This report discusses the marketing strategies used by Desklib for the launch of a new healthy soft drink in Germany. It includes market research, target market, positioning, segmentation, PESTEL analysis, and marketing mix analysis.

Desklib's marketing plan for a new healthy soft drink in Germany, covering research, target market, positioning, segmentation, PESTEL, and marketing mix.

Marketing of a New Healthy Soft Drink: Strategies and Analysis

This report covers the principles of marketing and how they apply to a new soft drink product. It includes components of the marketing planning process, PESTEL analysis, micro-environmental factors, and the importance of adopting a marketing orientation. The report also covers segmentation and targeting methods for B2B and B2C markets, including demographics, benefits, behavioral, and lifestyle characteristics.

Languages and Culture

Political Science

Principles of Marketing: Marketing Planning, Segmentation, and Targeting for a New Soft Drink Product

This article discusses the marketing planning process, PESTEL analysis, and marketing mix for Immune Booster soft drink. It also covers B2C and B2B market segmentation and targeting methods for the B2C market. The article is relevant to the Principles of Marketing course.

Design and Creativity

Principles of Marketing (Distinction Criteria) - Desklib

This report on Principles of Marketing discusses the importance of marketing orientation and 7Ps model for effective marketing planning. It also explains the segmentation, targeting, and positioning process for soft drinks market for B2B and B2C market. The report includes a PESTEL analysis of the soft drink industry, SOSTAC model, and competitor analysis.

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planning

This project discusses the marketing planning and strategy for Coca-Cola's new product Mint Coke, including PESTLE analysis, marketing mix analysis, and STP segmentation for B2B and B2C markets. It covers the components of marketing planning, the importance of marketing orientation, and the extended form of marketing mix. The PESTLE analysis includes political, economic, social, technological, legal, and environmental factors, while the STP segmentation covers quantity, cost, and duration. The project also includes a table for the extended design of marketing mix (7Ps) for the soft drink based on the target market and relevant environmental factors.

Marketing

Marketing Planning and Strategy for Coca-Cola's New Product Mint Coke

This report discusses the marketing planning process, PESTLE analysis, segmentation, targeting, and positioning for Sugar Free soft drink. It explains the importance of adopting a marketing orientation and its application to the business. The report also applies the marketing mix in the selected situation to show situational awareness in regard to the brand's marketing and business.

Principle of Marketing: Marketing Planning, Segmentation, Targeting, and Positioning for Sugar Free Soft Drink

Audit

This report covers the marketing context of Coca Cola's new soft drink product, Zero Sugar. It includes an explanation of the components of the marketing planning process, PESTEL analysis, micro-environmental factors, and the importance of building a strong marketing mix. Additionally, it discusses segmentation, targeting, and positioning strategies for the new product.

Marketing of a New Healthy Soft Drink: Strategies and Analysis

Principles of Marketing: Marketing Planning, Segmentation, and Targeting for a New Soft Drink Productlg...

Principles of Marketing (Distinction Criteria) - Deskliblg...

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planninglg...

Marketing Planning and Strategy for Coca-Cola's New Product Mint Cokelg...

Principle of Marketing: Marketing Planning, Segmentation, Targeting, and Positioning for Sugar Free Soft Drinklg...

Marketing Planning Process for Coca Cola Zero Sugarlg...

Principles of Marketing: Marketing Planning, Segmentation, and Targeting for a New Soft Drink Product

Principles of Marketing (Distinction Criteria) - Desklib

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planning

Marketing Planning and Strategy for Coca-Cola's New Product Mint Coke

Principle of Marketing: Marketing Planning, Segmentation, Targeting, and Positioning for Sugar Free Soft Drink

Marketing Planning Process for Coca Cola Zero Sugar