Tourism Management System 04104 8/3/2019 Executive Summary Sustainability in Tourism Industry

Running Head: Tourism Management
New Zealand Tourism Management
Report
System04104
8/3/2019

Tourism Management
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Executive Summary
Sustainability in tourism industry is the need of modern time because people
destroying the natural resources for the growth and development in the tourism sector and
avoid its consequences. Devastation of natural resources is the serious concern for the whole
world because the rapid destruction of natural resource adversely affects our environment and
creates problems for our next generation. In such a tough scenario, the popular Airways
Company of New Zealand has taken some crucial steps towards the sustainable development
in the tourism industry. The company shows its commitment towards the nature and focuses
on sustainable business practices even in the era of tough competition in the aviation
industry.
The literature review shows the various opinions of authors about the role of
sustainable development. However, it has been found that the short-term economic interest of
business organisation adversely affects the sustainable approach of the business organisation.
The business organisation wants to earn more and more profit in short duration and ignore the
sustainability approach in the business. While the government and political party also wants
to create more jobs and employment opportunities for people because of the short political
duration and avoid the environmental and social sustainability goals.
Air New Zealand focuses on increasing its fuel efficiency, waste management,
ecological restoration, carbon reduction, and providing support to the local business
organisations and underdeveloped regions. These initiatives of the company help to attract
more and more visitors towards the New Zealand tourism. However, the company is lacking
somewhere such as it needs to educate people about the protection of natural resources and
environment. The company is also lacking in increasing its fuel efficiency level at the
expected level, and cannot spend too much money on the sustainable development approach.
It is recommended to Air New Zealand to focus on supporting the local underdeveloped
regions for the sustainable development in tourism industry and improve the transportation
and infrastructure facilities in the country. Apart from this, the company must increase its
number of customers so it can increase its profit and can invest more money on sustainability.
The company should also work on waste management and carbon reduction and educate the
people about the role of sustainability in future development of tourism sector.

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