New Business Plan for Healthy Drinks: Description, Market Analysis, Operational Plan, and Growth Strategy

This business plan introduces a new business of healthy drinks that will sell natural ingredient beverages to improve the immune system of customers. The plan covers the market analysis using STP model, operational plan, growth strategy, and financial information.

New Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Type of business.....................................................................................................................1
Description of product or services..........................................................................................1
Market information.................................................................................................................1
Operational plan.....................................................................................................................2
Strategy for growth.................................................................................................................2
Financial information.............................................................................................................3
References:.......................................................................................................................................4
Books and Journals.................................................................................................................4

INTRODUCTION
It is essential for every entrepreneur to maintain a proper business plan. This will help the
company to grow high in future and expand the business. Making business plan appropriately
will to identify the risk and to mitigate it well. The following file covers type of new business,
description of product, objective and market information. It also covers operational plan, strategy
for growth and financial information
MAIN BODY
Type of business
A new business of healthy drinks will be introduced here. This business is related to beverages
and they will sell healthy drinks to their customers (McKeever, 2018). This business fall in food
and beverages company and there are good scope of development in this business. most of the
customers demanded to purchase natural ingredient beverages.
Description of product or services
The followingbusiness will sell healthy beverages which is made by natural ingredients and
herbs to develop immune system of customers. This product will help in covid pandemic and
attract the attention of customers toward the product. Secondly, the drinks will be sold in
different flavor to attract more customers.
Objective of the company-
The main objective of the company is to sell those products which help their customers to
improve their immune system. Secondly, the company will also aim to target all age group of
people. This will the company to gain competition advantage.
Market information
It is essential for the company to identify their market needs and wants. In context of this
business, their market analysis is identified by STP model which are mentioned below-
Segmentation- It is the process of dividing market into smaller components so that the company
will identify which segment will help them to target their customers (McKenzie and Sansone,
2019). There are few segmentation which are used by the company such as mentioned below-
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Demographical segmentation- In context of business, they divide their market on the basis of
age, gender and many others. In context of business, the segmented their market for all age
groups and for both gender male and female.
Geographical segmentation- In context of business, they will divide their market according to
location like London, Birmingham and few others.
Behavioral segmentation- According to business, the segment their market for those customers
who focus more upon their fitness and health and prefer more to healthy drinks over other type
of beverages.
Targeting- This is the process of selecting one or more segmented group to target customers. In
context of business, they will target all age groups and both male and female. Secondly, they will
also target meddle income customers because the price of their beverages is not too expensive
not too cheaper.
Positioning- It is Process of increasing the awareness of customers regarding products which is
offered by the company (HAN and Kang, 2020). In context of the business which is taken, The
company must use social media marketing because it has global reach and it has the capability to
reach more customers even international customers. They can also promote their products
through TV advertisements. It is essential that the company must advertise their products by
mentioning the difference Benefits of their drink and disadvantages of other beverages.
Operational plan
It is essential for the organization to maintain their operational plan in effective way so that they
will conduct their business activities in a proper direction which will help them to achieve their
organizational goal. In context of given company they will Firstly minister row material and
they have to use more natural ingredients because the basic feature of their product is that they
use herbs and actual Indians in their beverages which will develop the Immune system of
customers. They are also used to develop their packaging system by using those material in
packaging which will decompose easily. This will further help them to achieve the objective of
CSR.
Strategy for growth
It is also essential that the company will make their growth strategy. In context of the business
they can grow by using Market development method (Ferreira and Pinheiro, 2018). This is the
method where company introduced their existing product in new market. In context of the
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company they can introduce their existing beverages in new markets like Scotland Asian
countries and many others to expand their business. for this they are required to conduct
marketing research end to analyze that which country demand their products more to expand
their business in those countries only which demand more for their products. This method will
also help them to analyze the method of franchising and identify which company are ready to
take their franchisee.
Financial information
It is also essential for the company to make punch statements for the company to analyze how
much expenditure they are incurring and how much income they are gaining to control those
expenses which are not required in the company (Alonso-Vazquez and et. al., 2018). It is also
essential for the company that they will identify which department is performing well in the
company and which department is not an in case they found that the that the department it's not
performing well due to lack of finance and they will provide more budget system to the to that
department. It is also essential for the company to identify for the income sources of the
company.
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References:
Books and Journals
McKeever, M.P., 2018. How to write a business plan. Nolo.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.
HAN, S. and Kang, E., 2020. The Marketing Strategy to Stimulate Customer's Interest in Art-
Gallery Business Plan. The Journal of Distribution Science, 18(8), pp.47-54.
Ferreira, F.M. and Pinheiro, C.R.M.S., 2018. Circular Business Plan: entrepreneurship teaching
instrument and development of the entrepreneurial profile. Gestao & Producao, 25,
pp.854-865.
Alonso-Vazquez, M and et. al., 2018. Management and business plan. In The Emerald Handbook
of Entrepreneurship in Tourism, Travel and Hospitality. Emerald Publishing Limited.
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