This report analyzes the SWOT analysis and service marketing challenges of Netflix. It identifies the strengths, weaknesses, opportunities, and threats faced by the company. It also provides recommendations to overcome the challenges and maintain a competitive advantage. The report discusses the key service marketing challenges faced by Netflix, such as lack of good customer service executives, lack of proper green initiatives, and increasing debt. It also provides recommendations to overcome these challenges by using marketing principles such as STP analysis, listening to customers, and providing evidence. The report is relevant for students studying Principles of Marketing and related courses.