Netflix: Summary, SWOT-Strategies, Stakeholders, Organizational Structure and Design

Running Head: NETFLIX 0
Introduction to Management
Student Details
3/28/2019

Netflix 1
Contents
Summary....................................................................................................................................2
S.W.O.T-Strategies....................................................................................................................3
Strengths.................................................................................................................................3
Weaknesses............................................................................................................................3
Threats....................................................................................................................................3
Opportunities..........................................................................................................................4
Environmental Constraints.........................................................................................................4
PESTLE Analysis...................................................................................................................4
Political..............................................................................................................................4
Economic............................................................................................................................4
Socio-Cultural....................................................................................................................5
Technological.....................................................................................................................5
Environmental....................................................................................................................5
Legal...................................................................................................................................5
Stakeholders...............................................................................................................................6
Organizational Structure and Design.........................................................................................6
Motivating Employees...............................................................................................................7
Recommendations......................................................................................................................8
Controls and Recommendation..................................................................................................8
References................................................................................................................................10

Netflix 2
Summary
Netflix is the biggest online movie rental portal having annual revenue of more than
6.78 billion U.S dollars by providing services to around 70 million customers in U.S and just
26 million users situated outside of U.S. It is a streaming service allowing customers to
search and watch their favourite movies, TV shows, documentaries, and vast number of
devices connected to internet. Netflix always provide its customers to discover something
new and excited as new content is uploaded every month and users can experience never
ending enjoyment on Netflix even without the interruption of a single advertisement. It is a
US based organization headquartered in Los Gatos, California, United States (Agile Alliance,
2019). Netflix was founded by Reed Hastlings and Marc Randolph in 1997. The core
audience of Netflix are teenagers, young adults, and middle age people who seek for the
quality content. In one of the researches conducted in 2017 shown that 81% of Netflix
audience is between the age of 18 and 35. Netflix content is not similar everywhere and
changes according to the culture and needs of that particular region. Netflix provides
preference to the needs of the customers and soon will make the customers to personalize
their own content and order contents on demand at reasonable prices. Mission and vision of
Netflix is of becoming the best entertainment distribution service all around the globe by
providing best experience and quality services to its customers (Unicornomy, 2017). Netflix
is working very hard in this direction and returning money of users in form of quality content.

Netflix 3
S.W.O.T-Strategies
Strengths
1. Netflix has designed its technology according to the needs of its customers and make
alternations in its services with changing needs of people.
2. Netflix has its brand value and known all around the world which offers services of
watching TV shows, movies, DVD’s, and original content found only on Netflix.
3. Netflix offers a variety of entertainment options which is also at very low price to its
customers. It is much more convenient with better value (Clear Company, 2019).
4. Content provided by Netflix is original which is not available on other streaming
channels. Providing original content has made Netflix number one among other
streaming providers.
Weaknesses
1. Netflix started its business by providing DVD-by-mail rental operation, but it has
been lost around 475,000 DVD subscribers.
2. Netflix is restricted by regulations placed on them of providing access to TV shows
and movies according to the requirements of studio. Netflix is also limited to accept
the rates and schedules set by U.S portal service which cause profit loss to Netflix.
Threats
1. There is constant development in technology for online entertainment services which
can grow other streaming businesses in a better way resulting in becoming a serious
competition for Netflix.
2. There are multiple entertainment providers, providing services at comparatively low
rates.
3. Also, Netflix can be a platform for online piracy (Clear Company, 2019).