New Zealand Life Cycle Thinking The Quadruple Bottom Line Approach Leadership and Management Countdown, New Zealand Life Cycle Thinking

Leadership and
Management
Countdown, New Zealand

Life Cycle Thinking
 Life cycle thinking is facilitated to conduct a life cycle analysis of a product or service making
 It encourages the businesses to select the most sustainable option for any of their business
divisions
 This will benefit the worldwide organizations engaged in sustainable practice in terms of
increased reputational and economic benefits (Onat et al., 2017)

The Quadruple Bottom Line
Approach
 The quadruple bottom line
approach gives an addition
of ‘Purpose’ to the triple
bottom line (TBL) approach
 The quadruple bottom line
approach brings the
attention to purpose
towards customers,
employees, suppliers and
community
(Pizzirani et al., 2018)

Life Cycle Thinking in context to
‘Countdown’
 Countdown is now a par of
‘Sustainability
Accelerator Program’
(Inside Retail, 2019)
 Countdown is focused on
reducing the company’s
plastic pollution impact
(Inside Retail, 2019)
 Countdown pledged to attain
100 percent recyclable,
reusable or compostable
packaging specifically in its
own brands (Inside Retail,
2019)

The Quadruple Bottom Line
Approach in context to ‘Countdown’
 Countdown in its latest Corporate Responsibility Report signaled an ambitious
sustainability focus for 2020 (Countdown, 2019)
 This report has 20 new commitments in regards to sustainable practices
(Countdown, 2019)
 However, the ambitious plan does not include the ‘Purpose’, which with the triple
bottom line approach makes up the quadruple bottom line approach (Countdown,
2019)

References
 Countdown. (2019). Countdown sets 20 ambitious new sustainability targets -
Countdown. Retrieved from https://www.countdown.co.nz/news-and-media-
releases/2017/november/countdown-sets-20-ambitious-new-sustainability-
targets
 Inside Retail. (2019). Countdown supports sustainability accelerator program -
Inside Retail. Retrieved from https://insideretail.co.nz/2018/08/08/countdown-
supports-sustainability-accelerator-program/
 Onat, N., Kucukvar, M., Halog, A., & Cloutier, S. (2017). Systems thinking for life
cycle sustainability assessment: A review of recent developments, applications,
and future perspectives. Sustainability, 9(5), 706.
 Pizzirani, S., McLaren, S. J., Forster, M. E., Pohatu, P., Porou, T. T. W., &
Warmenhoven, T. A. (2018). The distinctive recognition of culture within LCSA:
realising the quadruple bottom line. The International Journal of Life Cycle
Assessment, 23(3), 663-682.