Business Plan for New Look, Inc.: Starting a Jute Fabric Clothing Store in London

This presentation covers the business plan of starting a new clothing store in London, UK named New Look, Inc. that will offer clothes made up of Jute fabric. It includes the motivation for choice, feasibility studies conducted, details of products or services to be offered, potential market opportunities, attractiveness of the industry, and vision of the business.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
 Introduction
 Motivation for Choice
 Process I went through to generate this idea
 Feasibility studies conducted
 Details of products or services to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of Business
 Conclusion
 References

INTRODUCTION
 Business plan is basically a written document that
describe the ways through which businesses
usually start-ups define its objectives and achieve
its ultimate goals.
 The aim of this presentation is to cover the
business plan of starting new clothing store in
London, UK.
 The name of the business is New Look, Inc. and
the industry in which it operates is clothing
industry.
 The product that New Look, Inc. will offer to its
customer is clothes made up of Jute fabric.

MOTIVATION FOR CHOICE
 Key to success: The key to success of New
Look Inc. is there classic, upscale and versatile
Jute fabric clothes which are highly demanded
by in present time.
 Service business analytics: The business
analytics use by New Look, Inc. to analyse the
past, present and future business operation is
descriptive analytics.
 Strategy and Implementation: The strategy of
New Look, Inc. which they will use to offer
their Jute fabric cloths to is cost-leadership
strategy.

PROCESS I WENT THROUGH TO
GENERATE THIS IDEA
Mind Map:
 With the help of mind map process, I have identified that in present time, Jute fabric cloths
are highly demanded by in the market.
 After, analysing the demand of Jute cloths in customers, I have also researched that Jute is
one of the cheapest natural fibres that is available at low cost if import from the Indian
market.
Questionnaire Results:
 Beside mind map, I have also conducted a survey whose participants are local public i.e.,
women, men and children.

FEASIBILITY STUDIES CONDUCTED
 Product desirability : The desirability of Jute cloths in
the UK market and among the children, women and men
of all age group is high as this fabric is reusable,
environmental friendly, cost-effective and cheaper than
cotton and do not require more maintenance.
 Target market feasibility :The Jute Fabric cloths is
feasible and successful among women, men and children
as they are highly by this target market.
 Organization feasibility: The organization structure of
New Look, Inc. is Hierarchical organization structure.

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DETAILS OF PRODUCTS OR SERVICES TO BE
OFFERED
 Details of Jute Cloth product: New Look, plc will process the Jute fabric and prepare
various western as well as traditional gowns & cloths for its target market in such a
way that it can be easily wearable and manageable.
 Marketing strategies: The marketing strategy adopted by New Look, Inc. in order to
promote its products are online and digital marketing.
 Delivery strategy: The delivery and distribution strategy use by New Look, Inc. in
order to deliver its product to ultimate customer is direct selling, selling through
intermediaries such as Amazon and own delivery channel.
 Competitors: The biggest competitor of New Look, Inc. is Tesco, Walmart and
Morrison's that also offer the Jute cloths to its target market.

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Swot Analysis
 Strength: The unique product line is the biggest strength of New
Look, Inc. with the help of which the company can achieve its
ultimate goals.
 Weakness: The dependency of New Look, Inc. over the new fashion
trends are too high which is one of the biggest weakness of company.
 Opportunities: The presence of technology and internet is an
opportunity for the company to expand its business at international
level.
 Threat: Quick change in the clothing pattern as well as trends is one
of the biggest threat of business.

POTENTIAL MARKET OPPORTUNITIES
7ps of marketing mix
 Product: The product of New Look, Inc. involve traditional as well as
western cloths made up of both pure Jute and mixture of Jute and
cotton. The company will sell products rather than rendering services.
 Price: The pricing strategy of New Look, Inc. for its Jute clothing
product is cost-leadership strategy. With the help of this, the company
will able to provide its product to consumer at affordable price.
 Place: The product of New Look, Inc. is available at both online and
offline. It means the company will use two main channels of
distribution such as online and offline in order to deliver its good to
ultimate customers.

