New Business Opportunities and Product Life Cycle

New business opportunities
and product life cycle

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identify new and emerging business opportunities that the production and marketing of
electric cars may present to entrepreneurs and business executives......................................3
Identify and critically assess other businesses currently linked to the global automotive
industry that you think it may not be profitable in the long run to invest in..........................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business opportunity is defined as ability to find out ways in which business may have
high growth rate within marketplace. These opportunities are adopted by business so as to get
high business sustainability and effective change management in order to cater more customers
by recognising their needs and meeting those needs by company’s offering. This aspect may
provide distinct market edge to the business as they are having something that could help mass
population in meeting their demands in effective manner. This report is based on Volvo cars
which is a premium car manufacturer company now they are willing to expand their market with
manufacturing of electricity based cars. The main objective of the company is to place
electrification at the core of its future business. So for this they have decided to fit electronic
motor within all their manufactured cars. This is the prominent step taken by the company so as
to embrace electrification and to highlight innovation in their internal combustion engine. This is
an emerging market trend within UK which is helpful for Volvo to position their manufactured
products within market in an effective way and grab market opportunities as well (Conley,
2016).
MAIN BODY
Identify new and emerging business opportunities that the production and marketing of electric
cars may present to entrepreneurs and business executives.
A business may have vast opportunities to grow within market which can be adopted by
business so as to get distinct position within marketplace and enhance market goodwill as well.
In this context Volvo is having high market opportunities to grow and to sustain for this they are
requisite to use some theories and tactics so as to develop their business accordingly. In order to
get success it is necessary that grabbed opportunity is having high success rate and innovation.
There are some business opportunities which can be adopted by Volvo so as to get business
success which is elaborated as under:
Internal combustion engine: This is a conventional internal combustion engine which is
not having any dependence over electric infrastructure. This consumes high fuel and exhaust