Newcastle United Football Club (FC) Performance Review

This report presents a critical appraisal of Newcastle United FC's advertisement department and showcases how implementation and deployment of BI/DA system using MS Excel is an opportunity to help solve the problems facing the departments. The report focuses on the average rate of increasing customer and average rate of promotion percentage to showcase the effects of advertisement on the customers' satisfaction. Specifically, this paper showcases the great opportunity that advertisement department has in implementation and deployment of a business intelligence dashboard.