science
Nabil Quresh: Graduate in Business Administration
Management Team- Roles and Responsibilities:
The business would be owned by John, Mary and Nabil under the partnership
agreement as the owners possess five years of experience in Information & Communication
Technology Industry. With the skills and expertise, the owners would be responsible for
creating client connections. The client connection ability of the owners would help in
bringing the business operations into a profitable venture within two months of operations.
The management team would comprise of John and Mary as they specialize themselves in
software aspects of the computer repairs and are anticipated to work together.
The owners also have specialized themselves in computer science and have the
working experience in system engineering in the technology industry. The business would
hire the service of website designer and networking engineer based on contract basis
(McKenzie 2015). The management would be would be responsible for delegation of work
among the lower level of organization. Their responsibilities comprising of generating sales
revenue and would always register every computer that comes to the company for repairs.
The management team of owners would be charged with the responsibilities of expanding the
business during the first six months of the operations. They are expected to implement the
advertisement operations would be effectively targeting the individuals and small businesses
inside the targeted market area.
Employee- Roles and Qualifications:
Nerd Patrol would be hiring the services of four employees within the first few
months of operations. The owners of Nerd Patrol aim that the salary of four employees would
be directly related to the success of the business and the total salary would never go beyond
18% of the total sales revenue. During the second year of operations the business aims to
move under the leased office premises and would look forward to hire additional new
employee depending upon the number of sales revenue generated by the business, if the
projections are on target. Nerd Patrol also plans to hire additional new part-time employees
during the second year in order to better handle the rising amount of sales.
Nerd Patrol employees would be skilled with professional qualifications. The
employees are anticipated to have strong technical and individual skills. It is vital for the

6ENTREPRENEURSHIP BUSINESS PLAN
employees that are paid salaries to commensurate with the business abilities and dedications
to serve for the customer satisfaction (Burns 2016). Concerning the responsibilities of the
employees, the employees would be responsible for rendering services based on Hourly
technical aid, project counselling and on site services. The employees are anticipated to
discharge their duties in a responsiveness manner. They are anticipated to be available on call
computer paramedic within fast and responsive time. Additionally, the employees would be
responsible delivering quality of service as getting the job done at first hand and providing
100% assurance forms their sole responsibility. Apart from technical responsibilities, the
employees are anticipated to build social-personal relationship with the clients as developing
a royal repeat customer would help in retaining the customers for repeat business.
Financial Plan:
The following sections of financial plans comprise of the yearly estimates for the
standards that is set for the financial tables. A detailed monthly pro-forma table for cash flow
is included as well.
Anticipated Operating Costs:
The anticipated cash flow from operations for the first year operations stands $1,
24,000. This comprises of the lease expenses, general and administration expenditure, capital
improvement costs. The company would also incur the non-recurring expenditure in the areas
of equipment’s, computers, utilities and furniture’s. Fixed costs are assumed as the 12% of
the sales and the average profit figure that is provided by the source are within the consulting
field.
Anticipated Investment requirement:
The anticipated investment requirement stands $196,050. The business expects to
incur the total fixed cost of $124,000 during the first year of operations as the start-up costs.
The total owners funding would be $120,000 while the rest of funds would be obtained
through bank loan. Nerd Patrol would obtain the fund of $100,000 with total start-up funds
standing $2,20,000.
Start Up Costs:
Start-up Requirements
Start-up Expenses
Fixed Costs Particulars Amount ($)
Premises (RENT & RATES) $25,000
Salaries $18,000
Interest on loan 10% $10,000
Accountant Fees $15,750
Payroll Tax $2,450
Retainer contracts $13,750
Sales and Marketing $14,500
Postage & Telephone $1,650
Broachers $2,400
Logo Designs $2,150
Market survey $1,250
Preliminary expenses $2,100
Capital Improvements Expenses $15,000

