Introducing a New Health and Fitness Application - Project Information, Potential Customers, and Risks

Astra Plc plans to launch a new health and fitness application in the next three months to help individuals move towards healthy habits. The app will allow users to set fitness goals and remind them to complete activities, as well as calculate calories. The project aims to diversify Astra Plc's product portfolio and increase profitability. Potential customers include young people, professionals, athletes, and retirees. Potential risks include cost overruns, operational risks, and human resource risks. The success of the project will be evaluated based on effectiveness and team contribution.

PROJECT

Table Of Content
 INTRODUCTION
 TASKS
 Project information.
 What the app does.
 Why built it?
 Potential customers.
 Potential risk and mitigating against.
 Project success.
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the recent time, individual person is facing some health issues that put
negative impact on their mental and physical well-being.
 Astra Plc consider this health issue into its consideration and plan to launch a
new health & fitness application in the next three months.
 The app that chosen company plan to introduce or launch in the market do a
lot of things, such customize diet plans, measure stress level, and track each
step that a person take to make themselves fit and healthy.
 The main reason behind building or introducing this application is to help
individuals to move towards healthy habit after analyzing their health issues.

Project information
 Name of company- Astra Plc.
 Project Title- Health and Fitness application
 Project summary- Introducing a new health and fitness
app
 Project timeline- 3 Months

What the app does
 The best thing about the new health and fitness application is that it will permit users to set fitness related aim or
objectives.
 It will support them to achieve their targets in term of reminding the activity they set of conduct into practical
manner such as exercise.
 Another additional feature, of health and fitness application is calories calculator, which help to calculate the
calories of a person.

Why built it?
 There are several reasons exist in the world, that drive the attention of Astra Plc, toward developing the new
healthy and fitness app in the next three months.
 Organization built the new product to diversity its products portfolio in appropriate manner.
 Another reason to build the same thing is to increasing organizational profitability.

Potential customers
 It is quite essential for Astra Plc to target specific group of people or individuals, before introducing new health
and fitness application.
 They will target youngsters, professionals, athletes and retired consumers, as potential customers.

Potential risk and mitigating against
 Cost overrun
 Operational risk
 Human resource risk

Project success.
 Evaluating effectiveness for important discussion of decisions.
 Team effectiveness, contribution and commitment level

CONCLUSION
 From above analysis, it has been concluded that organization had been attempted to gain customers attention in
form of introducing a new health and fitness application, that will do a lot of things.
 As it aid to measure stress, calories and heart rate, which is not easy for anyone to identify in appropriate
manner.

References
 Mohammadi Zeidi, I., Morshedi, H. and Shokohi, A., 2021. Predicting psychological factors affecting regular
physical activity in hypertensive patients: Application of health action process approach model. Nursing Open.
8(1). pp.442
 Yin, X and et.al., 2021. The potential environmental risks associated with the development of rare earth element
production in Canada. Environmental Reviews. 29(3). pp.354-377.-452.