BMA610620 - Investigating the Impact of New Trends in Management

This report delves into contemporary management trends, emphasizing the increasing role of artificial intelligence in enhancing productivity and operational efficiency. It also highlights the importance of workforce diversity for improved organizational performance and innovation, alongside the growing demand for global management skills to navigate unpredictable crises. Furthermore, the report examines the impact of story-driven content visualization in engaging audiences and improving communication. Each trend's benefits and potential challenges are discussed, providing a comprehensive overview of how these factors influence managerial decisions and strategic planning. Desklib offers a wealth of similar resources for students seeking academic support.

BMA610620 NEW TRENDS
IN MANAGEMENT

Table of Contents
Rationale –.......................................................................................................................................3
TASK...............................................................................................................................................3
New trends in management.........................................................................................................3
Explanation of one trend among the above.................................................................................8
Self – reflective summary..........................................................................................................13
REFERENCES................................................................................................................................1

Rationale –
New trends in management are the major concern as to how the organizations are working
effectively and are performing the basis of having the most effective and workable trend which is
applicable in the current period and current time (Sroka, 2019). It is very important that the
organization works and establishes its place in the market by following the trends which are
applicable within the management structure. Therefore, this will help in creating value as to how
changes and modifications have been taking place within the management at large scale. By
following the current trends in management the organizations will be able to easily evaluate and
identify the perspectives of management.
TASK
New trends in management.
Management is defined as process of managing a business operations and functions in
effective manner, which in turn provide desire outcomes to a company, either small or large.
This procedure plays important role in the context of growth and success of companies, that has
been established their ventures within specific sector. There are number of trends in the context
of management accessible in the world, that a manager in their company adopt and take into their
consideration and these are;
Trend 1- Utilization of artificial intelligence-
In the recent time, for purpose of managing organizational as well as employees’
performance, management may focus on adopting and considering new trend such as increasing
usage of AI. According to this trend, they may take approach to utilize advanced artificial
intelligence technologies, that aid to reach desire outcomes in effective manner. There are
number of technologies and systems available in the world of business, which falls under the
category of AI (Gevaert and et.al., 2021). This trend may drive the attention of companies
toward implementing and using a technology, with smart and power feature that help to manage
ventures operations in systematic and productive manner. Smart personal assistances such as
Cortana, Siri, etc. plays significant role in regard to organizational and ventures management. It
may contribute to provide desire findings or information, in quick manner, which is not that easy
for any person to find that in appropriate ways within decided time duration. Usage of AI

recently, in trend that provides several benefits to managers and leaders in the corporate world,
who are performing their roles and fulfilling duties systematically. The best thing about current
trend is that is many enable a leader or manager to take pleasure of achieving desire results,
when they implement and use AI. Excellent use of artificial intelligence in management context,
support to offer bunch of advantage to the organizations such as to increase productivity and
operational efficiency of ventures (Batko, 2021). The growing use of technologies in the
business world, contributes to make AI usage in companies a trend, which affect the way
management conduct their practices and take decisions to grow rapidly. It can be said that
productivity and efficiency gains are the two most common cited advantages of implementing
artificial intelligence within companies. Therefore, it may support to handle different tasks and
responsibilities in appropriate manner at a scale and pace that human resource cannot be
matched. It is fact that at the similar duration, by eliminating such tasks from skilled and talented
workforce accountabilities, AI permits those candidates to move to higher value projects that
technology cannot do.
Usage of smart and advanced AI technologies in the enterprises as new trend in
management contribute to improve speed of ventures, which is not that easy for any company to
do so. It is fact that as fast as ventures move in digital age, artificial intelligence may support to
move even faster (Bankins and et.al., 2022). It may enable shorter development cycles to move
from development to commercialization. Their use in the companies enable management to gain
unpredictable benefits that pleasure they may take and provider to other stakeholders, who are
also engaged in the success and growth of companies. This trend may utilize in the context of
several terms or situations such as crisis management, when a company need better suggestions
and strategies to use key resources such as AI that help to overcome the negative impact of major
factors or crisis.
Trend 2- Workforce diversity
Earlier in the business world, management may focus on building workforce among
which people belong to similar background and culture which make their work easier. It may
affect positively and negatively (Seliverstova, 2021). The consideration related to negative
impact of this practice may drive the attention of management accepting or adopting new trend
like workforce diversity. As administration may concentrate on building wide and strong
workforce among which each player or employee belong to differ cultural background, which