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Total Fixed Costs $1,24,000
Average Monthly Costs
Rent $2,083
Capital Improvements Expenses $1,250
Interest on loan 10% $833
Postage & Telephone $138
Repairs and Maintenance $200
Salaries / Wages $1,500
Total Average Monthly Costs $6,004
x Number of Months: 12
Total Monthly Costs $72,050
Total Start-up Expenses $1,96,050
Start-up Assets
Owner Funding
Owners Fund $1,20,000
Total Owner Funding $1,20,000
Loans
Bank Loan $1,00,000
Other
Total Loans $1,00,000
Total Start-up Funds $2,20,000
Assets
Equipment’s $40,000
Computers $50,000
Total Fixed Assets $90,000
Total Start-up Assets $3,10,000
Sales Forecast:
(1) SALES FORECAST
Year 0 1 2 3
Projected Sales 2,04,050 2,24,455 2,46,901
Direct Cost of Sales 42,500 48,875 56,206
Cost of Fulfilling Maintenance Contract

8ENTREPRENEURSHIP BUSINESS PLAN
Year 1 Year 2 Year 3
0
10,000
20,000
30,000
40,000
50,000
60,000
0%
5%
10%
15%
20%
25%
35,200
53,095 53,511
Profit Before tax
Pretax Net Margin
Figure 1: Figure illustrating profit before tax and pre-tax net margin
(Source: As Created by Author)
Projected Profit and Loss Account:
(4) PROFIT AND LOSS FORECAST
Preop
Year 0 1 2 3
Revenue 0 2,04,050 2,24,455 2,46,901
Cost of sales 0 42,500 48,875 56,206
Gross profit 0 1,61,550 1,75,580 1,90,694
Gross Margin 1,79,410 1,87,289 2,09,443
Expenses/overheads
Payroll 25,000 27,500 30,800
Wages and salaries 18,000 19,800 22,176
General expenses 15,750 17,325 19,404
Accountant Fees 15,750 17,325 19,404
Payroll Tax 2,450 2,695 3,018
Utilities 13,750 15,125 16,940
Sales and Marketing 14,500 15,950 17,864
Postage & Telephone 1,650 1,815 2,033
Repairs and Maintenance 2,400 2,640 2,957
Preliminary expenses 2,100 2,310 2,587
Capital Improvement Cost 15,000 16,500 18,480
Total expenses/overheads 1,26,350 1,22,485 1,37,183
Profit before tax 35,200 53,095 53,511
Tax @ 30% 10,560 15,929 16,053
Before tax net margin 17% 24% 22%
Profit after tax 24,640 37,167 37,458
Transfer to reserves 35,200 53,095 53,511

9ENTREPRENEURSHIP BUSINESS PLAN
ROC 25% 31% 25%
Cash Flow Statement:
(2) CASHFLOW FORECAST Preop
Year 0 1 2 3
CASH INFLOWS
Cash from Sales 2,04,050 2,24,455 2,46,901
Directors loans 1,00,000 1,00,000 1,00,000 1,00,000
Capital Employed 1,00,000 1,20,000 1,50,000 1,75,000
Other cash inflows
TOTAL CASH INFLOW 2,00,000 4,24,050 4,74,455 5,21,901
CASH OUTFLOWS
Payments for materials 42,500 48,875 56,206
operating expenses ( ) 0
Payroll 0 25,000 27,500 30,800
Marketing and Promotion 0 18,000 19,800 22,176
Accountant Fees 0 15,750 17,325 19,404
Lease 0 2,450 2,695 3,018
Supplier contracts 0 13,750 15,125 16,940
Sales and Marketing 14,500 15,950 17,864
Postage & Telephone 1,650 1,815 2,033
Website Development Expenses 2,400 2,640 2,957
Logo Designs 2,150 2,365 2,649
Interest on loan 10% 10,000 10,000 10,000
General and Admin Expenses 1,250 1,375 1,540
Preliminary expenses 2,100 2,310 2,587
Capital Improvement Cost 15,000 16,500 18,480
Corporation Tax 10,560 15,929 16,053
Loan repayments 10,000 10,000
TOTAL CASH OUTFLOWS 0 1,77,060 2,10,204 2,32,708
Cash flow summary
NET CASHFLOW FOR PERIOD 2,00,000 2,46,990 2,64,252 2,89,193
OPENING CASH BALANCE 0 2,00,000 4,46,990 7,11,242
CLOSING CASH BALANCE 2,00,000 4,46,990 7,11,242 10,00,434

