Impact of E-commerce & Social Media: Adapting to New Technology

This report examines the impact of adopting new technologies, specifically e-commerce and social media platforms, on business management. It highlights the importance of technology adoption for improved customer experience, cost reduction, and faster delivery, especially in the context of the Co...Read More

Academic Writing for
Business Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
“Adapting to new technology including E-commerce and Social Media platforms”............3
CONCLUSION ...............................................................................................................................6
REFERNCES:..................................................................................................................................7
Books and Journals:................................................................................................................7

INTRODUCTION
Business management is a significant aspect for any individual who wants to grow their
career in business field. This field basically intents to organise and coordinate business activities
and tasks in the most effective and efficient way. A person as an business manager have to
acquire certain skills, knowledge and qualities to manage and overlook various operations within
and outside the management (Gong, Janssen and Weerakkody, 2019). These skills and
knowledge can be acquired while a student is learning or studying in the university. University
delivers several opportunities to their students in order to know the real circumstances of life
while helping them to find appropriate solutions so that they can be beneficial for future
perspectives. This report is based upon the certain issue which helps students to know the real-
time problems and how they can effectively deal with the things. The issue that is selected to
make this assignment is how adoption of new technologies such as social media platforms and e-
commerce has changed the lives of many. It also include some positive and negative impacts of
it.
MAIN BODY
“Adapting to new technology including E-commerce and Social Media platforms”.
Adoption of technologies in business denotes as an acceptance and combination of new
technologies into current systems or developing a new one. It is all about the exploitation of
technologies to its best level in the process of adapting to customer needs which are fluctuating
in nature. It is found that adoption of new technology is quite important for business organisation
focusing on improved customer experience, mitigating spendings and faster deliveries.
Additionally, it has become more important as the Covid-19 pandemic has forced them to rethink
their plans and tactics.
Regardless of the type, scale and customer base, adoption of new technologies in
organisation can be critical for its evolution. The secret is to to cautiously see at how the present
technologies fits with the organisational needs (Aburub and Alnawas, 2019). Another major
thing is to comprehend whether the new technology can increase the efficiency of business and
whether it is the correct time to spend money on it.
E-commerce and social media platforms are become the pivotal part in an individual's life
as well as for the businesses. This is determined as the digital platform that lets people to create

their own content and share them with another person. It has a command on mass volume of
applications and websites. Hence, this has germinate its value for everyone and in short time
period. Social media platform can be known as an advanced method of communication through
different channels such as Instagram, Facebook, Twitter, Snapchat, YouTube, Pinterest, Google+
and other like this. All such platforms and models lets users to create networking and exchange
valuable content with each other (Zimba, Radchenko and Strilchuk, 2020). It can be single or
group of persons whom message can be shared. Social media engagement is also rising day on
day where more people are interact and connect around the earth. These platforms are also
beneficial for the business entities as well because marketers can raise their voice through such
platforms and it offers a mode to share content or any message with employees, clients,
customers, peers and many others. It aids in personalisation the “brand” and give assistance to
users to spread the message in a conversational and simpler way.
E-commerce and social media possesses several roles that users can utilise to promote
their own profile on platforms such as Facebook which is named as one of the most galactic and
arguable social media platform across the world. It has approx, 1.55 billion active users on it.
Twitter is famed as the “in the moment” online platform with 255 million viewers. This is best
for the business organisation to marketing so that they can reach maximum people across the
globe. Other platforms such as Foursquare, LinkedIn, Snapchat and many other.
Business organisations generally focuses on increasing the customer engagement with
their brand as it provides a success and development of business. Networks on social media
enables users to deal and connect with the clients on an individual level. When such organisation
gets personally connected with their clients through conversations, it delivers a positive impact
on customers and they view it as responsive, reachable and approachable. It helps in improving
the brand image. It also simplifies the process of delivering and getting the feedback (De
Oliveira and et.al., 2020). If the customers and clients have problems and concerns regarding any
of the good or service, or even with the enterprise efforts then they can let know right away
through such communication channels as it is convenient to represent the views and opinions
while organisation have a possibility to respond.
E-commerce and social media platforms delivers several advantages to almost everyone.
The most general benefit that a social media platform offer is communication and socialisation
with mass volume people and even at single and minimal time. There are different apps and