enable them to perform with diverse and skilled candidates, who may hold knowledge about
varied subjects or areas. It is one of those trends in the management that may support to improve
or increase organizational performance as well as productivity, even better than their rivals that
are also operating their ventures within similar industry or sector. Workforce diversity is a kind
of strategic approach that implementation in the workplace boost existing and new employees'
morale, even better than last few years or months (Won, Hwang and Chng, 2021). When
management adopt this trend, they may gain competitive advantages in bulk, in term of
enhancing customer satisfaction level and consumer base, that is a tough task for any
organization to do so in effective and systematic manner. Workforce diversity is considered as
global trend that enable managers and leaders to develop key plan to hire people and recruit them
in systematic and ethical manner.
They may take initiative to diverse team of players in the companies by hiring individual
from different nations, regions, cultures, age, race, etc. This trend may enable management to
move themselves toward strategic strategy formulation, which is essential for them to do that.
The current trend affect productivity and performance level of organizations, whether it is public
or private, in form of increasing employees’ productiveness and efficiency to reach target aim
and obtain desire results (Altman and et.al., 2021). With this trend, management may obtain
unpredictable benefit such as innovative ideas that they may plan to implement into practical
manner for purpose of increasing target market satisfaction and gaining the attention of new
customers, who are able to conduct word of mouth promotion, after obtaining appropriate
satisfaction by purchasing and using specific service or product. It is fact that the consideration
of current trend along with above one, may enable administration to expand their reach, as they
may expand their ventures across national boundaries, where success and growth opportunities
accessible in bulk. One of the best advantages of workforce diversity trend in the work area, that
it may provide fresh thinking, tactics and techniques diversity that aid to gain the attention of
new potential and profitable target market that help to make companies profitable and expanding.
The strategic consideration of current trend in the managerial context bring several
benefits to companies, that stakeholders are unable to predict. They may get better ideas that aid
to enhance staff motivation in appropriate manner, for which management may work harder.
Trend 3- Increasing need for global management skills

Along with above two, there are more trends running in the management today, that play
important role to manage crisis and their adverse impact on companies, either medium or large.
In the world of business, need or demand related to management skills become the biggest trend
that individual person follows and take into their consideration, in case when they are taking
interest to perform a role in similar field or area of profession (Thiruselvi and et.al., 2021).
Recently, employers may focus on hiring those individuals as managers or leaders, who may
have global managerial skills or competencies that provide unpredictable benefits to companies.
The crisis or factors that emerge in the corporate world are unpredictable. Therefore, the
development and utilization of excellent management skills is important. For example, curiosity,
balance, time management, self-awareness, cultural knowledge, diversity management,
employee relation management, etc. are those global skills that individual may have. This trend
may move individual candidates toward developing or improve each competence that enable
them to play role in management field, where success and career growth chances are higher.
It is fact that without having and using required skills, no one can play a role in which
they are taking interest to conduct professional practices. It is important for individuals to focus
on emerging and current demands of employer's, related to skills that they may expect to have
among candidates, who they plan to recruit or selection after conducting skills analysis in the
workplace. This trend affects the way a person performs their role or plan to do so in strategic
manner within a firm. Each trend in the management affect managers and leaders’ decisions as
well as performance in diverse manner, whether it is positive or negative. The increasing demand
for international management skills, contribute to achieve strategic aim and objectives of firms,
in form of selecting people who may have each type of skill and knowledge that require to
perform a role of manager or leader in the workplace. Management term encompasses set of
activities and practices, and each practice or activity might be affected from trends that are
emerging and developing in management context. This trend and their consideration, may focus
on development process, including sessions or tactics that individual considers developing skills
that required to perform a role in the company related to management operations. Along with
benefits, it may affect negatively in form of consuming a lot of time and efforts as well as
demand to use key resources. All these things are not that easy for a manager to arrange quickly
and in systematic manner within limited time duration. It is important for them to make effective

