Nestle Company Producing KitKat and Focusing on Australian of Age Group 18-24

This report analyzes the demand for Nestle Company's KitKat product in the Australian dairy industry, with a focus on the 18-24 age group. It also examines the impact of globalization on Nestle and the government's approach to the dairy industry. The report recommends elements for farmers to consider during difficult times and provides a research design and methodology for the investigation.

Running head: BUSINESS RESEARCH METHODOLOGY
"Nestle company producing Kitkat and
focusing on Australian of age group 18-
24"

BUSINESS RESEARCH METHODOLOGY 2
Table of Contents
Introduction.................................................................................................................................................3
Project objectives........................................................................................................................................3
Project scope...............................................................................................................................................3
Literature review.........................................................................................................................................3
Summarise Assignment 1 literature review.............................................................................................3
Justification from Assignment 1 literature problems...............................................................................7
Literature gap and opportunity................................................................................................................7
Research questions/Hypothesis...................................................................................................................8
Research Design and Methodology.............................................................................................................8
Qualitative research.................................................................................................................................8
Quantitative research...............................................................................................................................9
Research limitations..................................................................................................................................14
Time schedule...........................................................................................................................................14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................16
Appendix...................................................................................................................................................19

BUSINESS RESEARCH METHODOLOGY 3
Introduction
Dairy Australia is a business that contains different small and large company. This report helps
to comprehend the local and international demand for Nestle Company. It also aids to develop
the clear aspect related to favorable and unfavorable impacts of Nestle. Australian dairy contains
the small and large company in which demand of Nestle product i.e. KitKat is growing. It is
analysed that Nestle Company targeted 18 to 24 age group of Australian to increase the demand
of Products and services. Nestle also deals at the international level in order to get competitive
benefits (Thomson, et. al., 2016).
Project objectives
 To identify the impact of globalization in the context of Nestle
 To address the main focus of government towards the dairy industry
 To recommend the element that farmer need to consider while farming herds for difficult
times
Project scope
The scope of this project is wider as it helps to develop the understanding of the Nestle and
Australian dairy industry. The market scope for KitKat is increasing due to focusing on
Australian whose age group is 18-24 years. The culture of dairy is a new way for farmers to gain
the market scope. The awareness of health and living with healthy food has gained the scope of
industry (Perera, et. al., 2014).
Literature review
Summarise Assignment 1 literature review
According to Tierney et al. (2015), certain bulls and high amount of cows were brought in
Australia from England with the intention of farming in the year of 1788. The steady growth in

BUSINESS RESEARCH METHODOLOGY 4
the dairy industry has developed effects in the 18th century in which butter and cheese were
manufactured in summer and spring where cow produced a high amount of milk. In the starting
of 1800, importing and breeding of bulls and cows are increasing. The first commercial cheese
factory was developed in Tasmania in the year of 1820’s. Furthermore, the high amount of
commercialization was initiated in the Australian dairy industry in the year of 1900’s. It is also
stated that refrigerator and electricity have profited in the 19th century because milk could be
used and stored in different seasons. The new technology and innovation have made dairy
farming quicker and the constant market as farmers can produce milk from cows with equipment
rather than hand. This new technology also aids to track the herds and utilizing a gazing
technique for improving the health of cows.
(Sources: Al-Farha, et. al., 2017).
On the other side, Howard et al. (2015) evaluated that Australian climate with natural resources
is favorable for the dairy industry and it could be beneficial for Nestle in terms of gaining profits.
There are different dairy farms in the coastal fields that affected the Nestle. The key coastal
zones have an environmental structure for growth in this industry. The dairy industry is leading

BUSINESS RESEARCH METHODOLOGY 5
sector in Australian retail industry with a different face, view, and market. The national dairy
herd is 1.51 million of cows with average herd size are of 261 cows. Moreover, the farm gate
production worth is $3.7 billion with the construction of 28% of drinking milk, 5% of whole
milk powder and 26% of skim milk and buttermilk powder. There are about 42000 people who
work in the Australian dairy industry that can be advantageous for Nestle Company.
Furthermore, the annual per capita utilization of cheese is 13.4 kg and milk is103 liters. The
industry has further grown internationally as milk is exported in Indonesia, Japan, China,
Singapore, and Malaysia.
Government’s approach
As per the view of Gollnow et al. (2014), the Australian government is emphasized on the
advanced technology, food, and environmental alteration, and organizing soil and natural
resources. The government has less interference with price decided by farmers and returns of
dairy farmers. This is advantageous for Nestle for gaining profits. The lack of initiatives and lack
of education offered as well as inadequate training is an indication of offering inadequate funds
by the government. Hence, the government should offer the fund in the industries for farmers to
make utilization of new technology that can enhance the dairy sector.
(Sources: Edwards and Thompson, 2016).