10ENTREPRENEURSHIP BUSINESS PLAN
Monthly Cash Flow:
INCOME Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating Income
Sales Revenue 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Total Operating Income 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Total INCOME 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 17,004 2,04,050
Operating Expenses
Payroll 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 25,000
Marketing and Promotion 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Accountant Fees 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 1,313 15,750
Lease 204 204 204 204 204 204 204 204 204 204 204 204 2,450
Supplier contracts 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 1,146 13,750
Sales and Marketing 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 1,208 14,500
Postage & Telephone [phone] 138 138 138 138 138 138 138 1,650
Website Development Expenses 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Logo Designs 179 179 179 179 179 179 179 179 179 179 179 179 2,150
Interest on loan 10% 833 833 833 833 833 833 833 833 833 833 833 833 10,000
General and Admin Expenses 104 104 104 104 104 104 104 104 104 104 104 104 1,250
Preliminary expenses 175 175 175 175 175 175 175 175 175 175 175 175 2,100
Capital Improvement Cost 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000
Total Operating Expenses 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 10,333 1,24,000
Non-Recurring Expenses
Equipments 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 40,000
Computers 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Utilities 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 20,000
Furnitures 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 25,000
Total Non-Recurring Expenses 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 11,250 1,35,000
Total EXPENSES 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 21,583 2,59,000
Net Income Before Taxes (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (4,579) (54,950)
Income Tax Expense 880 880 880 880 880 880 880 880 880 880 880 880 10,560
NET INCOME (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (5,459) (65,510)
EXPENSES
Projected Balance Sheet:
Balance Sheet
Assets FY-1 FY-2 FY-3
Current Assets
Cash $60,350 $81,535 $96,498
Accounts receivable $2,04,050 $2,24,455 $2,46,901
Total current assets $2,64,400 $3,05,990 $3,43,399
Fixed (Long-Term) Assets
Equipment’s $40,000 $44,000 $48,400
Computers $50,000 $55,000 $60,500
Utilities $20,000 $22,000 $24,200
Furniture’s $25,000 $27,500 $30,250
(Less accumulated depreciation) $21,000 $19,000 $18,100

11ENTREPRENEURSHIP BUSINESS PLAN
Total fixed assets $69,000 $80,000 $90,800
Total Assets $3,33,400 $3,85,990 $4,34,199
Liabilities and Owner's Equity
Current Liabilities
Bank Charges Payable $10,000 $10,000 $10,000
Short-term loans $15,000 $20,000 $50,000
Income taxes payable $10,560 $15,929 $16,053
Accrued salaries and wages $18,000 $19,800 $22,176
Total current liabilities $53,560 $65,729 $98,229
Long-Term Liabilities
Long-term debt $1,00,000 $90,000 $80,000
Less: Loan Repayment $10,000 $10,000
Total long-term liabilities $1,00,000 $80,000 $70,000
Owner's Equity
Owner's investment $1,20,000 $1,50,000 $1,75,000
Net Profits $24,640 $37,167 $37,458
Reserve and Surplus $35,200 $53,095 $53,511
Total owner's equity $1,79,840 $2,40,262 $2,65,969
Total Liabilities and Owner's Equity $3,33,400 $3,85,990 $4,34,199
Marketing Plan:
Summary of Marketing Strategy:
Nerd Patrol intends to implement the extensive marketing strategies that would make
sure that greater visibility is available for the business in its targeted market. Nerd Patrol
would undertake a fairly focussed marketing strategy. The summary of marketing strategy is
stated below;
a. The logical and the target market for Nerd Patrol would be the Home Office and
Small business. These business largely has the need of having the temporary technical
assistance and are generally billed at the hourly rate (Ross and Byrd 2015). There are
some opportunity that exist particularly for the retainer and specific project contracts.
b. There are certain number of competing services provides in the local area. These
competitors appears to be widely specialized as well as widely sized which leaves
sufficient amount of opportunity for the Nerd Patrol to establish and expand a niche in
the selected market segments.
c. Finally it is worth discovering the trends in growth in this market which is projected
to be around 9 to 10 per cent yearly.
Market Analysis:
Nerd Patrol would be providing computer support both in the areas of consulting and
technical ability for the small business owners along with the home computer users. As
computer repair is presently one man operations, the growth of the business would restricted
in the first three months under the capacity of the owners to complete the work (Hatten
2015). The first three months of the business operations would be critical in creating the
credibility of Nerd Patrol and reputation for obtaining the customers as well as resolving their

