1NEW BUSINESS VENTURE Executive Summary The Medicstop as a business aims to see to it that it will be able to attract the target audience and will be able to carry out its overall operations smoothly. Hence, this part of the business plans aims to ensure that, it will be able to assist the target audience by carrying out its operations in a successful manner. Hence, the first section of the plan has laid down the Operations Plan of the business by providing the Supplier information, the Current service plan of the business, the Payment method, the revenue generation procedure and the manner in which the firm will be able to maintain and uplift its operations successfully. This is followed by the discussion of the marketing plan of the Medicstop. The plan has laid down the 5Ps of marketing which cover aspects like the Product, Place, Price, Promotion and the People aspect. The firm aims to offer valued offerings to the different customers with the help of which it would be able to build the brand image of the organization. The financial planning and funding opportunities of the firm have been presented including the potential barriers and the strategies which can be adopted by the organization to ensure success in the long run. The last section of the report tends to cover the Social responsibility and communication plan of the organization through which it will be able to engage in success.
2NEW BUSINESS VENTURE Table of Contents Strategies for adoption and Diffusion of new service.....................................................................3 5 Ps of Marketing.............................................................................................................................4 Business Growth Strategies.............................................................................................................7 Financial Planning...........................................................................................................................8 Social responsibility and communication......................................................................................17 References......................................................................................................................................20 Appendix........................................................................................................................................22
3NEW BUSINESS VENTURE Strategies for adoption and Diffusion of new service Operations Plan In order to carry out any business successfully, it becomes crucial for the organization to ensure that it is successfully able to come up with a business idea which will enable the different consumers to cater to the service which has been provided by the organization and additionally allow them to undertake a successful completion of the different operations as well (Heizer, Render and Munson 2017). Hence, it is important that the customer service delivery is well identified in order to ensure that the organization is successfully able to come up with new strategies Supplier information The different suppliers from whom Medicstop will be sourcing its different products and services can be identified as follows: ï‚·ABC Medicines ï‚·XYZ Services These two suppliers can be understood to be the primary suppliers of Medicstop who will not only help the firm in stocking the right kind of services but will also assist them in seeing to it that they do not run out of stock at any point of the business operations. Additionally, the second supplier will ensure that all the manpower required by the firm is provided to them at the right time and with the help of this initiative, the different suppliers will assist the firm in carrying out its daily operations (McCready and Molls 2018). Customer service plan The customer service plan of the organization can be understood to be as follows: ï‚·Any customer who wants to avail the different services of the organization will be required to log in into the website. ï‚·After they log into their application, they will be required to enter their information which shall be kept private.
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4NEW BUSINESS VENTURE Additionally, they would be required to provide the website with their overall private information with sufficient proofs and doctor prescriptions (McWilliams 2015). Moreover, they will also be required to upload a list of medicines they undertake. After this step, they can avail the service of the medical experts who will assist them with their queries and in case of any other issues. Payment method The payment method which will be accepted by the firm will be online payment method. In this case, after the chat session is over, the patient will be required to pay a nominal charge. There are other monthly plans which are also available and can be made use of by the firm which will then assist it in ensuring that all the customer needs are being met with adequately and with relation to this, the different customers are being successfully able to fulfill their overall needs and the firm is being able to earn its revenue (Karadag 2015). Revenue generation The different revenue generation facilities which are available for the customers can be stated to be as follows: The fees which will be made to the firm for the different medical advices will be the biggest source of revenue for the organization. Secondly, another source of revenue for the firm would be the advertisements which it can undertake from the different advertisers. This would help the firm in increasing the revenue opportunities. 5 Ps of Marketing In order to make the business successful in the long run, it becomes essentially crucial for the organization to ensure that it is successfully able to undertake a business plan which would thereby attract the audience (O’Donnell and Dahl-Popolizio 2018). The marketing has a crucial role to play in the business and therefore, the organization would be required to come up with a comprehensive marketing plan which would help it to make the services of the business