and better plan before adopting trend and conducting practice accordingly, which in return
provide desire results such as to gain benefits in competitive business world.
Trend 4 - Story Driven Content Visualization
With the expansion of smart speakers and voice search in the recent years, there has been
a major aspect which has been trending and is concerned with how effectively and in efficient
manner there are concerns as to what is meant by Story Driven Content Visualization. This is the
concept which helps in addressing and knowing that there has been effective usage of technology
as it is being analysed through the social media scales of using and functioning on Instagram,
Facebook, Snapchat etc (Bradbury and Guadagno, 2020). There are various attempts to combine
the narratives with interactive graphics at large scale. The research has shown that people prefer
the visual content to plain context. There has been growth on the image – focused platforms
which are being addressed and are concerned as to how they are being used and are creating
value in the market by showing their importance and their presence on the platforms at large
scale. Pinterest and Instagram have bene the major focus for uploading the stories and creating
value of the aspects of growth and development of the sites in an effective manner.
65% of the people are the visual learners and this has been idealized and observed
through the research. With the help of Story Driven Content Visualization people are more
concerned and are creating value as to how effectively and in appropriate manner the coloured
visuals have been increased the vision of people’s desire to read the content by 80% (Fu and
Stasko, 2022). 85% of the people are likely to buy the product after watching the videos and then
are identifying the aspects related to vision at large scale. Story Driven Content Visualization has
also enhanced the communication process which is done with the help of creating value at large
scale and with the help of this, there are major concerns as to how the visuals are attracting our
attention and are concerned about providing the aspects of growth and development.
Story Driven Content Visualization is also affecting the attitude of people which helps in
analysing and identifying the choice and perspectives of the users and the people who are
involved in the process of how the stories are made at large scale with the help of internet. There
are posts on Instagram and Facebook which helps in producing more engagement which is
analysed as 180% (Tong, Roberts and et.al., 2018). This is also concerned with the psychological
perspective of the individuals which is being analysed and this helps in addressing that people
are engaged and are creating value of how effectively there are major concerns of using Story

Driven Content Visualization process and this has been the current major trend which has been
utilized and is concerned with the social media handles and how the users are using them. This is
one of the effective and easy ways through which communication is also effective and this is
helping to create value through the perspective of concerning the major changes and
modifications which are developed in the trends at large scale.
Explanation of one trend among the above
Workforce diversity is taken as the major trend from the above trends which are
explained. Workforce diversity is the collective mixture of employees differences and
similarities which they are imbibing. The workforce diversity includes the major concerns such
as values, experiences, backgrounds, preferences, behaviour etc. The management is building on
the workforce which helps in addressing the aspects as to how effectively and in appropriate
manner the organization is considering the aspect of growth and development in an appropriate
manner (Yadav and Lenka, 2020). There are both positive and negative aspects of how the
workforce is handled and this helps in creating value as to how effectively and in appropriate
manner, but apart from this there are some negative aspects which are being addressed and are
concerning how effectively and in appropriate manner there are major concerns of workforce
being working within the organization. This is the major trend which the management and
organizations and management is focusing upon. Building strong and wide workforce helps in
analysing the aspects as to how effectively and in appropriate manner the workforce is engaged
and there are concerns which are related to how the employees are engaged and are contributing
to the success and growth along with achieving the major concerns of having the aspects of
working in the positive environment so that the management and the employees are contributing
to the success at large scale.
The workforce diversity is the major part which helps in concerning the aspect of how
effectively and in appropriate manner there are diverse workforce which are being placed and are
working in the system which are also contributing to the success and development of the
organization and management (Wilbur, Snyder and et.al., 2020). Workforce diversity is the
global trend which is helping the management in appropriate manner and is engaging the
employees by diversifying their work and roles long with the duties and responsibilities at large
scale. With the help of workforce diversity, the leaders and managers frame plans which helps in

