New Venture Presentation

The business environment is quite competitive in nature and with respect to this, it becomes considerably important for the business to ensure that they are being able to present an idea of a new venture such that the business finds success in the competitive market and that the company can easily gain a larger market share with respect to the same.

Running head: NEW VENTURE PRESENTATION
NEW VENTURE PRESENTATION
Name of the Student
Name of the University
Author Note

1NEW VENTURE PRESENTATION

2NEW VENTURE PRESENTATION
The business environment is quite competitive in nature and with respect to this, it
becomes considerably important for the business to ensure that they are being able to present an
idea such that the business finds success in the competitive market and that the company can
easily gain a larger market share with respect to the same. In this context, it can be mentioned
that, the main aim of the given presentation is to ensure that an idea of a new venture will be
discussed along with the utility of the venture (Warschun et al. 2012). This shall then be
followed by the discussion on the resources required for the successful implementation of the
venture. This shall then be followed by the viability of the venture and the business canvas
model. In addition to this, the different barriers which might be faced by the venture along with
the discussion on the different skills which will be required to manage the different barriers shall
also be discussed. Additionally, the success of the particular venture shall also be predicted using
credible sources.

3NEW VENTURE PRESENTATION
The given venture is a grocery retail business which will be present on an online
platform. Although the concept of the supermarkets can be stated to be a common business
concept in the country of Malaysia, there has been a considerable increase in the expatriate
population of the country and this is the reason, why the given idea has been presented to meet
their own needs. The expatriates have hectic work schedules and this is the reason why they do
not get enough time to do the daily shopping and other such duties (Laudon and Laudon 2013).
Hence, this grocery mobile application has been designed in order to solve the particular issue
and provide these expatriates residing outside their own city and country to get an opportunity
and gain a onetime solution for their problems related to grocery shopping. The idea will be that
an online application will be available both on Android as well as iOS platforms whereby the
users will be able to avail the benefit. The particular application will be available to the users all-
round the day and using this application the different users will be successfully able to order their
grocery at the convenience of their home.

4NEW VENTURE PRESENTATION
The application will be available in all the cities of the country and the customers will
also be provided with an option of smart buy whereby they will be given suggestions on the
items which they were able to shop for the last time and would considerably reduce the shopping
time. In this manner, the expatriates in their busy schedule will be able to take out time for
indulging in other activities as well and will be successfully able ensure that all their shopping
needs will be fulfilled at large (Keller and Kotler 2016). Hence, the primary aim of the
business could be stated to be that it intends to solve the different grocery issues of the different
consumers and aims to provide them a timely delivery of the best quality goods at the best prices.
By using an application, the customers will be easily be able to make the timely purchase and in
addition to this, they can access the application from the web browsers as well. The name of the
application will be set as Shop Easy.

5NEW VENTURE PRESENTATION
The primary objectives of the chosen business have been stated as follows:
 To serve the different consumers 24/7.
 To build a business empire with considerable number of contacts.
 To provide value for money for the different consumers as present.
 To ensure that the geographical regions which are covered are profitable in nature.
 To earn a considerable amount of revenue for the overall purpose of the business
The key strengths of the particular business opportunity can be stated to be as follows:
The company will be offering a wide range of products to the different consumers. In addition to
this, the company expects to range around 18000 products in order to ensure that the customers
can avail all the goods which they aim to attain and all their needs can be fulfilled easily (Bratton
and Gold 2017).

6NEW VENTURE PRESENTATION
Discounts- As the business operates on low operational costs, the company intends to offer a
large number of discounts to the different consumers in order to attract them to the usage of the
given application. With the help of the given strategy, Shop Easy will also be able to engage in a
considerable relationship with its partners.
Target market- Shop Easy has been successfully in targeting the right target market for itself.
They have targeted the different expatriates who work in the country and do not get adequate
time to purchase the goods at the right quality and at the right price. Hence, these expatriates can
successfully make use of the application and ensure long term success with respect to the same.
Convenience- The application has also been able to successfully provide convenience to the
different customers as present and allow them to shop from the convenience of their homes.

7NEW VENTURE PRESENTATION
Problem statement identified
The grocery business can be stated to be highly competitive in nature. There exists a
presence of various global brands like Walmart, Tesco, Woolworths and other similar business
enterprises who tend to offer a large range of products to the different customers at a good price.
However, this is just one side of the picture and there are several other domains, where the
businesses are not being able to serve the different customers in a manner such that the they are
being able to get satisfied and the target market of the expatriates have been facing considerable
problems in purchasing their goods (Pozzi 2012). Hence in this aspect, The Shop Easy
application aims to provide considerable facilities to the different customers as present and seeks
to ensure that along with the fast paced business environment, they are also being able to
successfully engage in a long term relationship with one another and that they are being able to
provide them with easy delivery facilities.