5NEW BUSINESS VENTURE more popular in nature and would assist it in reaching out to the different customers as present. Hence, the marketing mix of the business has been given as follows: Product Offering the right kinds of products to the right customers is very important and therefore, with reference to this, it is integral to understand that for any new venture, it is important to come up with products which meet the values of the different customers and also meet with the overall expectations of the target market (Baker 2016). With respect to this, it is necessary to ensure that, the products which the Medicstop is offering to the different customers is assisting the firm to deal with the needs of the organization and essentially is also able to provide utmost convenience to them. Hence, the Medicstop will not only offer the different customers with a medical expertise by chatting with the customers but would also like to fulfill their overall orders of the different customers which they need in terms of supplying medicines to them. In addition to this, the firm will also be providing them with services like blood collection and other diagnostic tests (Kerin and Hartley 2015). Price The price can be essentially described as the amount which is paid in exchange of the value which is received. It is important that the price which is received is competitive and must lead to the profit of the different customers. Additionally, it also needs to vary within the promotional aspects. The price is a tough aspect in the healthcare industry and the price is usually paid by their insurance (Kotler et al. 2015). Hence, in regard to this, The Medicstop will be essentially following the value based pricing strategy. By making use of this strategy, the Medicstop will be able to see to it that it will be able to make the right kind of offering to the different customers and additionally, it will also be able to see to it that, the customers are attracted to the different products being offered. Promotion The communication with the target audience can be considered to be essential. Therefore, in regard to this, the promotion as an activity has a greater role to play in ensuring that the different customers will be easily contacted. Hence, there exist various forms of communication
6NEW BUSINESS VENTURE which can be essentially followed by the organization in order to ensure that, it is being able to help the firm in inspiring action (Liang and Renneboog 2017). Hence, various offers like discounts, buy one get one free and free chat time can be the kind of offerings which will be essentially interesting to the different customers and will attract them to the firm and its offerings. Additionally promotional aspects like free doctor advice and other activities may also attract the different customers and induce them to take the offers of the organization. It is for this reason that the Medicstop will essentially make use of the personal interaction and mass interaction means like inspiring referrals, advertising, public relations and publicity in order to see to it that, the different customers are able to understand the unique offerings of the organization (Lovelock and Patterson 2015). The social media marketing as an offering has become very popular and hence, the Medicstop can undertake various steps and procedures to see to it that they are being able to communicate with the different members of the target audience. Place The place can be defined as the location of presenting the products or the services to the various customers who in the case can be the patient, the client, the end user in the right place and at the right time. The place here in case of the Medicstop can be referred to as the facility or the office. The website can also be referred to as the place of service here. However, it is important to understand in this case that the place of service is often different than that of the place of delivery (Mahadevan 2015). Any change in this spectrum can bring about a large change in the decision to take the survey. In case there exists multiple providers then in such a case, the place can be referred to as the multiple offices and the market place demographics. As the physical medical assistance has become too common, the internet medicinal services have become very popular whereby; the providers are treating the customers online through the advantages of the video marketing and communication means (Qureshi, Saeed and Wasti 2016). People Another key aspect of the marketing can be essentially described as the people. The people refer to the parties who are involved in the business or the key employees who assist in
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7NEW BUSINESS VENTURE carrying out the operations of the firm. Therefore, in case of the Medicstop, the people who are involved are mainly the doctors and health practitioners who provide the service to the various customers online. This means that these individuals actually form the touch point of the business whereby they are essentially able to communicate with the different parties in the right manner and are also able to see to it that they are successfully able to reach out to the designated target audience (Reid and Sanders 2015). These people in the marketing mix of the firm are required to be trained in a manner such that they are being able to reach out to the different people in the right manner and that they can easily improve the value of the service which is provided to the customers. Business Growth Strategies When a new business generally begins its operations, it aims to assure that it is successfully being able to plan a well-defined growth strategy for itself, which will not only enable the firm to plan for the long run but assure that it is attaining a positive outlook. The method which the firm generally adopts for its long term growth strategy may thereby depend on the company or the financial scenario. In the given section, some of the most common growth strategies, which the firm has targeted for it, can be essentially outlined as follows: Market Penetration Strategy The market penetration strategy is a growth strategy whereby the firm generally decides to market the existing products within the same market which the company is based in. Here the aim of the firm is to improve upon its market share and to see to it that they are successfully able to induce a large target market with its valued marketing services and other such offers. The market share can be essentially described as the percent of unit and the money in monetary terms which can also be referred to as the sales which an organization tends to incur in when dealing with the different competitors (Unit 2015). One of the most common ways which the firm adopts to deal with the target audience can be mentioned as the lowering prices strategy. In this kind of a strategy, the firm aims to avoid any kind of differentiation among the products and lower the prices of the goods, so that the market share increases.
