Business Innovations in Woolworths

Business innovations
in Woolworths

Woolworths
Woolworths is one of the
major Australian company
which provides extensive
retail interest throughout
Australia and New Zealand.
It is considered as the
second largest company in
Australia based on the
revenue and also
considered as second
largest in New
Zealand(Carey, Parker &
Scrinis, 2017).

Current event - New
strategy of Woolworths
The Woolworths new strategy will
focus on three key principles:
 Offer
 Growth
 Efficiency

Explanation: New pricing
and ranging strategy
Woolworths declared that the Own
brands would play the key role in
competing with the various limited
range, which discounters. Woolworths
said that the this would create the
product with the higher quality and along
with better priced product
(http://www.ausfoodnews.com.au/20
15/05/06/Woolworthsss-announces-
new-strategies-to-win-over-grocery-
shoppers-afn-reveals-full-
detail.html). The major motto of this
brand is to close the gaps range where
none other alternative brand exist.
("Woolworths announces new strategies
to win over grocery shoppers, AFN
reveals full detail | Australian Food
News", 2019).