logo

New Product Development for ABC Technology Company

7 Pages1432 Words458 Views
   

Added on  2019-09-30

About This Document

This paper discusses the new product development process for ABC Technology Company. It covers idea generation, screening, concept testing, and business analysis. The paper also presents two feasible green technology product ideas, solar chargeable smartphone and energy storing cycles, and their potential impact on the environment and market.

New Product Development for ABC Technology Company

   Added on 2019-09-30

ShareRelated Documents
New Product Development(ABC Technology Company)Student Name: Student ID: Course Name: Course ID:Faculty Name: University Name:
New Product Development for ABC Technology Company_1
Table of ContentsIntroduction................................................................................................................................2Idea Generation..........................................................................................................................2Screening....................................................................................................................................2Concept Testing.........................................................................................................................2Business Analysis.......................................................................................................................2Conclusion..................................................................................................................................2References..................................................................................................................................3
New Product Development for ABC Technology Company_2
IntroductionThe current paper is concerned with the new product development. The product development generally considers four steps, namely, idea generation, screening, concept testing, and business analysis(Mills & Brooke, 2012). The new product development will begin with the brainstorming of various product ideas and then follow through the entire process to reach thebusiness analysis phase where the viability of the product will be tested for the market. The new product development methods can be undertaken in various ways depending on the orientation of the organization. The four sections ahead discuss the entire product development.Idea GenerationThe idea generation phase is where the idea for the new product is developed(Leonard & Ambrose, 2013). At present, the idea generation will be done using the brainstorming. Brainstorming is concerned with the random ideation about various products to develop among certain number of people. The product idea is developed for the certain consumer group or class who can use this product in any manner. The inherent benefit in the product is what makes it sellable. However, in the brainstorming phase no concern towards saleability or development will be shown(Snyder, 1988). The only concern will be product development. The current target market for the product to be developed is the green technology users. The current product ideas are some form of green technology. The reason behind this consideration is that the green energy is gradually attracting attention of environment and reputation conscious government and private companies. Given below are the green product ideas that have been identified after brainstorming1.Smartphone that can be charged in Sun.
New Product Development for ABC Technology Company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Solar Panel Energy: Feasibility, Sustainability, History, Innovation, Ethics, and Infrastructure
|1
|997
|130

Business Plan for Solar Screen Protector - Syocera
|24
|2180
|55

Report on Tesla Motors | Assignment
|5
|884
|15

Corporate Sustainability: Role of Solar Energy in Enhancing CSR
|9
|2071
|388

1. SOLAR PHOTO-VOLTAIC ENERGY By Name. Course Instructo
|11
|1910
|269

Mechanical Design and Development: Tesla Inc.
|11
|2525
|343