8NEW VENTURE PRESENTATION
Resources tend to form the key aspect of any business and without the right type of
resources, any business will not be able to find considerable success in the long run. Hence, with
respect to this, it can be mentioned that in the same manner, even Shop Easy will be requiring a
large number of resources which shall ensure that the firm is being able to find considerable
success in the future. The different resources as required by the business can be given as follows:
1. Operational resources: The operational resources can be defined as those resources which
are generally required for the daily functioning of the business and in order to ensure that
the right goods will be provided to the right consumers at the right price (Bratton and Gold
2017). This may be the office resources which will be required and in addition to this, the
different delivery resources may also be required in order to ensure that the right products
may be delivered to the right customer.

9NEW VENTURE PRESENTATION
2. Human resources: The human resources can be defined as the general employees which
may be required for the overall purpose of the business. These employees help in the
effective functioning of the particular business and may be able to ensure that the overall
operations of the business may be held out successfully. The different human resources
required for the business, can be stated to be as follows:
Office staff
Grocery Inventory specialist
Delivery subordinates
Technical staff
The manager at the head office
Supervisors at the warehouse (Shi and Zhang 2014).
3. Marketing resources
Marketing forms an essential part of the business and in lieu of the same, the Shop Easy
business would be required to get the following resources:
Funds
Marketing channels
Marketing specialists
Content and knowledge
4. Financial resources

10NEW VENTURE PRESENTATION
The financial resources also tend to form an integral part of the organization and in lieu
of this, the business would be required to ensure that they have adequate funds with themselves
which will then assist them to engage in large scale operations with respect to the same.

11NEW VENTURE PRESENTATION
The various Start-up Costs are as follows:
 Legal fees
 Inventory and transportation costs
 Warehousing costs
 Rent
 Staff expenses
 Web applications set up costs
Assumptions:
The business startup costs have been made on the assumption that there are various similar ideas
in other countries and the costs have been calculated in that manner. The data has been gathered
from different business trends and other sources like magazine journals and others.
Sources of Capital
Owners' Investment (name & % ownership)
Your name & % ownership 100000000

12NEW VENTURE PRESENTATION
%
Other Investor
Other Investor -
Other Investor -
Total Investment
$
1,000,000
Bank Loans
Bank 1
$
500,000
Bank 2 -
Bank 3 -
Bank 4 -
Total Bank Loans
$
500,000
Other Loans
Source 1
$
500,000
Source 2 -
Total Other Loans
$
500,000
Startup Expenses
Buildings / Real Estate
Purchase
$
25,000
Construction 10,000
Remodeling 10,000
Other -
Total Buildings and R / E
$
45,000
Leasehold Improvements
Item 1
$
30,000
Item 2

13NEW VENTURE PRESENTATION
-
Item 3 -
Item 4 -
Total L / H Improvements
$
30,000
Capital Equipment List
Furniture
$
15,000
Equipment 1,000
Fixtures 25,000
Machinery 30,000
Other 12,000
Total Capital Equipment
$
83,000
Location and Admin Expenses
Rental
$
15,000
Utility Deposits 20,000
Legal and Accounting Fees 3,000
Prepaid Insurance
Pre-opening Salaries 10,000
Other 150,000
Total Location and Admin Expenses
$
198,000
Opening Inventory
Category 1
$
20,000
Category 2 20,000
Category 3 10,000
Category 4

14NEW VENTURE PRESENTATION
50,000
Category 5 -
Total Inventory
$
100,000
Advertising and Promotional Expenses
Advertising
$
2,500
Signage 1,200
Printing 2,500
Travel & Entertainment 1,300
Other / Additional categories 5,000
Total Adv and Promo expenses
$
12,500
Payroll and payroll taxes
Expense 1
$
1,200
Expense 2
Total Payroll and payroll taxes
$
1,200
Summary Statement
Sources of Capital
Owners' and Other Investments
$
1,000,000
Bank Loans 500,000
Other Loans 500,000
Total Source of Funds
$
2,000,000
Startup Expenses
Bldgs / Real Estate
$
45,000
Leasehold Improvements 30,000

15NEW VENTURE PRESENTATION
Capital Equipment 83,000
Location / Admin Expenses 198,000
Opening Inventory 100,000
Advertising / Promo Expenses 12,500
Other Expenses 1,200
Total Startup Expenses
$
469,700