8NEW BUSINESS VENTURE Market Expansion or Development Another key strategy, which can be essentially adopted by the Medicstop, can be described as the market expansion growth strategy. In this kind of a strategy, a firm may essentially aim to increase the sales of the current offerings in a new market. As the business is based in Australia, in the long run, the firm may plan to expand its operations to other countries based in the United Kingdom, New Zealand, China, India and other countries (Deepak and Jeyakumar 2019). This strategy can be understood to be a widely attractive strategy because it has the overall capability to attract the target market. Moreover, it is also important for the firm to use this strategy, as it would help them to ensure higher sales in a particular country due to the reduced competition. Another reason why the Medicstop might choose to adopt this strategy is based on the fact that, there is no room for growth within the existing market. Hence, this strategy might be adopted by Medicstop in the coming 5 years. Growth through Diversification The Growth through diversification strategy comprises of the strategy whereby the firm intends to sell a new product in a new market. This kind of strategy may although turn out to be very risky in nature. However, it leaves ample scope for the various opportunities which may be adopted by the firm (Finkler Smith and Calabrese 2018). In regard to this, this strategy may also be useful for the organization to determine whether they have the capability to get in line with a new product line or not. Hence, Medicstop can adopt this strategy to see to it that they can offer a new offering in the new markets (Zietlow et al. 2018). Financial Planning The financial aspect forms an essential aspect of the organization and the following financial planning has been developed by the Medicstop. a.Funding requirements The funding requirements of the business can be considered to be as follows:
9NEW BUSINESS VENTURE Assumptions 1. Year-one revenue expectancy <Product 1> <Product 2> <Product 3> <Product 4> Number of units sold annually1,5002,0003,0003,500 Average sales price per unit$100.00$75.00$150.00$200.00 Annual revenue per product$150,000$150,000$450,000$700,000 Total year 1 revenue$1,450,00 0 2. Year 1 cost of goods sold <Product 1> <Product 2> <Product 3> <Product 4> Expected gross margin per product20.00%20.00%30.00%20.00% Annual cost of goods sold per product$30,000$30,000$135,000$140,000 Total year 1 cost of goods sold$335,000 3. Annual maintenance, repair, and overhaul Factor (%) on capital equipment15% 4. Number of years for straight-line depreciation 5 5. Annual tax rate30% 6. If long-term debt is being used to finance operations, enter the total loan value. 30 7. Account receivable and payable %20% Startup Capital Startup Expenses Buildings / Real Estate Purchase$ 30,000 Construction12,
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10NEW BUSINESS VENTURE 000 Remodeling23, 000 Other12, 000 Total Buildings and R / E$ 77,000 Leasehold Improvements Item 1$ 12,000 Item 2 - Item 3 - Item 4 - Total L / H Improvements$ 12,000 Capital Equipment List Furniture$ 50,000 Equipment23, 000 Fixtures12, 000 Machinery12, 000 Other - Total Capital Equipment$ 97,000 Location and Admin Expenses Rental$ 10,000 Utility Deposits Legal and Accounting Fees230,0 00 Prepaid Insurance1, 200 Pre-opening Salaries20, 000 Other1, 200
11NEW BUSINESS VENTURE Total Location and Admin Expenses$ 262,400 Opening Inventory Category 1$ 12,000 Category 212, 000 Category 312, 000 Category 412, 000 Category 512, 000 Total Inventory$ 60,000 AdvertisingandPromotional Expenses Advertising$ 50,000 Signage12, 000 Printing40, 000 Travel & Entertainment15, 000 Other / Additional categories Total Adv. and Promo expenses$ 117,000 Payroll and payroll taxes Expense 1$ 12,000 Expense 220, 000 Total Payroll and payroll taxes$ 32,000 Sources of capital Sources of Capital Owners'Investment(name&%
