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New Plymouth Adventure Tourism Alliance

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Added on  2020-04-21

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New Plymouth Adventure Tourism Alliance 1 New Plymouth Adventure Tourism Alliance19 Business proposal New Plymouth Adventure Tourism Alliance Executive summary The distinctive growth of travel industry has enhanced into new way within the tourist market. Contents Executive summary 2 Introduction 4 Literature review 6 Business plan 13 Place 14 Price 15 Product 15 Promotion 16 Physical evidence 17 Process 17 People 17 Conclusion 19 References 20 Introduction Adventure tourism has become more popular in the industry of tourism.

New Plymouth Adventure Tourism Alliance

   Added on 2020-04-21

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Running head: New Plymouth Adventure Tourism Alliance 1Business proposalNew Plymouth Adventure Tourism Alliance
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New Plymouth Adventure Tourism Alliance2Executive summary The distinctive growth of travel industry has enhanced into new way within the tourist market. Adventure travelling is considered as the growing and young sectors in tourism. The report has been made to introduce new venture of travel alliance in New Plymouth city which is situated in New Zealand. The literature review has described the various factors related to adventure travel. Business plan has been made on the basis of 7Ps which will be facilitated business to move ahead with better understanding about the place and the interest of people in adventuring travel.
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New Plymouth Adventure Tourism Alliance3ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Literature review..............................................................................................................................6Business plan.................................................................................................................................13Place...........................................................................................................................................14Price...........................................................................................................................................15Product.......................................................................................................................................15Promotion...................................................................................................................................16Physical evidence.......................................................................................................................17Process.......................................................................................................................................17People.........................................................................................................................................17Conclusion.....................................................................................................................................19References......................................................................................................................................20
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New Plymouth Adventure Tourism Alliance4Introduction Adventure tourism has become more popular in the industry of tourism. The adventure can be the different for other tourists because things that fill up the fear of one tourist may not fill up foranother tourist. An adventure covers the risky activities in which tourist get unusual experience. New Plymouth is a sunny city which is located in the Taranaki region; it is most popular tourist destination. It has various attractive places such as black sand surfing beaches and glorious gardens that attracts tourists towards it. The research proposal is based on the “New Plymouth Adventure Tourism Alliance: water safety and river activities”. New Plymouth is a sunny place and river activities would be great adventure for the tourist that can give them a memorableadventure. The activities should be done in sophisticated manner so that the use of water can be utilized. Literature review about this topic will demonstrate the various activities in water which will provide an amazing fun and adventure to tourist. The description about Canoe & Kayak Tours will be focused in literature review in which the brief description about WaitaraRiver and various river activities will be discussed. The business proposal is essential tool to explore the market for future growth. Michael porter’s 7 Ps will be enlightened in the context of New Plymouth Adventure Tourism Alliance which will be helpful to understand the various aspects for river activities.
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New Plymouth Adventure Tourism Alliance5Figure 1: New Ply Mouth TourSource: (Plymouth, 2017).
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New Plymouth Adventure Tourism Alliance6Literature review Adventure tourism is a kind of niche tourism including exploration with a certain degree of risk. It has been stated by Soininen, (2007), that adventure tourism has the capability to offer the tourists with relatively upper level of sensory encouragement. Adventure tourism can refer to activities which encompasses real risk such as sky mountaineering, caving, snowboarding, mountain biking, sky-diving, white water rafting, skiing, and many more. New Ply Mouth is situated on the west coast of New Zealand. It has various attractive tourist places such as Govett-Brewster Art Gallery, Pukekura Park, Subalpine forests and waterfalls and so on which may attract the tourist from all over the world. It has been mentioned in the article of New Plymouth Attractions by Jules Wilke that this city is rich with art and culture and offers tourist an epic destination with various adventurous activities as well as glorious sights. There are various factors which may influence the adventure tourism such as geography, economics, human behaviour and psychology. It has been found that geography holds a specific position in the research of tourism. The effective adventure experience may attract the tourist in wider manner which may lead the economy of the country in progress and raise the interesting issues of economic valuation. Adventure tourism may be liable to provide the tool to evaluate theneurophysiology of the human brain in the context of fear, thrill and flow. It is the new venture of tourism alliance in New Plymouth city which will provide the facilities of river activities; it is required for the travel association to analyze the various aspects related to the destination point (Plymouth, 2017).Adventure tourism can be distinguished into soft adventure and hard adventure. Soft adventure can be defined in terms of low level of risk but all these activities are led by experienced holder.
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