16NEW VENTURE PRESENTATION
Fixed
Expenses
Bldgs / Real
Estate
$
45,000
Leasehold
Improvemen
ts 30,000
Capital
Equipment 83,000
Location /
Admin
Expenses 198,000
Opening
Inventory 100,000
Advertising /
Promo
Expenses 12,500
Other
Expenses 1,200
Total Fixed
Expenses
$
469,700
Variable
Expenses
Inventory or
Materials 40%
Direct labor

17NEW VENTURE PRESENTATION
(includes
payroll
taxes)
Other
expenses
Other
expenses
Salaries
(includes
payroll
taxes)
Supplies
Total
Variable
Expenses
40%
Breakeven
Sales level
=
$471,586.3
5 Year 1 Year 2 Year 3 Year 4 Year 5
Net income
(loss)
-
$471,586.3
5
$395,371.1
3
$408,951.8
9
$431,947.1
7 $465,271.87 $510,466.17
Cumulative
income
-
$76,215.22
$332,736.6
7
$764,683.8
4
$1,229,955.7
1
$1,740,421.8
8
Positive
Cash Flow? FALSE TRUE TRUE TRUE TRUE
Undiscounte
d breakeven
year 2 years
Actual break
even period 1.19 years

18NEW VENTURE PRESENTATION
Key Partners
 The suppliers
 Restaurants
 Farmers
 IT Partners
Key Activities
 Establishment of long term relationships with different restaurants and partners
 Ensuring that the right kind of delivery executives are hired (Bratton and Gold 2017)
 Processing of orders
 Maintaining the mobile application and the website
 Processing of the payments being made
Value Proposition
 The valued goods being offered
 The customers can order considerable goods at the convenience of their homes

19NEW VENTURE PRESENTATION
 The offer of home delivery
 Free goods
 Reduced conveyance expenses
Customer Relationships
 The application will be managing the long term relationships with the help of:
 Continuous feedback
 Social media
 Customer support and related hotlines available
Customer Segments
 The targeted customer segment of the company can be stated to be the follows:
 Expatriates who do not possess much knowledge about the different products which are
to be offered
 Busy professional people
 Housewife’s, students, office goers

20NEW VENTURE PRESENTATION
Key Resources
 Technology used for application management (Carayannis, Sindakis & Walter, 2015).
 Products of the stores they have partnered with and restaurants
 The delivery staff
Channels
 Android and iOS mobile applications
 Website of the firm
Cost Structure
 Office expenses incurred
 Expenses of the Delivery staff
 Technological website maintenance and app maintenance
Revenue Streams
 Commission charged from retailers and restaurants who tend to sell their goods through
the applications
 Urgent delivery fees for the customers
 Subscription fees for the customers
 Income from Advertisers

21NEW VENTURE PRESENTATION
Entrepreneurship is not an easy task and any business which exists in the dynamic
business environment would be required to ensure that it is able to engage itself successful risk
taking and that they are easily able to combine a particular set of skills which would then assist
them in ensuring that the business is successfully able to gain success. However, no business is
complete without a set of considerable challenges and the different challenges which may be
faced by the business can be stated to be as follows:
Human resource: The right kind of human resource is very difficult to achieve and with respect
to this it can be mentioned that, it may come as a challenge to find the right kind of employees
for the business (Brigham and Ehrhardt 2013). In addition to this, the recruitment and selection
procedure might become very cumbersome. Moreover, as it is a new venture, many companies
may find it quite difficult to hire good employees and thus, this may form a barrier in front of the
firm.

22NEW VENTURE PRESENTATION
Funding: Gaining the adequate funds for the business cannot be described as an easy task and
the different investors are very often not willing to invest in the business because of the risk
associated. However, the business needs an adequate number of resources to function and the
accumulation of these resources may turn out to be very inconvenient if the adequate amount of
funds are not gathered. Hence, with respect to the same, it can be mentioned that, if the firm does
not gain considerable funds then, they may find it difficult to continue.

23NEW VENTURE PRESENTATION
Government regulation: The government regulations as present in the Malaysian country can
be stated to be quite strict in nature and in lieu of this, it can be mentioned that, the business
needs to ensure that the regulations and legislations are such that it does not face any barrier.
Operational barriers: There may take place several operational barriers as well. This may be
the fact that the products which the consumer may require may not be available with the
application and in addition to this, the business may not be easily able to deliver the right product
at the right time due to some glitch (Mullins, Walker and Boyd Jr 2013). Hence, with respect to
this, it can be mentioned that the business may face a large number of operational barriers which
will restrict the business from gaining long term success.
Competition from the competitors: Another barrier which the business may face is the
competition from the different competitors. In lieu of this, it can be mentioned that the
competition, which a company tends to face from its competitors can also be stated to be a large
barrier which needs to be overcome by the firm (Cascio 2018). The competitors as present in

24NEW VENTURE PRESENTATION
Malaysia may also provide a large number of discounts which may then limit the overall
operations of the business.
Cooperation from the different stakeholders: In addition to this, the business may also face
considerable issues from the different stakeholders as present which may then lead to various
problems in the overall functioning of the business at large.

