Supply Chain Management of Nestle Milo

SUPPLY CHAIN
MANAGEMENT OF
NESTLE MILO

Mapping of the supply chain
Participants Indicated by Functions
Upstream
Suppliers of raw materials Green bordered box Supplies raw materials to the manufacturing plants
of Nestle
Logistics Red circles Transport, shipping and warehouse networks which
mobilise resources, WIP and finished goods
Downstream
Manufacturing plants of Nestle Yellow box with dim border Makes finished products. The manufacturing plants
of Nestle includes both its own plants and plants
acquired.
Wholesalers and stockists Grey discs with bright borders Purchase Nestle products in bulk and sell them to
retailers
Retailers Green circles with bright borders Purchase products of Nestle from wholesalers and
stockists
Shopping malls Bright sky blue box with bright boundary Sell specific Nestle products like Milo. Helps Nestle
sell its products especially in the large cities to
middle and upper class customers.
Ecommerce websites Dark red disk with bright boundary Enables Nestle market its products globally to the
customers on the digital platform.
End consumers Dark blue box with bright boundary Ultimately purchases Nestle products like Milo and

Importance of supply chains
 Provide raw materials
to companies to
manufacture their
finished products.
 Enable firms to sell
their products to final
consumers and
generate revenue

Evaluation of supply chain of Nestle
through SWOT
 Excerpt of financial
statement of Nestle