Proposed Solutions for Netflix: Gaining Competitive Advantage in the Online Entertainment Market

Running head: NETFLIX
Netflix
Name of the Student:
Name of the University:
Author Note:

1NETFLIX
EXECUTIVE SUMMARY
The primary objective of this particular report is to propose some effective and efficient
solution for the critical issues of an online based entertainment industry. The industry
concerned in this paper is Netflix. The report studies the fundamental problems that block the
success of the concerned online sector. In this connection, the report tends to structure
strategic proposed solutions that may help the industry to obtain its top rank in the global
market and solve the key issues that are blocking the same. The study in this context states
that the effective implementation of the proposed solution will help the company to gain a
better competitive advantage then its peer competitors. Finally, the report ends with the
description of the personal experience felt on the report presented.

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Table of Contents
Introduction................................................................................................................................3
Proposed Solutions.....................................................................................................................3
Why these proposed solutions....................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
Netflix Inc. is considered an online entertainment industry. It is an American based
media service provider, debuted in the year of 1997 dated 29th August (Terzić, Branko et al.
2018). The concerned industry is headquartered in the region of Los Gatos, California. Reed
Hastings and Marc Randolph solely own the company. Researches show that Netflix is
emerging amongst one of the highest service provider concerning the online entertainment
concept. However, it was also determined that Netflix lacks behind in few crucial sectors.
This lack has blocked the path of the industry to gain the top rank in the market of online
business. The key issues, in this case, were determined as the increase in intense competition,
reduced number of subscribers because of the high pricing as compared to the competitors
and the barrier to the language of the entertainment. Not only this, the limitations in the
cultural aspects of different countries, especially India, and also the boundations to the factor
of technological innovation in the plans and processes of Netflix have been determined to be
the critical issues in the path of the success of the same.
Proposed Solutions
As implied by Vogel (2014), the concept of Netflix is gradually succeeding after its
existence. However, with the increase in the peer competition in the business of online
entertainment market Netflix is not able to gain a compelling competitive advantage from its
business plan. In this connection, this particular report critically focuses on providing a few
proposed solutions for the betterment of the concerned industry. The same is explained as
below.
Shift to a hybrid platform
Netflix should focus on planning its further growth in developing its service platform
towards its subscribers (Gassmann et al. 2014). As examined by the study that the battle in