Netflix - A Study on External Environment, Five Forces Analysis, Business Level Analysis and Strategic Intent

Netflix

Netflix
Table of Contents
Study background............................................................................................................................1
Netflix’s External Environment.......................................................................................................1
Netflix – A Five Forces Analysis....................................................................................................3
Netflix – Business Level Analysis...................................................................................................3
Strategic Intent.................................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5
1

Netflix
Study background
In terms of online streaming, Netflix is the largest company on the global platform. Headquarter
of the company is in Los Gatos and it was established in 1997 (Netflix, 2018). The main aim of
the paper is to emphasize on the different environmental factors that impact the overall activities
of the company. It is important for the company to focus on the overall environmental factor so
that it could be easy to consider the strategies that will help in competing with the other
competitors present in market. The report will highlight, the different concepts such as external
environment will be done through pestle analysis and in the next part business level strategy and
strategic intent will be considered that will help in maintaining the brand image in the
competitive market area.
Source: (Samson, 2018).
Netflix’s External Environment
a) Social factor
In relation to the social factor, it is examined that in the market of UK, there are majority of the
younger viewers who are emphasizing on the online streaming services. The online streaming
service has been enhanced in the market and it has positively influence the routine activities of
the company. In the present era, there is more demand of the online streaming services as
compared to traditional medium. The eco consumerism culture has helped in influencing the
mindset of the youngsters towards the services offered by the company (DeLong, 2016).
b) Economic factor
In the market, the recession is increased and this has affected the overall spending of the
customers and also the services of the company are affected. The fees related to subscription
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