Strategic Management Report: Nestle's Vision, Mission, and Strategies

This report provides an overview of Nestle's strategic management, focusing on its mission statement, vision statement, and current strategy. Nestle's mission is centered around providing nutritious and tasty food and beverage choices, encapsulated in their tagline "Good Food, Good Life." Their vision emphasizes meeting consumer needs daily through high-quality products, supported by continuous research and development. Nestle's current strategy leverages its strong brand, diverse product portfolio, understanding of local consumers, and focus on nutrition, health, and wellness. The company aims to improve operational efficiency and portfolio management to maintain a competitive edge. Desklib offers a variety of solved assignments and resources for students.

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STRATEGIC MANAGEMENT
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1STRATEGIC MANAGEMENT
Mission Statement of Nestle
The mission statement of Nestle tells about the delivery the products which should
have nest taste as well as most nutritious choices in a vast range of products which includes
food and beverage sections. The eating occasions will be from morning to night. Nestle
believes in the tagline of “Good Food, Good Life”. They firmly follow this tagline throughout
the world (Dimitrova and Petrova 2016).
https://www.researchgate.net/profile/Ekaterina_Arabska/publication/
305567375_Bulgarian_Experience_in_Improving_Effectiveness_of_Activities_in_Public_E
mployment_Services/links/5793b22108aeb0ffcce12c23/Bulgarian-Experience-in-Improving-
Effectiveness-of-Activities-in-Public-Employment-Services.pdf#page=57
Vision Statement of Nestle
Nestle focuses to meet the different needs and wants of the consumer on daily basis
through the help of marketing and selling their products of high quality on constant basis. The
confidences of the customers that they have in the brand image of the organization of Nestle
is due to the research, marketing and knowledge as well as the continuity of Nestle for many
years, which helps to relate with the trust which the consumers possess on the products of
them (Dimitrova and Petrova 2016).
https://www.researchgate.net/profile/Ekaterina_Arabska/publication/
305567375_Bulgarian_Experience_in_Improving_Effectiveness_of_Activities_in_Public_E
mployment_Services/links/5793b22108aeb0ffcce12c23/Bulgarian-Experience-in-Improving-
Effectiveness-of-Activities-in-Public-Employment-Services.pdf#page=57

2STRATEGIC MANAGEMENT
Current Strategy
The organization of Nestle follows various distinctive strengths that helps to keep the
company at the top in their sector. They believe that their greatest strength is the people in
and around the company. They possess an attractive product portfolio in the ever rising
categories with the leading positions in the marketplace. The company is very much capable
of understanding the local consumers and adapt at a rapid pace in order to meet their
preferences. The company focuses on building the nutrition, wellness and health strategy.
Nestle also focuses to provide the healthiest as well as tastiest choices of food and beverages
to the end customers, along with the capture of the opportunities of premiumization. They
constantly engaged in improving the convenience, taste and nutritional qualities of their
products. Nestle also look out to improve the operational efficiency of themselves along with
managing the portfolio, which helps them to gain the competitive edge over its competitors
(Gazzola and Colombo 2015).
https://www.researchgate.net/profile/Alexandra_Zbuchea/publication/
289905071_Strategica_2015_Local_versus_Global/links/
569369cb08aee91f69a7f53b.pdf#page=24

3STRATEGIC MANAGEMENT
References
Dimitrova, S. and Petrova, E., 2016. Mission and Vision of the Organization and Their
Relations with Corporate Social Responsibility. Plovdiv/BULGARIA, p.57.
Gazzola, P. and Colombo, G., 2015. Building CSR in the corporate strategy. Strategica.
Local versus Global, pp.23-31.