addressing and creating value of how effectively there are major concerns at large scale.
Workforce diversity is the strategic approach which helps in determining the concept of how
effectively the employees are engaged and are contributing effectively within the organization at
large scale. There are many initiatives which are taken for the employees which is focusing on
how effectively and in appropriate manner the management and the employees are concerned
about.
With the help of workforce diversity there are initiatives taken to diverse team of players in
the companies by hiring individual from different nations, regions, cultures, age, race, etc. This is
the current trend which is affecting the productivity and the productivity and is measuring the
employees’ performance at large scale (Lee and Kim, 2020). For the workforce to be framed
diverse there are innovative ideas which are idealized and are concerned of how effectively and
in appropriate manner there are measures of having the ideas taking place within the
management structure. This is the trend which is also focusing on the target market satisfaction
and is concerning the major aspects of how the management should be dealing with the concerns
in an effective and productive manner. Newer technologies in the current market are there which
helps in providing the employees the best of how effectively and in appropriate manner there are
major concerns at large scale. The workforce diversity is also providing various opportunities
which is helping the employees and is diversifying the culture in an appropriate manner. There
are some major advantages of the workforce diversity which are being addressed and these are
mentioned as –
 There is innovation which is being created in the diverse cultures and backgrounds which
are being concerned and are taking place in the aspect of how effectively and in
appropriate manner there are sparks of creative and innovative ideas of how effectively
the ideas are being generated and are promoting the welfare of the organizations and the
management (Zaki, Karim and Khan, 2019).
 Diverse leadership expands organizations customer base and this helps in diversifying the
aspects of communicating majorly on the basis of leaders and managers planning process
at large scale. The customers are more engaged and in analysing and observing what the
organization is offering them and this helps in acknowledging the basic perspectives and
choice of the customers.

 There are also better decisions which are framed and are concerned for how effectively
and in appropriate manner the management is providing the facilities and needs along
with the requirements which are being fulfilled at large scale appropriately.
 Workforce diversity also helps in improving team performance within the management
and this allows the company to create value as to how effectively and in concerned
manner the teams and working collaboratively to achieve and affiliate the measures at
large scale.
 There is also higher engagement which is observed in the workplace (Misganu and
Zewdie, 2018).
 The issues and problems are also solved when there are aspects as to how effectively the
management is concerned and is able to provide the solutions with better understanding
and knowledge.
 Workforce diversity also helps in improving company’s reputation and makes it easier to
attract the top talent at large scale.
These are the major advantages which are concerned and are providing the scales of how the
workforce diversity is creating value and is analysing the aspects of how effectively and in
appropriate manner there are major concerns of being into the diverse culture at large scale. This
is the major trend which is being undertaken and is initiated for the perspective of how the
management and the employees are provided diverse workplace in an appropriate manner
(Bernard, Anandan and RaviKumar, 2019). The company and the management helps in
understanding the major concerns of how there are aspects of growth and development which are
being concerned at large scale.
Workforce diversity is also politically correct and this helps in addressing that there are
aspects of how effectively and in appropriate manner there are major concerns of adopting and
following the diverse culture in an appropriate manner. Workforce diversity also addresses the
engagement of the employees which is seen in the growth and development at large scale. It is
mentioned as the major trend which helps in rectifying the aspects of how the workplace is
growing and is concerning the important measures of providing diverse cultures and is
promoting the scale of effectively providing the employees all measures and diverse work
culture at large scale. The workplace is also creating value of how there are positive backgrounds
from which the people are coming and this helps in analysing the major concerns of productivity