websites are available to the audience to connect and communicate message in an attractive way.
These networking sites such as Google+, Snapchat, Instagram, Twitter and many more. All such
modes are convenient and prompt to use in order get connected with loved ones, no matter how
far they live around the world. By making such connections, people can grab various
opportunities and support in order to seek job opportunities, making and giving suggestions,
accommodating support and many other benefits (Rodin, Ghersetti and Odén, 2019). Hence, this
networking sites have been a great phenomenon of making connection around the earth. It has
changed the way of communicating message. Moreover, the interest of individuals has take a
new lead to upgraded technologies in every field. In present time, due to the use of social media
channels, people have bonds and relationships all over the world. They can set at their
convenient places and share the message and information, videos, pictures feelings, views,
reviews and details of lives with the individual or group of individuals living in other continents
while getting quick review or feedback as well. On Twitter, tweets are done by random people
which create awareness about the present affairs across the world. These channels also offers
individuals to meet random people they could not have met yet. These network building sites are
often acknowledge the way for person who are introvert in nature and do not talk that much to
make new bonds. For most of the individuals, it can help in relieving stress, depression as well as
loneliness. Nevertheless, the pro side of e-commerce and social media channels are high in
volume, but somehow, it has downside which also needs to be considered.
One of the major downsides of using social media networks is that it increases mental
poor mental health, peculiarly among young as well as adults. Characteristics such as algorithms
as well as scroll created to continue displaying linked interests keep persons on such websites
for long period of time. As with any form of obsession, people forfeit their significant time only
for social media and suffers poor mental heath (Kadam and Atre, 2020). Among teenagers, it
also reasoned with insecurities. Small children and teen peoples usually likes to follow the
famous persons or celebrities on such social media channels and set unrealistic hopes for the
body image. Seeing such popular personalities and considered them as ideal or beautiful can ply
a negative body image among teens. It increases to low self-esteem and improper diets which
cause various disorders and poor health issues. Since, most of the individuals spend their mostly
time on social medial sites, they often endure from overloaded contents which increases
confusion. It also limits with real evidences. Cyber bullying is one of the downsides, resulting

from unsuitable contact or mistreatment from wrong people. One of the facts is that, these sites
provides information to almost everyone which can be misused by frauds to create annoyance
while netizens receives mental issues. It negatively impacts the kids and their parents have no
single hope from them due to caused mental stress from misusing such sites. E-commerce and
social media channels also causes lack of personal meet-ups, lack of emotional connection
among people, reduces the interaction and communication skills to face to face talk with other
people and many more. It creates disconnection among people and caters laziness while reducing
the family closeness (Tseng and et.al., 2019). It germinates a skewed own image and resulting
life distractions. In past times, small kids had time to enjoy and play with their grandparents
while sharing some gratifying memories, but the new technologies limit such joys. Thus, it is
also important for the parents to look over their children and control the usage of such sites so
that they won't get addicted. Addition to downsides, fake accounts on such sites can be made
very easily and it can damage the securities of one's data.
Hence, it is sensed that social media has a big influence on all age-group people.
Adopting new technologies creates connection and people can socialise with each other around
the world. At the same time, one should know that no matter how new technologies can ease the
systems of life but no one should get addicted to it as it leads several problems.
CONCLUSION
It is concluded that adopting new technologies is becoming very essential for everyone.
E-commerce and social medial tools are one of the major results of latest technologies which
eases an individual's life as well as it offers several benefits to business entities. It has both
positive and negative impacts which are outlined in this assignment.

REFERNCES:
Books and Journals:
Gong, Y., Janssen, M. and Weerakkody, V., 2019, June. Current and expected roles and
capabilities of CIOs for the innovation and adoption of new technology. In Proceedings
of the 20th Annual International Conference on Digital Government Research (pp. 462-
467).
Aburub, F. and Alnawas, I., 2019. A new integrated model to explore factors that influence
adoption of mobile learning in higher education: An empirical investigation. Education
and Information Technologies, 24(3), pp.2145-2158.
Zimba, O., Radchenko, O. and Strilchuk, L., 2020. Social media for research, education and
practice in rheumatology. Rheumatology international, 40(2), pp.183-190.
De Oliveira, R.T. and et.al., 2020. Towards a framework for innovation in retailing through
social media. Journal of Retailing and Consumer Services, 54, p.101772.
Rodin, P., Ghersetti, M. and Odén, T., 2019. Disentangling rhetorical subarenas of public health
crisis communication: A study of the 2014–2015 Ebola outbreak in the news media and
social media in Sweden. Journal of Contingencies and Crisis Management, 27(3),
pp.237-246.
Kadam, A.B. and Atre, S.R., 2020. Negative impact of social media panic during the COVID-19
outbreak in India. Journal of Travel Medicine, 27(3), p.taaa057.
Tseng, M.L. and et.al., 2019. Improving sustainable supply chain capabilities using social media
in a decision-making model. Journal of Cleaner Production, 227, pp.700-711.