Global Strategy of Oasis Horticulture

Strategic Management
6/23/2019
Oasis Horticulture

Strategic Management 1
Executive summary
The purpose of report is to determine as well as apply different strategies of selected business
that is Oasis Horticulture. The company strategy opportunity as well as international strategy has
been determined in the report. Further, the mode of entry for the business in worldwide business
is discussed. The findings show the business has opportunity in New Zealand market where they
can expand business. In order to expand the business company has different international
strategies that can be adopted by company. In the findings, this is clear that Joint venture is
appropriate mode for Oasis horticulture and they should not follow exporting mode of entry. In
the end, it is recommended to Oasis Company to promote the products, expand the corporate and
should maintain competitive advantage within the market.

Strategic Management 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Overview of company..................................................................................................................3
Agribusiness sector (Australian Horticulture).................................................................................4
International opportunities for Oasis Horticulture...........................................................................5
International strategies.....................................................................................................................6
Global strategy.............................................................................................................................6
Multi-domestic strategy...............................................................................................................6
Transnational strategy..................................................................................................................7
Mode of market entry......................................................................................................................7
Most appropriate mode- Joint venture.........................................................................................7
Most inappropriate mode- Exporting...........................................................................................8
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Strategic Management 3
Introduction
In the present competitive world, the strategic management is considered as the formulation as
well as the implementation of the different vital initiative that are taken by upper level
management majorly on behalf of high-level of management. Oasis Horticulture company has
been selected for this assessment which include the detailed analyses of agribusiness sector.
Further, it includes the different opportunities that are present with the company in the
international market. Thus, this will make the company to select the diverse international policies
that are suitable for business. Moreover, the strategic management concepts also makes the
company to consider most inappropriate and appropriate method of entry with the help of which
they can enter into the international market in related to the Oasis Horticulture. In addition, the
report reflects the different future strategic direction as recommendations to Oasis horticulture
agribusiness in the market.
Overview of company
Oasis Horticulture is considered as the highly motivated company that offers Australian
horticulturists and landscapers with quality, advanced products majorly for the healthier, happier
as well as the sustainable future. The company is considered as the largest producers as well as
supplier of the bedding plants majorly in Australia with a assortment of more than 600 varieties
of vegetables, flowers as well as other finest genetics across the world (Oasis Horticulture,
2019). The company offers the wide range of products full-grown from maximum values and
obtained from very optimum local as well as the international plant breeders.