BUSINESS RESEARCH METHODOLOGY 6
On the other hand, McMillan et al. (2016) stated that the farmer should be aware regarding the
significance of water and soil that could be practiced as natural resources. The training and
education should be offered for farmers and workers to be aware of environmental alteration and
food sources. Hence, Nestle should focus on the development of dairy products that aids to
generate economic benefits. It is analyzed that the dairy industry focuses on a lucrative company
that helps to enhance the skills and investments in the industry. Hence, Nestle should invest more
to attain the goals of the company.
Pressure on small farmers
As per the view of Gijsbers et al. (2016), the key issue in the dairy industry is the potential of
increasing the skilled manpower. The mounting demand for dairy can struggle with skilled
manpower because there could be a limited number of people with feasible skills. The industry
should train more individuals for different farms. It is stated that small farms are being mislaid
and leading farms are taking their position, hence Nestle may need of more manpower to
continue smoothly. The increasing demand for milk products and globalization may generate the
demand for more employees in Nestle.
Uncertain prices
According to Rowlings et al. (2016), the price offered in the market by different companies is
displaying as the unstable dairy industry. The price offered in the market by Nestle is flaunting
due to the unstable dairy industry. The farmers are pleased with their own business as compared
to an improvement of the dairy industry. The different prices offered to the large and small
company does seem to impact the global market rate. The structural alterations and lack of
government in such issues have an impact on the dairy industry. The vagueness of structural
alteration in the dairy industry may create complexity for Nestle such as price range offered to

BUSINESS RESEARCH METHODOLOGY 7
farmers through the processor of milk and constant transformation of supplies will create
sometimes hurdle for it.
Tactics for difficult times
On the other side, Scholz-Romero et al. (2015) evaluated that the tactics of complex times
emphasize on complex seasonal circumstances that could impact on farmers. Dairy Australia
provides farmers with charity in order to improve the capabilities in around the difficult times.
Hence, Nestle can offer the one-in-one backing for an independent advisor to farmers in order to
development. Nestle can also provide education, workshops, and training & services for farmers.
It is also stated that dairy Australia believes in supporting the farmers. It could be beneficial for
Nestle in terms of support their business and families of farmers.
Justification from Assignment 1 literature problems
In the current business scenario, Nestle is not competent for using the advanced technology in
the dairy industry of Australia. It does not have capabilities for endorsing the training programs.
But, at the same time, this investigation is beneficial for creating the understanding about the
effects of globalization on farming industry and main focuses of Australian farmers.
Literature gap and opportunity
For completing this project, the learner has used secondary information that is gathered through
magazines, books, journals, newspaper articles, websites, and different other sources. There are a
high amount of secondary resources that are gathered in terms of obtaining the authentic and
reliable outcomes. The gap is generating while a learner has a vast amount of facts and figures
regarding the same research concern. But, the latest information has been presented in this
project. The paid version of information is not gathered by learner because of financial and
timing circumstances. Inadequate information may generate the theory and model. It may also

BUSINESS RESEARCH METHODOLOGY 8
affect the quality of the investigation (Sinclair, et. al., 2015). Because of the existence of a gap,
the learner would not be competent for completing the research according to the expected level.
Research questions/Hypothesis
Primary question
Why nestle company producing kitkat and why choosing Australian with age group of 18-24 for selling
KitKat?
Secondary question
Are Nestle doing well within Australian dairy?
Does globalization have any effect on Nestle product i.e. KitKat?
What are the main focuses of Nestle?
What is the main focus of Nestle in the Australian dairy industry?
What is Nestle focus on towards KitKat?
What are the elements Nestle needs to consider while delivering KitKat to customers?
Research Design and Methodology
Qualitative research
Qualitative research process

