New Plymouth Adventure Tourism Alliance

Added on - 21 Apr 2020

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Running head: New Plymouth Adventure Tourism Alliance 1Business proposalNew Plymouth Adventure Tourism Alliance
New Plymouth Adventure Tourism Alliance2Executive summaryThe distinctive growth of travel industry has enhanced into new way within the touristmarket. Adventure travelling is considered as the growing and young sectors in tourism. Thereport has been made to introduce new venture of travel alliance in New Plymouth city which issituated in New Zealand. The literature review has described the various factors related toadventure travel. Business plan has been made on the basis of 7Ps which will be facilitatedbusiness to move ahead with better understanding about the place and the interest of people inadventuring travel.
New Plymouth Adventure Tourism Alliance3ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Literature review..............................................................................................................................6Business plan.................................................................................................................................13Place...........................................................................................................................................14Price...........................................................................................................................................15Product.......................................................................................................................................15Promotion...................................................................................................................................16Physical evidence.......................................................................................................................17Process.......................................................................................................................................17People.........................................................................................................................................17Conclusion.....................................................................................................................................19References......................................................................................................................................20
New Plymouth Adventure Tourism Alliance4IntroductionAdventure tourism has become more popular in the industry of tourism. The adventure can bethe different for other tourists because things that fill up the fear of one tourist may not fill up foranother tourist. An adventure covers the risky activities in which tourist get unusual experience.New Plymouth is a sunny city which is located in the Taranaki region; it is most popular touristdestination. It has various attractive places such as black sand surfing beaches and gloriousgardens that attracts tourists towards it. The research proposal is based on the “New PlymouthAdventure Tourism Alliance: water safety and river activities”.New Plymouth is a sunnyplace and river activities would be great adventure for the tourist that can give them a memorableadventure. The activities should be done in sophisticated manner so that the use of water can beutilized. Literature review about this topic will demonstrate the various activities in water whichwill provide an amazing fun and adventure to tourist. The description about Canoe & KayakTours will be focused in literature review in which the brief description about WaitaraRiver andvarious river activities will be discussed. The business proposal is essential tool to explore themarket for future growth. Michael porter’s 7 Ps will be enlightened in the context of NewPlymouth Adventure Tourism Alliance which will be helpful to understand the various aspectsfor river activities.
New Plymouth Adventure Tourism Alliance5Figure 1: New Ply Mouth TourSource: (Plymouth, 2017).
New Plymouth Adventure Tourism Alliance6Literature reviewAdventure tourism is a kind of niche tourism including exploration with a certain degree of risk.It has been stated by Soininen, (2007), that adventure tourism has the capability to offer thetourists with relatively upper level of sensory encouragement. Adventure tourism can refer toactivities which encompasses real risk such as sky mountaineering, caving, snowboarding,mountain biking, sky-diving, white water rafting, skiing, and many more. New Ply Mouth issituated on the west coast of New Zealand. It has various attractive tourist places such as Govett-Brewster Art Gallery, Pukekura Park, Subalpine forests and waterfalls and so on which mayattract the tourist from all over the world. It has been mentioned in the article of New PlymouthAttractions by Jules Wilke that this city is rich with art and culture and offers tourist an epicdestination with various adventurous activities as well as glorious sights.There are various factors which may influence the adventure tourism such as geography,economics, human behaviour and psychology. It has been found that geography holds a specificposition in the research of tourism. The effective adventure experience may attract the tourist inwider manner which may lead the economy of the country in progress and raise the interestingissues of economic valuation. Adventure tourism may be liable to provide the tool to evaluate theneurophysiology of the human brain in the context of fear, thrill and flow. It is the new ventureof tourism alliance in New Plymouth city which will provide the facilities of river activities; it isrequired for the travel association to analyze the various aspects related to the destination point(Plymouth, 2017).Adventure tourism can be distinguished into soft adventure and hard adventure. Soft adventurecan be defined in terms of low level of risk but all these activities are led by experienced holder.
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