2NEW PRODUCT MANAGEMENTMcDonald’s outlets in the new few years (Mullen, 2017). This opportunity could be exploited toenter the Chinese market with greater intensity and ensure that 2000 more McDonald’s couldcome up in the next few years (Mullen, 2017). Since the people of China, have accepted the foodchain gladly, and awaits its expansion, hence this opportunity could be used to innovate variousproducts of McDonald’s. Two new product conceptsThe two new product concepts that could be innovated by McDonald’s are as follows:1. Hamburger with Chinese flavoursThe flavours of hamburger that are traditionally used by McDonald’s in their food chain could beinfused with Chinese flavours in order to innovate in fusion foods (Liljedal and Dahlén 2015).With this new concept of fusion food, the Chinese market will be attracted to McDonald’s, thusenhancing the business and making the expansion process a grand success (Fuller 2016). 2. Fusion dessert The desserts that are available at McDonald’s are conventional American desserts, withauthentic American flavours (Jeon et al. 2016). However, these flavours could be infused withauthentic Chinese desserts almond jelly or egg custard tart, with the available dessert. These twonew products are likely to enhance the market and business of McDonald’s in China (Yu et al.2014). The development of new products has various phases. These phases include:1. Phase 1: Identification of opportunity and selection

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