Profile Detailing and Engaging Areas of Netflix

ESTABLISHING
COMPANY PROFILE
DETAILING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1- Profile detailing of Netflix.......................................................................................................3
2- Discussing company's engaging areas.....................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
A business environment encompasses all the internal and external factors
and forces that affect an organization's operations. Those factors include,
customers expectations and needs, employees, technological innovations, demand
and supply, clients, suppliers, governmental activities, social trends, economic
changes, market trends, stockholders, management etc. These factors the firms
activities directly or indirectly and influence its operations.
Netflix is the world's leading media and entertainment service with millions of
paid membership subscribers, providing streaming service for variety of film, series
and documentaries. In the following report, the industry structure, market position,
market size of Netflix would be discussed. Furthermore, the strategic innovation,
customer social responsibility, and governance and ethics would be discussed in the
context of Netflix.
1- Profile detailing of Netflix
Netflix is an American online paid subscription streaming platform for films,
series, documentaries and other entertainment shows. It was established in 1997 in
Scotts Valley, California U.S. It has been dominating in the industry with only few
competitors in the market. Netflix is emerging as an innovative platform that
engages millions of people by providing amazing shows. Since there very few
companies as competitors, the structure of industry market could be identified as
oligopoly. In the oligopoly market only few companies are in control of entire
market. With Netflix other companies being, Amazon prime, YouTube and Hulu
(Budzinski, Gaenssle, and Lindstädt, 2020).
There are many internal and external factors that influences Netflix's
business operations and decision-making. For better understanding of those factors,
the SWOT and PESTLE analysis would be discussed below:-
SWOT Analysis of Netflix:
1. Strengths — The company has a global reach with strong brand
presence and reputation in the market. There growth is also
exceptional in the few years and the affordability gives even more
opportunity to attract potential consumers around the world