12ENTREPRENEURSHIP BUSINESS PLAN
job quickly. The business would aim to develop the outstanding service and would use the
word of mouth from the commencing period to network with other probable customers.
The personal market analysis conducted by the owners suggest that an attractive niche
market for computer repairs, hardware and software problems, networking and software
debugging would take full advantage (Hutchinson 2017). The nature of computer industry,
with astonishing amount of technological advancement, results in continuous need for the
businesses that are skilled in updating and advising the customers related to computer issues.
Local competing firms have witnessed a rapid growth in demand for computer services in the
last few years (Kuratko 2016). Customers are found to seek assistance with everything
starting from the installation of software and hardware machineries, to networking and
transfer of files from old machines to new computer. As a result small business owners
requires reliable and quick assistance for all their computer needs, as every down hour may
result in loss of revenue, particularly for the business that are engaged in website or doing the
work of e-commerce.
Market Segmentations:
The current computer service market is regarded as very extensive and categorizing
the market is difficult (Solomon et al. 2014). The owners can break their potential market
down into two groups depending upon their needs particularly the home PC users and the
small business customers.
Home PC Users:
Nerd Patrol home PC users market comprises of the non-technical savvy local
residents customers that ranges between the age of 30 years to 60 years having a minimum of
one computer at home. The business expects lower income from these users as they range
below the age group of 30 years and are very comfortable with the technology. These users
are willing to make an attempt and upgrades on their own or with the help of local
technicians once in every quarter (Baker 2014). These home PC users usually own the
computer for the purpose of doing emails, playing games and writing letters. They also use
PC for printing photos and occasionally for the purpose of bookkeeping or taxes. Home PC
users are tends to use the sophisticated software applications and perform repair and upgrades
through local technicians. Their hardware needs comprises of the computer machines,
monitors, keyboards, mouse, scanner and printer.
Small Business Owners:
Small business owners would form the major part of revenue for Nerd Patrol. The
small business market will be defined as the customers that are located within the fifteen mile
radius having two or more computers or network that is used for conducting business
(Armstrong et al. 2015). Their business use may comprise of minor use, namely updating the
business website, designing of graphics or advertisement campaign and writing the copy of
press release. It may also be for more extensive purpose such as recording inventory, POS
system, consumer database, online product or service delivery or product development.
The greater is their computer usage for business the more critical it becomes for them
to make their technology work well and reliably (Jaworski 2018). Therefore, in such Nerd
Patrol would be delivering quality of repairs and support available in crisis. The small
business hardware needs would comprise of similar items as the home PC users however it
would also include servers, a system of backups, data storage and wireless networking. The
segment of small business market is growing at a rate of 5% every year.