12NEW BUSINESS VENTURE ownership) Your name & % ownership$ 1,000,00 0 Other Investor Other Investor - Other Investor - Total Investment$ 1,000,00 0 Bank Loans Bank 1$ 5,000,00 0 Bank 2 - Bank 3 - Bank 4 - Total Bank Loans$ 5,000,00 0 Other Loans Source 1$ 500,000 Source 2 - Total Other Loans$ 500,000 Breakeven Fixed Expenses Fixed Expenses Bldgs./Real Estate $ 77,000 Leasehold Improvements12,000
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16NEW BUSINESS VENTURE Deferred income tax000000 Long-term investments000000 Deposits000000 Other long-term assets000000 Total assets$6,463,600$11,23 5,996 $10,49 2,759 $9,741 ,058 $8,988 ,939 $8,23 7,725 LiabilitiesInitial balance Year 1Year 2Year 3Year 4Year 5 Accounts payable$67,000$68,34 0 $71,07 4 $75,33 8 $81,36 5 $81,3 65 Accrued expenses000000 Notespayable/short-term debt 000000 Capital leases000000 Other current liabilities Total current liabilities$67,000$68,34 0 $71,07 4 $75,33 8 $81,36 5 $81,3 65 Long-term debt from loan payment calculator30 $4,484 ,551 $3,428 ,484 $2,330 ,174 $1,187 ,932 ($0) Other long-term debt$0$0$0$0$0$0 Total debt$67,030$4,552 ,891 $3,499 ,557 $2,405 ,512 $1,269 ,297 $81,3 65 Other liabilities000000 Total liabilities$67,030$4,552 ,891 $3,499 ,557 $2,405 ,512 $1,269 ,297 $81,3 65 Eq uit y Initial balance Year 1Year 2Year 3Year 4Year 5 Owner's equity (common)$ 1,000,000 $1,000 ,000 $1,000 ,000 $1,000 ,000 $1,000 ,000 $1,00 0,000 Paid-in capital000000 Preferred equity000000 Retained earnings000000 Total equity$1,000,000$1,000 ,000 $1,000 ,000 $1,000 ,000 $1,000 ,000 $1,00 0,000 Total liabilities and equity$1,067,030$5,552 ,891 $4,499 ,557 $3,405 ,512 $2,269 ,297 $1,08 1,365
17NEW BUSINESS VENTURE b.Funding issues The following funding issues may be faced by the organization: 1.It may not be able to find adequate loans due to its new concept. This may stand as the first stoppage in the overall success of the business whereby the organization will not be able to find loans for its implementation as the operations of the organization are new (Banerjee 2015). 2.Secondly, the firm may not be able to find adequate opportunities for funding whereby it may not be able to gain adequate opportunities for itself from personal funding sources. c.Funding strategies The various funding initiatives which may be adopted by the organization by the organization can be stated to be as follows: 1.Personal financing: The owner will aim to fund the maximum operations through its personal funding initiatives (Bekaert and Hodrick 2017). In such a case, the organization will aim to ensure that it is successfully being able to gather as much as funds as possible 2.Angel Investors: The firm can also look out for various opportunities whereby, the organization will undertake various initiatives to see to it that, it can find certain angel investors who would be willing to invest in the operations of the firm. 3.Debts: The firm can seek to secure loans from various financial institutions who aim to gain opportunities to serve the new startups (Barr and McClellan 2018). Social responsibility and communication As the firm will be a part of the society, it aims to ensure that it will successfully be able to reach out for the target audience and see to it that they are being able to follow a good organization culture(Allen2015).Thedifferentaspectsrelatingtothesocialresponsibilityand communication which will be essentially followed by the firm are as follows: 1.The firm aims to keep the employees at the center of its operations. Through certain initiatives, the firm will be able to ensure that it is being able to serve the employees with respect and that all their dues are cleared on time (Crane, Matten and Spence 2019). On the other hand, various opportunities will also be undertaken by the organization to see to
