New Structure of Online Business

Running head: NEW STRUCTURE OF ONLINE BUSINESS
New Structure of Online Business
Student’s STU Number:
Name of the University:
Author Note:

1NEW STRUCTURE OF ONLINE BUSINESS
EXECUTIVE SUMMARY
The main aim of this paper is to understand the structure of planning a new start-up of online
business. In this connection, the report tends to analyse the PESTLE factors that affect the
online industry of an existing company known as eBay. Further, the report relates those
factors in understanding the impact of the same in the new online business firm. Moreover,
the report analyses the strength and weakness of the legal framework that would create an
effect on the new company. Furthermore, the report examines the funding techniques that
would help in the financing of the business. Later the study identifies the sectors that the
business would operate in, to gain the desired revenue and profit. The study then examines
the value of those sectors to the economy of the UK and then the importance of the HR and
the policies the HR needs to follow in the execution of the business. Lastly, the report ends
with providing a personal reflection about the understanding of the report in the appendices
part.

2NEW STRUCTURE OF ONLINE BUSINESS
Table of Contents
Introduction................................................................................................................................3
Question 1..................................................................................................................................3
PESTLE Analysis...................................................................................................................3
Question 2..................................................................................................................................6
Strength and Weakness of the legal frameworks...................................................................6
Funding for the business........................................................................................................8
Question 3................................................................................................................................10
Sectors of Operating the business........................................................................................10
Value of the sectors to the economy of the United Kingdom..............................................13
HR Policies...........................................................................................................................14
Appendices...............................................................................................................................16
References................................................................................................................................17

3NEW STRUCTURE OF ONLINE BUSINESS
Introduction
As opined by Heifetz and Linsky (2017), structuring is a new online business has to
go through a lot of plans and procedures before the establishment of the same. In this
connection, the particular report in order to investigate the pros and cons of the same
undermines the macro environmental factors that would influence the growth of the new
structure of online business. The report critically highlights the major strength and weakness
that would come along in the future of the business and how the same can be turned to an
opportunity. The report hereafter sets an idea for the entrepreneur on the several ways that
can help in the funding of the business.
Question 1
PESTLE Analysis
As implied by Gaspar et al. (2018), PESTEL analysis is a strategic business tool that
helps in determining the external environmental factors that impact the plans and processes of
a business. In this connection, the study of PESTLE done based on eBay is examined below.
Political
 The increase in the trade protection system.
 The threat of invasion of the military.
 Intellectual protection of property.
 The mandatory and strict benefits to the employee.
 The requirement of labelling the products primarily in the retail sector.
 The strictness in the anti-trust laws and policies.
 Regulation of trades and tariffs in the service sector.
Economic