New Product development for Adidas Discussion 2022

New product development
NEW PRODUCT DEVELOPMENT FOR ADIDAS
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STUDENT NAME
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New product development
Table of Contents
Executive summary..................................................................................................................4
Adidas Australia.......................................................................................................................4
The Market background and key take-aways.......................................................................4
Stakeholders..............................................................................................................................4
Strategy and objectives............................................................................................................5
Competitive environment........................................................................................................7
Target market...........................................................................................................................8
Positioning strategy pricing strategy......................................................................................8
Conclusion.................................................................................................................................9
References.................................................................................................................................9
Appendix...................................................................................................................................9
Individual reflection.................................................................................................................9
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New product development
List of tables
Table 1 Projected profit and loss statement...............................................................................5
List of figures
Figure 1 Market share of footwear product companies.............................................................5
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