BTEC Unit 1 Business Environment Analysis: PESTLE & SWOT Report

This report presents a business environmental analysis using the PESTLE and SWOT frameworks. The PESTLE analysis covers political, economic, social, technological, legal, and environmental factors affecting the business, highlighting both positive and negative impacts. The SWOT analysis identi...Read More

BUSINESS ENVIRONMENTAL
ANALYSIS

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS MACRO
ENVIRONMENTAL FACTORS THAT IMPACT ON THE BUSINESS,
HIGHLIGHTING THE POSITIVE AND NEGATIVE IMPACTS
 Pestle analysis of Nestle
a.) Political factor
 diversified community
 Various rules and regulations
 stability in countries’
economies like China and India.
 Instability in the government

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS
MACRO ENVIRONMENTAL FACTORS THAT IMPACT ON
THE BUSINESS, HIGHLIGHTING THE POSITIVE AND
NEGATIVE IMPACTS
Economic factor
 research and development
 supplying of the products to the customers
 Inflation change
 economic worth to promote

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS
MACRO ENVIRONMENTAL FACTORS THAT IMPACT ON
THE BUSINESS, HIGHLIGHTING THE POSITIVE AND
NEGATIVE IMPACTS
 Social factors
a.)Mindset of the customers
b.) Life style and culture of the customers
c.) health and product quality
d.) Producing products on local platform

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS
MACRO ENVIRONMENTAL FACTORS THAT IMPACT ON
THE BUSINESS, HIGHLIGHTING THE POSITIVE AND
NEGATIVE IMPACTS
 Technological factor
a.) New technologies
b.) maintain the data
c.) social media reduce
gap between the customers and employees
d.) standards on the global platform.

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS
MACRO ENVIRONMENTAL FACTORS THAT IMPACT ON
THE BUSINESS, HIGHLIGHTING THE POSITIVE AND
NEGATIVE IMPACTS
 Legal factors
a.) labor laws
b.) minimum wages
c.) regulations related to foreign trade
d.)international platform

PESTLE ANALYSIS IDENTIFY AND DISCUSS THE VARIOUS
MACRO ENVIRONMENTAL FACTORS THAT IMPACT ON
THE BUSINESS, HIGHLIGHTING THE POSITIVE AND
NEGATIVE IMPACTS
 Environmental factors
a.) clean the environment
b.) healthy food
c.) safety in food quality
d.) campaigns

SWOT ANALYSIS
 Strength
a.) Image of the company
b.) Range of products
c.) good services
d.) satisfied customers
e.) Urban and rural markets
f.) Distribution channel

SWOT ANALYSIS
 Weakness
a.) Various brands
b.) High competition
c.) Acquisition
d.) market share

SWOT ANALYSIS
Opportunities
a.) Expansion in business
b.) distribution channel
c.) new technology

SWOT ANALYSIS
 Threats
a.) competition level
b.) high rate of substitution
c.) market share
d.) performance of the company

INTERNAL AND EXTERNAL ANALYSIS OF KEY FINDINGS
AND EXPLAIN HOW THEY INFLUENCE THE DECISION-
MAKING PROCESS.
 Investors
a.) financial resources
b.) financial policies
 Workers
a.) Human resource

INTERNAL AND EXTERNAL ANALYSIS OF KEY FINDINGS AND
EXPLAIN HOW THEY INFLUENCE THE DECISION-MAKING
PROCESS.
 Customers
a.) change in taste and preference
 Competitors
a.) Similar products
b.) competition strategy

REFERENCES
 Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N.,
Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E.,
2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the
ecosystem services framework. Ecosystem Services, 17, pp.99-111.
 Blockeel, C., Drakopoulos, P., Santos-Ribeiro, S., Polyzos, N.P. and Tournaye, H.,
2016. A fresh look at the freeze-all protocol: a SWOT analysis. Human
reproduction, 31(3), pp.491-497.
 Madhavaram, S., Hunt, S.D. and Bicen, P., 2017, May. The FREE (Firm Resources
and External Environment) Framework as an Alternative to SWOT: An Abstract.
In Academy of Marketing Science Annual Conference (pp. 49-49). Springer, Cham.
 Wang, Q. and Li, R., 2016. Impact of cheaper oil on economic system and climate
change: A SWOT analysis. Renewable and Sustainable Energy Reviews, 54,
pp.925-931.
 Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic
analysis. European academic research, 2(5), pp.6478-6492.
 Bennett, R.J. and Chorley, R.J., 2015. Environmental systems: philosophy, analysis
and control (Vol. 1448). Princeton University Press.

REFERENCES
 Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing
research (Vol. 7). Harlow: Pearson.
 Wensley, R., 2016. The basics of marketing strategy. In The
marketing book (pp. 75-107). Routledge.
 Grant, R.M., 2016. Contemporary strategy analysis: Text and
cases edition. John Wiley & Sons.
 Baker, M.J., 2016. What is marketing?. In The Marketing
Book(pp. 25-42). Routledge.