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New Product Development - Assignment

   

Added on  2021-04-17

10 Pages1705 Words29 Views
Running head: NEW PRODUCT DEVEOPMENTNEW PRODUCT DEVEOPMENTName of the StudentName of the UniversityAuthor Note

1NEW PRODUCT DEVEOPMENTExecutive SummaryThe given report throws light on the new product development practice of the food chaincompany Mac Donald’s. The report is addressed to the CEO of the firm .The discussed productis Mc.GoVeg which is an extension to their product line. The report follows a structured formatwhereby the introduction describes the content of the paper followed by the description of thenew product. The new product development stage relating to the burger has also been discussedalong with theoretical concepts. The launch strategy of Mc.GoVeg along with the pricingstrategy highlights several important aspects of bringing the product into the market. A briefconclusion wraps up the report.

2NEW PRODUCT DEVEOPMENTTable of ContentsIntroduction......................................................................................................................................3The new product- Mc.GoVeg..........................................................................................................3New Product Development Process.................................................................................................4Product Launch Strategy..................................................................................................................5Pricing strategy................................................................................................................................7Conclusion.......................................................................................................................................7References........................................................................................................................................8

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