13ENTREPRENEURSHIP BUSINESS PLAN
Target Market Segmentations:
Market analysis suggest that six market segments as the starting point:
a. Business that are not using computers
b. Small business entrepreneurs that are using a minimum of one or more computers
c. Small to medium size firms that are using computers on networks
d. Big corporations that are seeking assistance in solving the problems of specific
projects
e. Government agencies, corporations and other organizations that are in search of
computer training.
f. Businesses that are in search of custom computer programming services
Nerd Patrol would place its focus on the top market segments as well with intently remaining
focussed on the marketing strategy.
Market Trends:
As per the market analysis conducted, findings from the analysis suggest that
computer repair industry have three different opportunities that prevails for the computer
consultants;
a. Temporary Technical Aid: Short term technical aid for finding solutions. This is
regarded as the largest market.
b. Specific skills: The software speciality is second largest area that consists of mainly
 Setting up systems and purchase guidance
 System optimization and reengineering
 Network administration
 Repair
 Data storage
 Database or application development
 Security data protection
c. Trouble shooting or bailout
Marketing requirement for the business:
Price of goods and Services:
Nerd Patrol would be adopting the price matching strategy instead of adopting entry
pricing. Nerd Patrol would employ the following pricing strategy;
 Hour based price: The average hour based pricing that would be charged is $75.00
per hour
 Retainer Pricing: This method of pricing is based on the number of anticipated
minimum number of hours per month with the average price being $150.
 Project Pricing: This method of pricing is for project based work and Nerd Patrol
would be charging 8 hours x $75.00 per hour.
Promotion Strategy:
Nerd Patrol primary promotional strategy would be in accordance with the strategy
pyramids stated previously. The lead strategy would be focussed on nurturing the current
relationships by using the known networking technical expertise to the range of referrals and
new customer leads. Added with this would be blend of websites based marketing and
traditional method of building public relations (Wensley 2016). The ultimate promotional
strategy would be providing customer’s satisfaction as happy customers would generate new
and repeat business.

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Product Strategy:
The product strategy that is offered by Nerd Patrol is very simple; timely and practical
solutions for each customer’s computer related problems with all at the reasonable rate. The
most important aspects of Nerd Patrol product is that it offers 100% satisfaction and
guarantee by building and retaining customer’s confidence (Jacobs, Chase and Lummus
2014). The product of business would include providing individuals and the small businesses
with the wide range of computer and networking related services that would include the
hardware and upgrades related to software, hardware repairing, problems in software and
dealing with network problems.
Place:
The business would be located in Orchard Road one of the busy streets of Singapore.
The business will have the wide range of access to individual and small business customers.
The location provides the owners with the convenient in locating or visiting their onsite
customers (Jacobs and Chase 2017). The distinctive charm of Orchard Road makes an
attractive place to locate the business as there are number of small business and home PC
users that would provide Nerd Patrol with ease of locating and visiting customers.
Competition:
Customers chooses computer repair and assistance services depending on the
reputations, earlier experience and price. The customers might choose to visit the mediocre
service provider with whom they are familiar, instead of trying out the new unknown
company regarding whom the customers have the knowledge. Large stores particularly with
the service departments of the national chains have the greater advantage particularly in their
affiliation with the well-known brand (Monczka et al. 2015). Creating the identity of brand
and a good company reputation during the first few months of operations is regarded as the
critical to the success of the business. Once Nerd Patrol have made its presence felt into the
local market, the better service rendering capacity would turn the new clients into the
permanent clients in the present competitive market.
There are two main competitors for Nerd Patrol are the computer upgrade and the
repair business in this area;
Super Media: They are the well-established computer service provider that provides services
on upgradation and quick work for the clients. Though, they have the highest number of staff
turnover but their staff are young and inexperienced (Johnson 2014). The staff are more
interested in selling the new machinery components instead of maintaining the current
machines or finding the solutions for customers. They hardly provide the onsite services to
the clients and does not provide onsite help. The main part of their service comprises of
hardware support.
Onramp Labnet: Despite being the smaller and less known company it provide numerous
range of services for residents that are living in the east and south parts of the town. They are
highly willing to indulge with the customers for solving their problems and figures out what
is exactly required by the clients. They suggest new options rather than providing hardware
and software support. They do not provide the onsite support services, however they are
considering instituting a trial pick and drop off service. Onramp Labnet can be considered to
be in the best position of copying the innovations and stealing the customers however their
management appears to be complacent and might not respond to the competition.
The competitive analysis shows that both the competitors charge excessive amount of
PC repair charges and the owners of Nerd Patrol can attract the customers based on the price
sensitive market without much of the work.

