Newcastle United Football Club (FC) Performance Review

Running head: NEWCASTLE UNITED FOOTBALL CLUB (FC) PERFORMANCE REVIEW 1
Newcastle United Football Club (FC) performance review
Name
Institutional Affiliation

NEWCASTLE UNITED FOOTBALL CLUB (FC) PERFORMANCE REVIEW 2
NEWCASTLE UNITED FOOTBALL CLUB (FC) PERFORMANCE REVIEW
Executive Summary
The report has shown that Newcastle United FC has the great opportunity to enhance its
advertisement by using the business intelligence dashboard. The dashboard has helped identify
the problem in the advertising using local advertisement and magazine/newspaper which only
generate less customers as opposed to YouTube and Facebook that have greater potential to
increase customers. It is recommended that the Club should focus its advertisement on YouTube
and Facebook.

NEWCASTLE UNITED FOOTBALL CLUB (FC) PERFORMANCE REVIEW 3
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
Theory Linking Problem/Opportunity Statement............................................................................4
Knowledge of Key BI/DA Systems.................................................................................................5
Figure 1: Developed MS Dashboard............................................................................................5
Critical Analysis and Justification of Developed Dashboard..........................................................7
Conclusion and Recommendation...................................................................................................9
References......................................................................................................................................11

NEWCASTLE UNITED FOOTBALL CLUB (FC) PERFORMANCE REVIEW 4
Introduction
The main area of this paper is to undertake performance review of the advertisement
department of the Newcastle United FC using business intelligence and data analytic systems.
This paper presents a critical appraisal of Newcastle United FC’s advertisement department and
showcase how implementation and deployment of BI/DA system using MS Excel is an
opportunity to help solve the problems facing the departments. The appraisal focuses on the
average rate of increasing customer and average rate of promotion percentage to showcase the
effects of advertisement on the customers’ satisfaction. Specifically, this paper showcases the
great opportunity that advertisement department has in implementation and deployment of a
business intelligence dashboard.
Theory Linking Problem/Opportunity Statement
A business intelligence dashboard refers to an information management tool which is
utilized in tracking KPIs, metrics alongside other key data points which are relevant to specific
process, department or a business (Iqbal, Doctor, More, Mahmud & Yousuf, 2018). The BI
dashboard uses data visualization to simplify the complex data sets to give users a glance
awareness of the present performance (Lions, 2016). The Business Intelligence (BI) is a tech-
driven process utilized in analysis and display of data in meaningful and actionable manner. BI
entails a multifaceted applications, theories, technologies and tools (Jung, Shim, Jin & Khang,
2016). The goal of BI dashboard is to assist the business individuals make informed decisions as
it enables a firm to collect, analyze, develop dashboard, and create reports on its most significant
and business-driving data (Lin, Liang, Li & Lu, 2018). Therefore, using dashboard for the
Newcastle United FC’s advertisement department, the department will provide a sleek and real-
time visibility for its advertisement team at a glance perspective of their respective performance