and performance of employees within the organization. Therefore, workforce diversity is an
important part of concern for the management and the organization as it helps in eradicating the
issues and problems which the employees might be facing. Due to diversity at the workplace,
there is improvement in the performance of employees working. This is how the workplace
diversity is addressed at large scale.
Workforce diversity is defined as how effectively and in appropriate manner there are
aspects of working in an effective and efficient manner while working in the organization.
Employees working in the organization are able to identify the needs and characteristics which
are helping to diversify the culture and adopt the changes in an appropriate manner (Seliverstova
and Pierog, 2021). The varying cultures helps in growing the performance at large scale which
are employees are involved into and this helps in understanding the aspects of how effectively
and in appropriate manner there are changes and modification which can be adopted in the
culture while working in the organization. It is very helpful that there are certain range of
characteristics which are helping to analyse and identify the aspect of how the workforce
diversity is being created at large scale.
Valuing the differences of others is what brings a successful and thriving workplace and a
fair work culture at large scale. There are aspects as to how effectively and in appropriate
manner there are concerns which are related to having the prospects of identifying the needs and
requirements of the workplace at large scale. There are measures as to how the concerns of
workforce diversity is an important term which helps in identifying the aspects of growth and
development over all in the workplace (Mehta, 2020). There are many diverse backgrounds from
where the individuals are thriving in the organization and this helps in analysing the major
concerns of how effectively and in appropriate manner different cultures are being accepted
along with the roles and responsibilities which they are delivering. Workforce diversity also
helps in maintaining the aspects as to how effectively there are major concerns which are related
to increasing and helping the organizations work with the diverse workforce. Diversity also helps
in increasing the reputation of the individuals such that the major concerns of working in the
organization has also generated and helped in creating the ideas which are adaptable and are
enabling the major concerns of how effectively the employees are changing their behaviours
while working in the organization.

There is also providence of customer services which enables and creates value as to how
effectively and in proper manner, the diversity with the concerns are being analysed and
addressed at large scale. There is also professional development when there is workforce
diversity accepted and this helps in creating value at large scale. Professional development is
also being considered when there are aspect of growth and development through which various
concerns are being analysed and this helps in providing the organization growth and
development (Tamunomiebi and John-Eke, 2020). It is very important to celebrate the
differences which enables the aspects of recognizing and creating value in the external
environment also. Workplace diversity also helps in improving the representation and this
addresses the aspects of how effectively there are major growth potential aspects at large scale.
There are certain strategies in this trend which is followed and this helps in analysing that
why workforce diversity is important and how it is helping the workforce to analyse and
critically evaluate the aspect of concern which are helping in the fulfilment of the objectives and
goals being framed by the organization. There are major concerns as to how effectively the
organization is concerning the aspects of accepting the diverse backgrounds in an appropriate
manner and this helps in accepting the different cultures and backgrounds from where the
individuals and employees are coming from (Tamunomiebi and John-Eke, 2020). Workforce
diversity is also enhancing and initiating positive steps towards recruiting the individuals at large
scale. This is helping the organization to create value and of recruiting and selecting the
individuals and keeping them engaging and intact with the following of all rules and regulations
which are framed for them in an appropriate manner. Diversifying the job description is also
managed and handled when there is acceptance of workforce diversity at large scale. Also, there
are culturally inclusive leaders which are initiating and planning the major concerns of how
effectively and in appropriate manner there are aspects of workforce diversification being created
at large scale. Diversity in the workplace adopts changes which helps in analysing concerns of
growth and development which are also observed in the performance of the individuals.
Therefore, workforce diversity helps in providing the concerns of how effectively and in
appropriate manner the individuals are inclined for their roles and responsibilities to be identified
and this also enables the major patterns and concerns of creating value in an appropriate manner.
Workforce diversity also accomplished work with the signified structure which is being followed
and this helps in addressing and concerning value for the organization. Workforce diversity is the