BUSINESS RESEARCH METHODOLOGY 9
(Sources: Garner, et. al., 2016).
As per the qualitative research, research question would be prepared by the research scholar, in
which all questions should be based on the research matter. Afterward, research scholar will
select the appropriate topic of the research study according to their interest and evaluates the
various sites towards research matter. After that, the investigator will critically analyze the
existing situation and enhances their theoretical knowledge regarding research concern to obtain
the valid and reliable outcome (Buehring, et. al., 2017).
Quantitative research
Quantitative research process

BUSINESS RESEARCH METHODOLOGY 10
(Sources: Opie, et. al., 2018).
On the basis of the above chart, it could be assessed that hypothesis and a theory would be
produced by the research scholar in the initial stage. Afterward, research design would be
prepared by the investigator. Afterward, the investigator will select appropriate sites and relevant
research dilemma. Subsequently, data would be gathered and assessed through various
techniques by the research scholar. For achieving the aim and objectives of research and attain
the consistent outcome, research scholar would assess the findings (Scarsbrook, and Melland,
2015).
Research instrument
For performing this investigation, research scholar will utilize secondary information. Aim and
objectives of the current research could be attained by practicing the numerous sources like an
annual report, offline and online websites, government publications and academic journals. For
supporting the primary data, the investigator will implement this technique because it will
enhance the consistency of research result (Scholz-Romero, et. al., 2015).
Quantitative data analysis process
Quantitative data analysis process

BUSINESS RESEARCH METHODOLOGY 11
(Sources: Scarsbrook, and Melland, 2015).
With respect to the above chart, it is demonstrated that the research scholar will initially generate
the information. After that, appropriate information would be chosen by the research scholar
from several options. For evaluating the data, the investigator will gain understanding about data
frequencies, mean and recoding. Along this way, certain techniques would be selected by the
research scholar to analyze the data such as crosstabs and statistics. Research scholar will utilize
Ms-excel software to illustrate the data through various types of graphs, table, and chart.
Subsequently, the investigator will assess the outcome and interpret it in an appropriate manner
(Opie, et. al., 2018). Hence, this technique will assist the research scholar to achieve the aim and
objectives of the research study in targeted time.
Chosen research design
In this research, quantitative research design would be used by a researcher for gathering the
numeric information regarding "Nestle company producing kitkat and focusing on Australian of age
group 18-24". It would be selected as compared to qualitative research design as quantitative

BUSINESS RESEARCH METHODOLOGY 12
information provides the depths and primary information about the research concern. Quantitative data
would be collected via survey through questionnaire and interview.
Chose data analysis method
In this research, quantitative data analysis method will be used to assess the gathered numeric
information regarding research issue. For assessing the quantitative data, statistical data analysis
technique would be selected. This technique would enable a researcher to assess the data via
mean, mode, median, regression and correlation. Furthermore, Ms-excel software would be used
for presenting the information through bar chart, graph and column diagram.
Approaches to validity and reliability
In this research study, the inductive approach would be applied by the research scholar due to the
subjective nature of the research dilemma. This technique is imperative as, it facilitates the
investigator to increase the reliability and consistency of the investigation and also supports to
make conceptual and theoretical aspects related with research matter i.e. factors influencing the
customer towards Kitkat of Nestle in Dairy industry of Australia.
The validity of the data is illustrated as the level wherein the feasibility of the investigation could
be evaluated through quantitative information. For evaluating the challenges in the dairy industry
of Australia, research scholar would adopt the survey through a questionnaire. One more
technique is the reliability of data that could be executed by the research scholar to evaluate the
consistency of the research outcome (Scarsbrook, and Melland, 2015). This quantitative data is
evaluated by a literature review that increases the consistency and trustworthiness of the research
study in a relevant and effective way.
Sampling and sample size
Probability sampling technique would be adopted by the research scholar because it offers
similar opportunities to their research candidates for providing their understanding and opinion