15ENTREPRENEURSHIP BUSINESS PLAN
Operations:
Locations of the Business:
The location of the business would be on the Orchard Road which is regarded as one
of the busy streets of Singapore. The location of the business would enable Nerd Patrol in
gaining access to wide set of customer’s base that would range from both the small business
customers to individual PC users (Bratton and Gold 2017). The central location of business
would enable its staff to conveniently visit the onsite customers and can also arrange the pick
and drop off facilities for its potential customers.
Business Operations:
The business would be open from Monday to Saturday from 8 a.m. in the morning to
9 p.m. in the evening throughout the week. The business would operate during the peak
business hours which would enable the owners to take the advantage of growing computer
trends.
The business would also employ the quality assurance program to achieve the quality
excellence which is the base for the management of the business and key measures in
attaining customer’s satisfaction (Hill, Jones and Schilling 2014). It is the policy of the
company to constantly provide the service which meets the expectations quality of its
customers.
The business would actively pursue to improve the quality through the programs that
would enable each of the employee to do their job rightly in their first time. The business
operations would also include the discover production quality assurance program that would
comprise of the new employee orientation on the quality assurance plan. Furthermore, it
would implement the in-house training programs for all the employees and the formal
certifications training programs (Ferrell and Fraedrich 2015). A quality assurance program
would comprise of the performing assurance checks for continuous basis as this would help
in making sure that quality workmanship to the company customers is maintained.
The company would aim to prevent the problems by anticipating them. Protection can
be attained through planning and would be able to avoid the time and costs that are related
with the repair.
Legal and Sundry Issues:
Legal Issues:
There are certain kinds of laws which is applicable to the new business of computer
repair services. Nerd Patrol is requiring to be legally compliant with the applicable rules and
regulation governing the business. The business owners would be required to registered their
business before commencing their operations. Apart from obtaining the registration of
business name, the owners are required to comply with the numerous taxation rules
governing the legal structure of Nerd Patrol. The includes the following;
a. Goods and service tax
b. Tax file number of business
c. Payroll taxation
d. Commercial licence of business
Taking into the considerations the operations and functions of business there is a need
for obtaining the commercial license to make sure that the owners of the Nerd Patrol comply
with the lawful business obligations. Particularly, the Singapore Business License and

16ENTREPRENEURSHIP BUSINESS PLAN
Information Services would necessarily help in obtaining the permits and registration that is
needed for commercial operations of business.
Apart from the above stated legal requirement, Nerd Patrol would also comply with
the Contract Law for complying with the Singapore trade authority applicable rules. The
business would adhere with the privacy rules of trade secrets as this would help in dealing
with the process of diverse client’s personal information for the purpose of direct marketing
and divulging with the personal information.
Measures to handle legal issues:
Corporate compliance creates an impact on all types of companies in all forms of
industries. It is necessary to discover the forms of records and other documents that should be
obtained and maintained by the owners of Nerd Patrol. The laws that apply to the computer
service industry may vary in other industry and would be depending upon the range of
different factors (Carlon et al. 2015). As a result of this it is very important to obtain the
service of an outside legal attorney which help in making sure that the business complies with
the federal and state laws that are applicable.
To protect the business from facing the legal expensive situations it is necessary for
the owners of Nerd Patrol to read up on all the available business as this would help the
business owners in getting familiar with the legal aspects of business. The business would
hire the legal service of commercial lawyer to obtain legal advice on legal issues.
The owners would comply with the financial laws by reading up the laws that concern
the business and its customers. The owners would familiarize themselves with the
employment and labour laws as this would help in understanding the legal aspects that
governs the hiring practices in business. Additionally, the business owners would obtain the
protection under the intellectual property as this would give the owners of Nerd Patrol to
obtain the protection of over their works. This will help in understanding how the intellectual
property law functions and would help in protecting their work.
Nerd Patrol would also take appropriate measures for marketing and advertising law.
This is because businesses get sued over the misleading statements that are made in their
marketing materials. Understanding the marketing and advertisement laws would help Nerd
Patrol in avoiding the trouble with the law.
To avoid any legal issues, the business owners would back up their partnership within
the agreements. Prior to commencing any business relationships with the new business
partners, customers or service provider, the agreement would put forward the terms and
conditions of customer relationship in writing. This would save both the owners and
customers from ending their business relationships in court.
Major Challenges:
The major business challenges that might be faced by the owners of Nerd Patrol is given
below
1. Fierce Competition: The corporate world can be characterised as fierce. There is an
environment of ongoing competition among the giants. Competition pose one of the
biggest challenges for the survival of Nerd Patrol business. The competitive market
may keep the start up on their toes since there is no margin of errors available. Both
the B2C and B2B companies generally feels the heat of fierce competition. However,
to survive in the environment of fierce competition business environment should
cover both the traditional users of PC and small business entities. Being the start-up