current trend which the organization is following and this helps in creating value of how
effectively and in appropriate manner different concerns are being addressed which are helpful in
analysing the aspects of growth and development at large scale (Mehta, 2020). Employees are
also engaged and contributes effectively which helps in acknowledging the major concerns in
appropriate manner. Therefore, Workforce diversity is also helping to achieve better employee
performance at large scale in appropriate and significant manner at large.
Self – reflective summary
This new trend might affect my chosen career and I am ready to meet this challenge. My
chosen career is in management. The trend which is workforce diversity might affect my career
as there are different perspectives of individuals which is affecting the society and this helps in
addressing that how my career is being affected with the different perceptions and individuals.
There are certain barriers which are related to socio economic status which is affecting my career
as I am perceiving management for my future career (Greenhaus, Callanan and Godshalk, 2018).
I have fear that there may be discriminations with me at the workplace. Coming from the career
which is management and building my future in the management field, I will be able to create
value and address the aspects such as how effectively and in appropriate manner there are
changes and modifications which are undertaken as workforce diversity trend is being initiated
within the organizations. This new trend which is workforce diversity is affecting my chosen
career as it is signifying the major concerns of how I have to plan my future and career so that
there is easy acceptance of my career choice and will be able to analyse the different perspectives
which are adopted at the workplace or within organizations.
I will be able to analyse and identify the aspects as to how the workforce diverse culture is
helping me in my career for future so that when I get a job I will be able to identify my role and
responsibility at the workplace. This will be challenging for me, as I might be facing the issues
of acceptance and respect (Misganu and Zewdie, 2018). This will help me in knowing that how
effectively I will have to present myself in such strong position related to management field such
that I am able to analyse and create value at the workplace to where I will be working. Language
and communication can be the biggest challenge for me as there are diverse backgrounds at the
workplace.

The self-reflective model which can be used here is Gibb’s Reflective Model. Gibb’s
Model is defined as the framework for examining experiences which helps in covering the six
stages described as –
Description of the situation is that it helps in conveying the message that Workforce Diversity is
the major trend which is affecting the career and bringing major challenges which are being
faced by me. This is what the situation is which I am facing (Adeani, Febriani and Syafryadin,
2020).
Feelings and thoughts about the experience is how I am feeling towards the new trend which is
being introduced and is demonstrated as Workforce Diversity which may be affecting my career
and through that I might be facing some challenges.
Evaluation is based on what I have experienced as both good and bad. I am evaluating the basis
as to how effectively I am able to analyse and identify certain aspects due to which Workforce
Diversity is the major trend which is currently working.
Analysis is done so that there is proper sense of the situation as to what are the major steps
which are to be taken.
Conclusion is about that I have learned many things which could have done in different manner
and this could help me in analysing the aspects of how effectively the workforce diversity is
concerned and is affecting my future career. I could have done many things such as learning to
communicate and addresses the aspects of working effectively in the organization (Joyce and
Jackson, 2021).
Action Plan is framed which will help me in understanding that certain things could have done
in a different manner as to how there are changes which are observed and are compared to my
career and future establishments. The general changes are that I might be able to analyse my
roles and responsibilities so that when I work in the diverse workplace culture I would be able to
gain maximum and learn many new things by rectifying my older working standards.
Therefore, with the help of this model I was able to identify what was the situation in an
appropriate manner (Rinzy, 2020).
There is higher impact on organizations due to major concern which is workforce
diversity and this helps in addressing the major concern as to how effectively workforce diversity
is being analysed. It understands that employing the people who hold multiple perspectives
increases the need to mitigate identity groups that are different also problem solving in teams and

enhancing the creativity is also understood at large scale. There is larger impact on the
organizations and this helps in understanding and addressing the aspects of how effectively there
are major concerns in an appropriate manner.
This is explained with the help of PEST Analysis –
Political – The political factor helps in understanding the role of government in shaping
business. This is the factor which includes changes in trade restrictions and tariffs, tax policies
etc (LEYVA, HECHAVARRIA and et.al., 2018).
Economic – The economic conditions are also the major concern which are operating and
affecting the organizations at large scale. There are certain elements which are included in the
inflation rates, interest rates, gross domestic product, rates of unemployment etc.
Social – The organization may face some of the social factors which impacts the working of
organization at large scale. It reflects the social segment of the general environment. There are
certain demographics such as age, population size etc (VÁZQUEZ, HERNÁNDEZ and et.al.,
2018).
Technological – There are improvements in the products and services which are considered and
are placed at high scale. This helps in keeping the scale of having the major concern such as new
product development, having technological innovation at large scale.

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