Marketing & Communications in a Digital World: Relaunching New Coke

MARKETING & COMMUNICATIONS IN A
DIGITAL WORLD
(RE-LAUNCHING NEW COKE)

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
Targeted audience and market segmentation
Identification of the projected success of the product based on market research
Selecting promotional mix for establishing successful market campaign in digital world
Description over effective marketing campaign contributes in commercial success
CONCLUSION
REFERENCES

INTRODUCTION
• Product launching refers to the collection of all those activities that has to be taken in
consideration in order to launch the product.
• Before launching the product in the market it is highly important that a business must
implement the effective marketing plans that includes the targeting of audience,
selecting the appropriate market segmentation, choosing appropriate promotional tools
and so on.

Targeted audience and market segmentation
• Targeted audience: The primary audience for the new coke is
the customer between the age of the 10 to 30 years and the
secondary audience that has been targeted for new coke is the
people between 30-45 years of age. The people among the age
of 10-30 years prefers cold-drinks in order to get the
refreshment. Therefore, they have been selected as primary
audience.