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company Nerd Patrol needs to play in an aggressive manner as this will help in
punching above their weight and gaining the wide market attention among the clusters
of ever challenging and expanding businesses.
2. Unrealistic Expectations: For Nerd Patrol success does not comes alone and bring
expectations with it as well. In most of instances these anticipations appears to be
realistic however in real sense they may be unrealistic. The same concepts is a
applicable for the young start-ups. Start-ups such as Nerd Patrol may face the
challenge when they set up the unrealistic anticipations. The owners should
understand that success may be short lived and expectations is a never ending
concept. For start-ups like Nerd Patrol sustainability is the name of the game and
sustainability requires constant efforts. To gain success in the competitive business
world, start-ups such as Nerd Patrol should have high but controlled anticipations,
bearing in mind the resource available, the degree of potential growth and other
market forces should be considered as well.
3. Hiring the suitable candidates: The most important factor which defines the culture
of organization within the start-ups comprises of synergy of team. A team usually
consists of individuals that are having identical capabilities and same focus. To
develop the highly capable team the start-ups face the challenge of hiring suitable
candidates. There are large pool of ambitious candidates available. However, it is
difficult to choose the right candidate that fits the job aspects is difficult task. Hiring
the suitable candidates is regarded as the challenging task for the start-up business in
the age of digital world.
4. Partnership decision making: Partnership forms the spirit of success and such logic
holds true for the start-ups such as Nerd Patrol. In the ever growing and ever changing
digital era where organizations battle for survival start-ups may find it difficult to
make a collective partnership decision making (Maynard 2017). Forming a
partnership may result in paying greater amount of dividend for the start-ups however
they require considerable amount of factors to be considered while taking decisions to
collaborate with other company operating in the identical eco system. To derive
maximum amount of benefit from the partnership, start-ups such as Nerd Patrol must
look for organizations that enjoy greater amount of presence in the market and better
reputations among the industry players.
5. Financial management: It is noteworthy to remember that when there is an increase
in income the expenditure also increases. However, one of the biggest challenge that
is faced by the company is the financial management. It is understood that small start-
up companies are heavily dependent upon the financial backs ups from the investors
(Macve 2015). At times, where there is an influx in cash, small firms and particularly
the start-ups generally find it difficult to properly administer their finance and
consequently surrender under the pressure. To address such kind of situation for Nerd
Patrol, the owners are required to play safe and should be cautious by keeping track of
the expenses and revenues. Obtaining the help of financial consultancy firm or
finance expert would help in managing the finances problems that the company may
face.
6. Winning the customers trust: Customers are king and they are the source for any
business success. Winning the trust of customers is one of the most vital challenges
that business in general faces particularly the start-up like Nerd Patrol may face. With
high degree of satisfied customers and loyal customers, Nerd Patrol can scale and
make advancement in the direction of the excellence. Customers forms the real force
behind the success of every start-up. To win the trust of customers starts up are
required to work aggressively as this would help in implementing a customer centric

18ENTREPRENEURSHIP BUSINESS PLAN
working relationship. This would enable them to succeed in pursuit of obtaining better
sustainability growth and progress that is desired by them in the current tech savvy
and challenging business environment.

19ENTREPRENEURSHIP BUSINESS PLAN
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