18NEW BUSINESS VENTURE it that it is successfully able to engage the employees, look after their wellbeing and make them an important part of the organization. 2.Additionally, the firm will also be following the principles of sustainability whereby it would be essentially required to minimize the wastage which the firm is engaging in (Grayson and Hodges 2017). In regard to this, the firm will also undertake initiatives to ensure that it is being able to give it back to the society. 3.Lastly, the firm will aim to communicate with the different members of the target audience through its communication using various means like social media marketing through which it will make the different audiences aware of its operations.
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19NEW BUSINESS VENTURE References Allen, K.R., 2015.Launching new ventures: An entrepreneurial approach. Nelson Education. Baker, M.J., 2016. What is marketing?. InThe Marketing Book(pp. 25-42). Routledge. Banerjee, B., 2015.Fundamentals of financial management. PHI Learning Pvt. Ltd.. Barr, M.J. and McClellan, G.S., 2018.Budgets and financial management in higher education. John Wiley & Sons. Bekaert, G. and Hodrick, R., 2017.International financial management. Cambridge University Press. Crane, A., Matten, D. and Spence, L. eds., 2019.Corporate social responsibility: Readings and cases in a global context. Routledge. Deepak, R.K.A. and Jeyakumar, S., 2019.Marketing management. Educreation Publishing. Finkler, S.A., Smith, D.L. and Calabrese, T.D., 2018.Financial management for public, health, and not-for-profit organizations. CQ Press. Grayson,D.andHodges,A.,2017.Corporatesocialopportunity!:Sevenstepstomake corporate social responsibility work for your business. Routledge. Heizer, J., Render, B. and Munson, C., 2017.Operations management. Pearson Education Limited. Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A strategic management approach.EMAJ: Emerging Markets Journal,5(1), pp.26-40. Kerin, R. and Hartley, S., 2015.Marketing: the core. McGraw-Hill. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Liang, H. and Renneboog, L., 2017. On the foundations of corporate social responsibility.The Journal of Finance,72(2), pp.853-910. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Mahadevan, B., 2015.Operations management: Theory and practice. Pearson Education India. McCready, K. and Molls, E., 2018. Developing a Business Plan for a Library Publishing Program.Publications,6(4), p.42.
20NEW BUSINESS VENTURE McWilliams, A., 2015. Corporate social responsibility.Wiley encyclopedia of management, pp.1-4. O’Donnell, R. and Dahl-Popolizio, S., 2018. Business Entrepreneurship: The Integrated Behavioral Health Business Plan. InTraining to Deliver Integrated Care(pp. 143-159). Springer, Cham. Qureshi, M.S., Saeed, S. and Wasti, S.W.M., 2016. The impact of various entrepreneurial interventions during the business plan competition on the entrepreneuridentityaspirationsofparticipants.Journalofglobal entrepreneurship research,6(1), p.9. Reid, R.D. and Sanders, N.R., 2015.Operations Management, Binder Ready Version: An Integrated Approach. John Wiley & Sons. Unit, B., 2015. Corporate social responsibility. Zietlow, J., Hankin, J.A., Seidner, A. and O'Brien, T., 2018.Financial management for nonprofit organizations: policies and practices. John Wiley & Sons.