BUSINESS RESEARCH METHODOLOGY 13
with respect to research concern. Therefore, this technique could be effective for decreasing the
partialities from survey through a questionnaire (Tierney, et. al., 2015). For accomplishing the
survey, research scholar will select 50 employees who engaged in the operation department of
Nestle. Due to the implementation of the close-ended questionnaire in current research, this
approach could be effective as it will enable the research scholar to attain consistent and valid
outcome within least time.
In this investigation, the non-probability sampling approach would be practiced by the research
scholar to perform the research study because of qualitative-based research dilemma. On the
other hand, execution of the open-ended questionnaire in an interview would take more time and
money consuming (Opie, et. al., 2018). Furthermore, 10 marketing managers will be chosen
from Nestle Company for conducting an interview that utilizes technology in milk processing
operation.
Data collection method
For performing the research study, primary data collection technique would be practiced by the
research scholar. This technique of data collection would enable the research scholar to gather
the enormous information from specified research participants and this information could be
accumulated by survey through a questionnaire. This approach could be profitable to enhance the
consistency and trustworthiness of the result as; it provides new and advances information with
respect to factor influencing the Nestle in dairy industry of Australia (Scarsbrook, and Melland,
2015).
Variables specifications

BUSINESS RESEARCH METHODOLOGY 14
Research scholar would practice two types of variables which are dependent and independent
variables. Dependent variables are KitKat product of Nestle whereas, independent variables
factors affecting consumer buying behavior.
Research limitations
During the research study, research scholar could face several challenges related to research
matter. These challenges are lack of cost, time constraints with inadequate resources.
Furthermore, conducting the survey through questionnaire and sampling, various problems are
confronted by the research scholar. Hence, research scholar has responsibility for maintaining the
secrecy of research candidates. The result of the research study could be affected by these
limitations (Tierney, et. al., 2015).
Time schedule
Research Milestones Start Day Last Day Duration (Days)
Identification of issue 28-09-18 30-09-18 3
Literature Review 01-10-18 02-11-18 30
Gathering data through
observation and interview
03-11-18 03-01-19 60
Data analysis 04-01-19 04-02-19 30
Final report submission 05-02-19 05-03-19 30

BUSINESS RESEARCH METHODOLOGY 15
Identification of issue
Literature Review
Gathering data through observation
and interview
Data analysis
Final report submission
28-09-18
01-10-18
03-11-18
04-01-19
05-02-19
3
30
60
30
30
Gantt chart
Start Day
Duration (Days)
Gantt chart is beneficial for presenting the time schedule of activities that would be performed.
In this research, gathering data via observation and interview will take more time as compared to
implementing other activities.
Conclusion
From the above discussion, it can be concluded that Australian farmers doing well with dairy
farming. Furthermore, globalization has created an effect in the dairy industry. Nestle can also
provide education, workshops, and training & services for farmers in the Australian dairy
industry. It can be summarised that the methodology of the research is a combination of
approaches, philosophies, and strategies. Moreover, both qualitative and quantitative research
design will be practiced by an investigator to obtain the reliable result with regards to facts
affecting the dairy Australia. The researcher would require 183 days to perform each practice in
a methodological manner.

BUSINESS RESEARCH METHODOLOGY 16
References
Al-Farha, A.A.B., Hemmatzadeh, F., Khazandi, M., Hoare, A. and Petrovski, K., 2017.
Evaluation of effects of Mycoplasma mastitis on milk composition in dairy cattle from South
Australia. BMC veterinary research, 13(1), p.351.
Buehring, G.C., Shen, H., Schwartz, D.A. and Lawson, J.S., 2017. Bovine leukemia virus linked
to breast cancer in Australian women and identified before breast cancer development. PloS one,
12(6), p.e0179367.
Edwards, D. and Thompson, D., 2016. Ascia‐P31: Practice Makes Perfect: The Use Of
Simulation In Anaphylaxis Treatment To Improve Clinical Skills That Can Lead To Improved
Patient Outcomes. Internal Medicine Journal, 46, pp.14-14.
Garner, J.B., Douglas, M.L., Williams, S.O., Wales, W.J., Marett, L.C., Nguyen, T.T.T., Reich,
C.M. and Hayes, B.J., 2016. Genomic selection improves heat tolerance in dairy cattle. Scientific
reports, 6, p.34114.
Gijsbers, L., Ding, E.L., Malik, V.S., de Goede, J., Geleijnse, J.M. and Soedamah-Muthu, S.S.,
2016. Consumption of dairy foods and diabetes incidence: a dose-response meta-analysis of
observational studies, 2. The American journal of clinical nutrition, 103(4), pp.1111-1124.
Gollnow, S., Lundie, S., Moore, A.D., McLaren, J., van Buuren, N., Stahle, P., Christie, K.,
Thylmann, D. and Rehl, T., 2014. The carbon footprint of milk production from dairy cows in
Australia. International Dairy Journal, 37(1), pp.31-38.
Howard, J.T., Haile-Mariam, M., Pryce, J.E. and Maltecca, C., 2015. Investigation of regions
impacting inbreeding depression and their association with the additive genetic effect for the
United States and Australia Jersey dairy cattle. BMC Genomics, 16(1), p.813.

