Challenges Faced by New Zealand Post Office

This article discusses the challenges faced by the New Zealand Post Office in the modern era. It explores the impact of technology, infrastructure, human resources, and dynamic business environment on the post office. It also compares the challenges faced by the post office with its competitors. Additionally, it highlights the growing financial services and their impact on the post office. Overall, the article provides insights into the changing landscape of postal services in New Zealand.

Running head: NEW ZEALAND POST ASSIGNMENT 1 1
NEW ZEALAND POST ASSIGNMENT 1
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Institute of affiliation
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Introduction
The post office in New Zealand dates as early as the 1840s where the ships used to deliver
messages in and out of the land. However, the control was sized by the British colonialist when
it made New Zealand a colony. In 1856, the local services were handled by the provincial
council while the colonial leaders maintained the overland services. After a short time, other
than mails, boxes and other parcels were introduced. Later the money order and post saving
bank were also opened. Several post offices were opened in the land as the discovery of gold
made the land open to traders (Armentrout & Armentrout, 2009).
As per the report released in the year 2018, there was an improvement by $ 17 million compared
to the previous year. The revenue from the operation were approximately $ 890 million which
were lower than the previous year while the expenditures reduced by 9% to $ 887 million. About
$ 4 millions were retained as the profit which was the increase and improvement of 4 12 million.
In the year 2013, it accounted for 63% of the countries GDP. The cooperation offers jobs to
about 63% of all the inhabitant in the land. The post is run by the government; however, the are
shares that belong to the kiwi company and the crown as well (Bukowski, 2014).
The reason for analysis is because of the way modern technology has offered alternative methods
of communication through emails and social medial and easier and faster methods to transfer
money between individuals even at the international level. Despite this, the post has continued to
thrive.
Analysis
a) Technology
One of the sources of income for the post was the mails that they delivered to various places
throughout New Zealand. Other than charging for delivering the mail, the box owners had to pay
a specific amount of money every year. Telegrams and telephones were and are still run by the
post office. However, today things have changed a lot because of the internet and technological
breakthrough. Technology has improved in a way no one could have predicted in the past 50
years especially because of computers. Today mails have been replaced by social media,
messages in the phones and the emails that are readily available to everyone who has a smart
phone or computer with access to the internet (Colby , 2017).

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b) Infrastructure
Today, roads, rail ways, and airports have been made effective because of the improved
infrastructure and safety. Other than vehicles that are used to deliver mails and parcel, electric
trains, and aircraft can be used as well. Trains are the best especially when a lot of bulk goods
have to be conveyed to a certain place. Airplanes have made it easy to post a letter to whichever
country that one desires to within a few days (Donner, 2017).
c) Human resource
Now and then new policies are implemented about the minimum wages. This does not only
increase the cost of operation for the post but also reduces the profit margin. Bearing in mind that
technology is phasing some of the services that are offered by the post office, laying off some
workers have made employees insecure where they start looking for other places since they do
not know when they will loose their jobs. Though there are enough employees in the country that
is skilled enough the future of this industry remains shaky.
d) Dynamic business environment
Though mail delivery may become obsolete soon, one of the major competitors for the New
Zealand post is the DHL. It is a company that has built its reputation on delivering mails and
other parcels across the world at a lower price. DHL has presented itself as an alternative that
people in New Zealand can consider at their convenient (Great Britain, 2009). DHL holds 30%
of the total market share in the land. This due to globalization and opening the country to
international firms. Drones are making things even worse since parcels are now transferred by
use of unhackable drones to the doorsteps of customers. Drones are not only faster but secure
since the customer makes the payment as soon as he or she receives the parcel.
e) Supply chain management
Because of improved communication, the delivery vehicle, the post office, and the customer are
able to maintain a good flow of information. In the early 90s, one had to rush to a phone booth to
contact customer care. However, through chatting platform, the customer is even allowed to rate
the services of the corporation in real time along with the delivery services.

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Challenges at New Zealand post
A good case study is the emergence of mobile banking and international firms in the New
Zealand market (Great Britain, 2009).
a) Market dynamics
Changes in the market require the country to open up for international companies to venture into
the nation. This has made alternatives available for the people where the profits reduce when
customers their allegiance. DHL is a prominent competitor along with other international banks
that offer banking services.
b) Supply chain
The post office is able to know the customers' response to their services and where adjustments
are needed are made so that the customers are retained. Services offered by the post offices are
advertised on Facebook and other platforms that customers can access at their convenience. This
flow information does not only create new customers but also helps maintain the older ones
(Great Britain & Great Britain, 2010).
c) Technology
In many fields, technology has service for the good of the corporation. However, in New
Zealand, things are different altogether. Mailing used to bring significant revenue to the post.
However, social media and emails have made communications faster and cheaper making mails
almost obsolete. Although advertisement and product promotion has been made cheaper and can
reach several audiences at the same time, some of the services at the post office are offered in
other places at the same or cheaper prices.
d) Infrastructure
Fast internet connection is ensuring communications and transactions to be done through the
internet. People are buying and paying for goods through the internet whereas in early days
buying and selling was conducted through the post office. Parcels can be conveyed through the
use of drones that operated using internet connection through mobile phones

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Comparing challenges
a) Technology
Emails are more effective since both parties retain a copy of the messages so long as they retain
their email accounts. Mails, on the other hand, could be lost on the way and they took days,
weeks and even months before one could get a reply. Emails on one hand replies are as fast as
the internet connection in a region. Chatting is even possible through emails. Mailboxes are
retained by very few institutions and may soon be phased out in the long run in preference to
emails and other communication platforms (Great Britain & Great Britain. , 2011). However,
parcels delivery remains unchallenged since there have not been another effective and secure
means of delivering them as the post office has done.
b) Growing financial services
Mobile money and mobile banking have reduced the number of customers who use a money
order and post office banking services. One does not have to go to the post office to buy a money
order or write a check to another person at a distance. He one need to do today is just transfer the
money through the mobile phone since banks are accessible through the mobile application.
Conclusion
Growing financial services is one major problem that the industry is facing. Back in the early
days, few banks were known to operate internally, and one of them was from the post office
where there was a network of post office throughout the world. Today there are countless banks
operate internationally, and one can transfer funds comfortably to other people wherever they are
as long as there is a branch there. Other than banks, other financial services such as PayPal and
western union have emerged that have made money transfer unbelievably easier for everyone
(The future of the Universal Postal Service , 2009). Because of mobile banking, people do not
even get out of the house to transfer money from one account to another, they only need their
phones or access to computers. Atm services made available by other banks are not available in
the post making the post bank less appealing to the people are the more. Technology is another
challenge that the industry is facing because every day, the innovation, especially of
communication sectors, are making the services offered by post office obsolete (Great Britain &
Great Britain, 2012).

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Human resource is a major challenge faced by the New Zealand post office. Every time
technology phases out the services of the post office, someone losses a job. Having insecure
employees causes them to underperform since they do not know when they will lose their job.
Open the country to international companies have made DHL, the main competitor in delivering
letters, to enter the market reducing the market share that the New Zealand post have. Profits
margin reduce as a result.
Reference
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