Netflix Product: Video on Demand and Streaming Media Authors Note

Marketing of Netflix
Product: Video on Demand and
Streaming Media
Name of the Student:
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Author’s Note

Netflix
Net flix is an internet based TV and movie
subscription library with an intention of
streaming movies
Netflix was introduced in 1997 as provider of
the internet television network
The members of the company is able to
watch the original series, feature films,
documentaries and television movies and
shows directly on the internet connected
computers, mobile devices and television

Value Proposition
The standardized plan of Netflix aimed at the sub segment
of target market that included customers who preferred
paying higher prices for watching movies on HD.
Prospects should opt for Netflix services as they offers
good on demand programming by avoiding ads .

Company Story and How Team Works
The company operated via three segments
which included domestic streaming,
international streaming and the domestic DVD.
The domestic streaming is meant for the
members of the United States
The company has a open culture that paves the
way for building a winning team
The company also have a culture of
responsibility and freedom that motivates the
employees on waking and work everyday

Customers Pain Point and How Netflix
Solves the Problem
Downloadable apps are necessary for showing the
video and the other interactive elements
It is complicated to set up and run video webcast
There are many platforms that support only static
slides
The webcasting platform do not support any change
and viewers arriving late cannot re watch a program
from start.
Netflix solves the customer pain point by putting
forward online streaming service for watch
documentaries and TV shows on the various devices.

Proof of Netflix Service
Netflix has been the first to transition into the
online video streaming service. This enhanced
the annual revenue that rose from the 1.2
billion to 11.6 billion in a matter of ten years.
The popularity of Netflix has increased the
number of subscribers from close to 23 million
in the year 2011 to 130 million in the year
2018. The popularity of the service also drew
in 37 percent of the internet users across the
world.

Call to Action
Netflix offers a free one month trial service
which the customers can adopt to have an
experience regarding how the service works
and what it has on offer. This will help them
in deciding whether to opt for the service