Nestle Organisational Analysis Assignment PDF
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Added on 2021-04-21
Nestle Organisational Analysis Assignment PDF
Added on 2021-04-21
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Running head: NESTLE ORGANISATIONAL ANALYSISNestle Organisational AnalysisName of the StudentName of the UniversityAuthor note
1NESTLE ORGANISATIONAL ANALYSISExecutive Summary:This assignment is based on the organisational analysis of Nestle. Nestle is a foodcompany and have years of experience in this industry. They have a number of toughcompetitors in the market but still the marketing strategy and the product quality of Nestlehelped them in acquiring the majority of market shares. Nestle has been in the top of the list interms of revenue earned, brand value and so on. To retain the place they are in a market analysisof Nestle has been carried out. The macro environment analysis will be carried out with the helpof PESTLE analysis and the industry analysis will be carried out with the help of Porter’s fiveforces theory. This paper also contains some of the core competency of Nestle and the marketstrategy that is used by Nestle.
2NESTLE ORGANISATIONAL ANALYSISTable of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................4Company background..................................................................................................................4Ownership....................................................................................................................................4History.........................................................................................................................................4Size..............................................................................................................................................4Business Scopes...........................................................................................................................5Products.......................................................................................................................................5Competition:................................................................................................................................6Macro environment analysis of Nestle:.......................................................................................6Industry analysis using Porter’s five forces theory......................................................................9Core competency of Nestle........................................................................................................11Business Strategy:......................................................................................................................12Conclusion:................................................................................................................................14
3NESTLE ORGANISATIONAL ANALYSISIntroduction: In this paper, an organisational analysis of Nestle has been carried out. Nestle is a foodand drink company headquartered at Vevey, Vaud, Switzerland. Henri Nestle established thecompany in the year 1867 with the help of Charles Page and George Page. Nestle is one of thereputed and largest food and drinks company in the world. Earlier it used to trade withcondensed milk but then they bring more products into the market. The company servesworldwide and has a good customer market. It has years of experience and have been remarkablewith their products and market domination. They hold a majority of market shares in the market.They also have developed a good distribution channel all over the world. In this assignment, amacro environment analysis of Nestle will be done with the help of PESTLE analysis. PESTLEanalysis will help to understand the Political, Economic, Social, Technological, Legal andEnvironmental factors that affect the organisation. The industry analysis will be carried out withthe help of Porter’s five forces. Porter’s five forces will explain about the competitive rivalry,threats of new entries, bargaining power of the suppliers, bargaining power of the buyers and thethreat of substitute products. This paper will contain some of the core competencies of Nestle.This paper will also contain the market strategy that Nestle is using.
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