BUSINESS RESEARCH METHODOLOGY 17
McMillan, K., Moore, S.C., McAuley, C.M., Fegan, N., and Fox, E.M., 2016. Characterization
of Staphylococcus aureus isolates from raw milk sources in Victoria, Australia. BMC
Microbiology, 16(1), p.169.
Opie, R.S., O'Neil, A., Jacka, F.N., Pizzinga, J. and Itsiopoulos, C., 2018. A modified
Mediterranean dietary intervention for adults with major depression: Dietary protocol and
feasibility data from the SMILES trial. Nutritional Neuroscience, 21(7), pp.487-501.
Perera, P.K., Gasser, R.B., Firestone, S.M., Anderson, G.A., Malmo, J., Davis, G., Beggs, D.S.
and Jabbar, A., 2014. Oriental theileriosis in dairy cows causes a significant milk production
loss. Parasites & Vectors, 7(1), p.73.
Rowlings, D.W., Scheer, C., Liu, S. and Grace, P.R., 2016. Annual nitrogen dynamics and urea
fertilizer recoveries from a dairy pasture using 15N; effect of nitrification inhibitor DMPP and
reduced application rates. Agriculture, Ecosystems & Environment, 216, pp.216-225.
Scarsbrook, M.R. and Melland, A.R., 2015. Dairying and water-quality issues in Australia and
New Zealand. Animal Production Science, 55(7), pp.856-868.
Scholz-Romero, K., Zuñiga, F., Lamperti, L., Truong, G., Kobayashi, M., Duncombe, G.,
Mitchell, M., Rice, G. and Salomon, C., 2015. Trophoblast-derived exosomes under diabetic
conditions modulate glucose uptake in skeletal muscle cells involving mTOR pathway. Placenta,
36(9), p.A40.
Sinclair, K., Curtis, A., Mendham, E. and Mitchell, M., 2015. Assessing the Efficacy of
Transition Theory to Identify Industry Transformation: a case study examining the deregulation
of Australia's dairy industry. Australian Geographer, 46(1), pp.113-129.

BUSINESS RESEARCH METHODOLOGY 18
Thomson, R.L., Brinkworth, G.D., Noakes, M. and Buckley, J.D., 2016. Muscle strength gains
during resistance exercise training are attenuated with soy compared with dairy or usual protein
intake in older adults: A randomized controlled trial. Clinical Nutrition, 35(1), pp.27-33.
Tierney, A.C., Fong-To, S.A., Clode, M., Casamento, J., Yuen, A.T.W. and King, S., 2015. 234
Vegetable, fruit, dairy, and discretionary food intake of cystic fibrosis (CF) patients and
comparison with the general population: A cross-sectional study. Journal of Cystic Fibrosis, 14,
p.S118.

BUSINESS RESEARCH METHODOLOGY 19
Appendix
Time plan
Research Milestones Start Day Last Day Duration (Days)
Identification of issue 28-09-18 30-09-18 3
Literature Review 01-10-18 02-11-18 30
Gathering data through
observation and interview
03-11-18 03-01-19 60
Data analysis 04-01-19 04-02-19 30
Final report submission 05-02-19 05-03-19 30
Identification of issue
Literature Review
Gathering data through observation
and interview
Data analysis
Final report submission
28-09-18
01-10-18
03-11-18
04-01-19
05-02-19
3
30
60
30
30
Gantt chart
Start Day
Duration (Days)