New Venture Presentation

Running head: NEW VENTURE PRESENTATION
NEW VENTURE PRESENTATION
Name of the Student
Name of the University
Author Note

1NEW VENTURE PRESENTATION

2NEW VENTURE PRESENTATION
The business environment is quite competitive in nature and with respect to this, it
becomes considerably important for the business to ensure that they are being able to present an
idea such that the business finds success in the competitive market and that the company can
easily gain a larger market share with respect to the same. In this context, it can be mentioned
that, the main aim of the given presentation is to ensure that an idea of a new venture will be
discussed along with the utility of the venture (Warschun et al. 2012). This shall then be
followed by the discussion on the resources required for the successful implementation of the
venture. This shall then be followed by the viability of the venture and the business canvas
model. In addition to this, the different barriers which might be faced by the venture along with
the discussion on the different skills which will be required to manage the different barriers shall
also be discussed. Additionally, the success of the particular venture shall also be predicted using
credible sources.

3NEW VENTURE PRESENTATION
The given venture is a grocery retail business which will be present on an online
platform. Although the concept of the supermarkets can be stated to be a common business
concept in the country of Malaysia, there has been a considerable increase in the expatriate
population of the country and this is the reason, why the given idea has been presented to meet
their own needs. The expatriates have hectic work schedules and this is the reason why they do
not get enough time to do the daily shopping and other such duties (Laudon and Laudon 2013).
Hence, this grocery mobile application has been designed in order to solve the particular issue
and provide these expatriates residing outside their own city and country to get an opportunity
and gain a onetime solution for their problems related to grocery shopping. The idea will be that
an online application will be available both on Android as well as iOS platforms whereby the
users will be able to avail the benefit. The particular application will be available to the users all-
round the day and using this application the different users will be successfully able to order their
grocery at the convenience of their home.

4NEW VENTURE PRESENTATION
The application will be available in all the cities of the country and the customers will
also be provided with an option of smart buy whereby they will be given suggestions on the
items which they were able to shop for the last time and would considerably reduce the shopping
time. In this manner, the expatriates in their busy schedule will be able to take out time for
indulging in other activities as well and will be successfully able ensure that all their shopping
needs will be fulfilled at large (Keller and Kotler 2016). Hence, the primary aim of the
business could be stated to be that it intends to solve the different grocery issues of the different
consumers and aims to provide them a timely delivery of the best quality goods at the best prices.
By using an application, the customers will be easily be able to make the timely purchase and in
addition to this, they can access the application from the web browsers as well. The name of the
application will be set as Shop Easy.

5NEW VENTURE PRESENTATION
The primary objectives of the chosen business have been stated as follows:
 To serve the different consumers 24/7.
 To build a business empire with considerable number of contacts.
 To provide value for money for the different consumers as present.
 To ensure that the geographical regions which are covered are profitable in nature.
 To earn a considerable amount of revenue for the overall purpose of the business
The key strengths of the particular business opportunity can be stated to be as follows:
The company will be offering a wide range of products to the different consumers. In addition to
this, the company expects to range around 18000 products in order to ensure that the customers
can avail all the goods which they aim to attain and all their needs can be fulfilled easily ( Bratton
and Gold 2017).

6NEW VENTURE PRESENTATION
Discounts- As the business operates on low operational costs, the company intends to offer a
large number of discounts to the different consumers in order to attract them to the usage of the
given application. With the help of the given strategy, Shop Easy will also be able to engage in a
considerable relationship with its partners.
Target market- Shop Easy has been successfully in targeting the right target market for itself.
They have targeted the different expatriates who work in the country and do not get adequate
time to purchase the goods at the right quality and at the right price. Hence, these expatriates can
successfully make use of the application and ensure long term success with respect to the same.
Convenience- The application has also been able to successfully provide convenience to the
different customers as present and allow them to shop from the convenience of their homes.

7NEW VENTURE PRESENTATION
Problem statement identified
The grocery business can be stated to be highly competitive in nature. There exists a
presence of various global brands like Walmart, Tesco, Woolworths and other similar business
enterprises who tend to offer a large range of products to the different customers at a good price.
However, this is just one side of the picture and there are several other domains, where the
businesses are not being able to serve the different customers in a manner such that the they are
being able to get satisfied and the target market of the expatriates have been facing considerable
problems in purchasing their goods (Pozzi 2012). Hence in this aspect, The Shop Easy
application aims to provide considerable facilities to the different customers as present and seeks
to ensure that along with the fast paced business environment, they are also being able to
successfully engage in a long term relationship with one another and that they are being able to
provide them with easy delivery facilities.