25NEW VENTURE PRESENTATION
Although the number of challenges being faced by the business may be considered to be
very large in number, the different leadership and entrepreneurial skills may be applied by the
business in order to overcome these barriers. These skills can be stated to be as follows:
Time management: The owner of the business will be required to have adequate time
management skills. Through these skills, the individual will be able to ensure that he is
successfully able to manage all the resources as present and in addition to this, the leader will
also be able to ensure that adequate attention is given to all the integral parts of the business and
in a similar manner, all the critical aspects of the business are taken care of (Chelladurai and
Kerwin 2017).
Communication: The communication skills can also be described as adequate skills which are
required by any business leader in order to ensure that the owner is successfully able to manage
the different employees who are working with them and in addition to this, they are also able to
maintain cordial relations with the other external stakeholders as present.

26NEW VENTURE PRESENTATION
Innovation and creativity: The innovation and creativity skills also forms an integral skills of
the firm. This is because the business environment is very dynamic in nature and with respect to
this, it is very crucial for the different owners of the business to ensure that they are successfully
being able to come up with new ideas and technologies which will assist their business and
ensure long term success (Hutt and Speh 2012).
Delegation and empowerment: Moreover, the owner of the business will also be required to
possess adequate delegation and empowerment skills so that along with their own input, they are
also able to provide assistance to the different employees and in addition to this, they are also
successfully able to ensure that the different individuals as present are able to gain long term
success from the firm (Higgins 2013).
Self-reliance: Moreover, it will be greatly beneficial if the business is self-reliant. Once the
owner of the business is able to possess adequate skills, then the owner will be able to ensure that
he is successfully able to manage the different aspects of the business on his own.

27NEW VENTURE PRESENTATION
Resilience: The owner of the business must also have skills of resilience with respect to the fact
that a particular business is required to engage into various dealings which may often face a
sense of disagreement and hence, the owner of the business does not need to be affected by the
particular disagreement but instead reflect resilience and ensure success for the same.

28NEW VENTURE PRESENTATION
Hence, from the given presentation, it can be learnt that beginning a new venture is not an
easy task and any business which requires success would be required to look out for adequate
opportunities and take considerable risks which would then allow the business to become
successful in the long run. The presentation was based on a new business venture idea of an
online Grocery application which would allow the different users to purchase their daily
requirements from the application itself. The main target markets for the particular application
can be stated to be the expatriates who find it difficult to shop for themselves in a new country
and get the best quantity at the best price for themselves. The presentation examined the
breakeven point for the business and also presented a business canvas model for the same. In
addition to this, the different resource requirements along with the barriers being faced by the
business have also been provided. This is then followed by the different crucial skills which a
business needs to possess in order to gain success in the long run.

29NEW VENTURE PRESENTATION
References and Bibliography
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Bresler, M., and Lubbe, I. ,2014. Marketing management.
Brigham, E. F., and Ehrhardt, M. C. ,2013. Financial management: Theory and practice.
Cengage Learning.
Brooks, R. ,2015. Financial management: core concepts. Pearson.
Cascio, W.,2018. Managing human resources. McGraw-Hill Education.
Chelladurai, P., and Kerwin, S. ,2017. Human resource management in sport and recreation.
Human Kinetics.
Gatewood, R., Feild, H.S. and Barrick, M., 2015. Human resource selection. Nelson Education.
Higgins, R.C., 2013. Analysis for financial management. McGraw-Hill/Irwin.
Hutt, M.D. and Speh, T.W., 2012. Business marketing management: B2B. Cengage Learning.
Jiang, L., Yang, Z. and Jun, M., 2013. Measuring consumer perceptions of online shopping
convenience. Journal of Service Management, 24(2), pp.191-214.

30NEW VENTURE PRESENTATION
Jindrichovska, I. ,2013. Financial management in SMEs. European Research Studies, 16(4), 79
Keller, K. L., and Kotler, P. ,2016. Marketing management. Pearson.
Kotler, P., 2013. Marketing Management, millenium edition: Custom Edition for University of
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grocery. Retrieved July, 3, p.2013.

31NEW VENTURE PRESENTATION