Direct Marketing Campaign for Netflix: Strategies and Solutions

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Question and Answers
Name
Institution

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1. The product in the focus of my direct marketing campaign is Netflix. Netflix is a
streaming provision that permits their clienteles to lookout for a comprehensive
assortment of esteemed television shows, flicks, films, and supplementary on a variety of
devices that are connected to the internet (Wang, 2017). Netflix allow their clients to
have a boundless watching of its content minus having to be interrupted by a solo
advertisement or commercial.
2. In conjunction with Netflix, I would supply free access to content that may attract the
clienteles such as variety of related films and shows, and absolutely free trailers for other
movies of the same category, and in other cases, a link to movies that well-known
cinematographers have featured in.
3. I would consult with my team on reply exhibiting, marketing driven by data and
unswerving correspondence marketing, electronic mail, telemarketing. Also for our own
good, we will together deliberate on digital incorporation, shortest reply inventive, Omni-
channel marketing, and databank subdivision.
4. When completing a response form, a customer must fill all the blank spaces that are
starred including how frequent their usage of Netflix is, for example if they use it once in
three days or once a week or less than thrice a week, who recommended Netflix to them
for instance if it is their friends/family/colleagues or if they saw an ad on social media,
what shows and films they prefer for example Bollywood/Hollywood/Dollywood movies
or family TV shows/Celebrity shows, and the package they have currently subscribed to
whether it is a one month subscription, three month subscription and so forth.
Clienteles ought to provide information on ways in which Netflix can improve its content
display so as to provide exceptional services. Also they can specify the shows, films and

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flicks of their preferences (Karger, 2011). They should also provide information
regarding any trending show that Netflix has not yet provided for their viewing
information on the nature of content display (Full HD) or according to their needs.
When selecting a payment method, clienteles must consider paying according to their
package of subscription and use payment methods such as debit or credit card, PayPal,
CD leasing strategies and streaming payment strategies. A customer is advised to use the
most convenient of ways to pay so as to avoid any inconveniences that may arise from
using an unfavorable payment method.
5. Types of offers to potential customers may include prompt streaming television shows
and flicks, and DVD leasing by correspondence. Other offers may be allowing regulars to
look out for whatever show or film they desire, whenever it is convenient for them and at
reasonably within their resources costs.
6. Offer options provided to customers would encompass paying less for more which means
the rates of the various subscription packages will be relatively lower compared to the
content the customers would be able to access, and getting free esteemed or on high
demand TV shows of their choice for every subscription package they pay for. For
instance, if a customer pays for three months subscription he/she will get three of the best
trending TV shows free.
7. Customers may provide their feedback on direct offer options through usability tests and
customer feedback surveys. Usability tests generally exposes issues the customers are
ignorant about as they are struggling with and typically delivers a perfect track to create a
better experience. Customer feedback surveys on the other hand, have potential questions
and answers for the clients to pick their position.