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 Promotion: The promotion strategy will be by New Look, Inc. is social media
marketing, TV advertisements, holdings, pamphlet etc.
 People: Currently around 450 employees are working with New Look, Inc. and the
employees of company are highly skilled and experienced.
 Process: This state the process of business with the help of which a list of activities get
completed by its employees. For example, in New Look, Inc. offline stores, the
customers need to pick its cloths and go to the customer assistant in stores for payment.
 Physical evidence: The physical evidence of New Look, Inc. involve excellent logo,
offline stores, furniture, business premise, Boucher, business cards, heavy cloth
manufacturing equipment's, manufacturing units etc. This is the assets of the
organization which denotes the worth of the company in the local market and among
competitors.

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PESTEL Analysis
 Political: The political stability of UK was poor because of the
Brexit and Covid-19 situation. Also, the extensive sense of
uncertainty in UK is a threat for clothing industry to achieve its
targets and goals. The increase in trade and tariff cost is also a
threat for clothing industry as it restrict them to offer its product in
international market.
 Economy: The buying pattern of the consumers are highly
changes after the decrease in their salary income due to pandemic
situation. This is basically an opportunity for New Look, Inc. of
clothing sector as they want to provide low cost Jute cloth
products to customers.

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 Social: The demand of the society are changing over the time. The population growth
rate of UK are also increasing day by day. This is an opportunity for the clothing
industry to offer new and unique products to its population in order to attract and retain
large customer base.
 Technological: The technology and use of internet is increasing day by day the impact
of which clothing sector able to offer its products to its customers through online
channel. It is the best opportunity for clothing industry and New Look, Inc. to increase
its customer base.

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 Legal: This factor state that the industry need to follow all the
legal rules and regulation. The legal rules and regulation set by the
government of UK are unstable which is a threat for the clothing
industry.
 Environmental: The environment are getting harm due to the
various fashion and cloths made up of cotton. In such situation,
this is a threat for clothing industry but also an opportunity for
New Look, Inc. because they will offer Jute cloth products which
are environmental friendly and 100% recyclable.

Attractiveness of the industry
Porter's Five Forces Model:
 Threat of new entrants: The threat of new entrants in UK
clothing industry is low. It is because fresher's cannot easily
enter the clothing industry because of huge capital
investment, high infrastructure, investment in distribution
chain and human resources.
 Bargaining power of supplier: The bargaining power of
supplier in clothing industry is very low. The impact of
which the clothing industry able to get raw material such as
cotton, Jute etc. at low cost and further produce the cloths in
low cost of production.

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 Bargaining power of customers: The bargaining power of customer in clothing industry
is poor is high because they can easily shift to other companies as there are high number
of firms operates in clothing industry. Thus, New Look, Inc. should provide low price
products to its customer in order to retain its customer with themselves.
 Threat of substitute: The threat of substitute products in the clothing industry is
basically high. It is because the substitute of specific cloths is easily available to
consumers in clothing industry.
 Competitive rivalry in the industry: The competition in clothing industry is high which
is one of the biggest reason behind the failure of any particular business or start-ups.
There are various organization in UK clothing industry which offer the similar cloths to
people. In such can differentiating own product with that of rivalry is quite challenging
for New Look, Inc.

Vision of Business
 The vision of New Look, Inc. is to became one of the leading and top clothing brand all
over the world by empowering innovation and design to provide Jute cloths as per
customers' satisfaction.
 The vision of New Look, Inc. is to became well managed and caring organization that
cares for their employees by creating and managing positive and multi-culture working
environment at workplace.
 New Look, Inc. also wants to reduce the pollution and improve the environment by
offering unique and comfortable Jute fabric cloths.

CONCLUSION
 The presentation has concluded the business plan of starting a new business name New
Look, Inc. in clothing sector with the product of Jute fabric cloths.
 The presentation has also concluded the target market of new business i.e., children,
men and women of all age group.
 Further, the presentation has also concluded the product desirability, target market
feasibility, financial and start-up funds feasibility.
 In addition, the presentation has also covered the 7Ps of marketing, SWOT analysis of
business, PESTLE and Porter five forces analysis of clothing industry.
 Lastly, the presentation has concluded the vision of New Look, Inc. that wants to offer
unique and stylish cloths made up of pure jute as well as both Jute and cotton.

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