Assignment 1: News Framing Analysis of Florida School Shooting

This essay provides a frame analysis of five news channels—New York Times, NBC News, USA Today, BBC, and Sydney Morning Herald—regarding their coverage of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, on February 14, 2018. It examines the headlines and articles published on February 15, 2018, focusing on the different perspectives presented by each media outlet. The analysis compares the thematic approaches, ranging from a focus on casualty statistics to humanizing the victims, highlighting the attacker's background, or emphasizing law enforcement responses. Key themes identified include the varying emotional and ideological responses of the writers, the call for stricter gun control laws, and the depiction of the event's impact from different angles, such as the victims' experiences, the attacker's perspective, and the government's official stance.

Running head: ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
Assignment 1: An Exercise in News Framing
Name of Student
Name of University
Author Note

1ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
Table of Contents
Introduction................................................................................................................................2
Research.....................................................................................................................................2
Analysis......................................................................................................................................3
Topic......................................................................................................................................3
Headline analysis...................................................................................................................3
Article analysis.......................................................................................................................4
Key themes.............................................................................................................................7
Conclusion..................................................................................................................................8
Reference....................................................................................................................................9

2ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
Introduction
The concept of framing stems from the understanding that, news and reporting of
news, whether intentionally or unintentionally will be coloured by the perception and
ideology of the one delivering it (Stacks and Salwen, 2014). A frame is the structure, mostly
intentionally developed, that the media may organize and present events or ideas, to deliver a
specific perspective, to the public (Tarlau, 2014).
This paper focuses on the recent case of mass shooting that took place at Marjory
Stoneman Douglas High School in Parkland, Florida, USA on 14th February 2018 and
compares the ensuing reports on the case by five news media channels on 15th February
2018.
The paper presents a frame analysis of five news channels, namely, New York Times,
NBC News, USA Today, BBC and Sydney Morning Herald.
Research
The assignment is based on an incident of mass shooting at a school in Florida, USA
that occurred on the 14th of February 2018. It has created massive media upheaval with every
big and small news medium publishing multiple documentations of the incident and its
aftermath. This paper follow five such channels namely New York Times, NBC News, USA
Today, BBC and Sydney morning herald ,provides a brief analysis of their portrayal of the
incident. The analysis specifically compares what they have published on the 15th of
February, a day after the incident of interest. Each article by different media houses across
different regions has varied statistics of the casualties, which made it a challenge to identify
the authenticity of the information. Each on media house presents a different perspective on
the incident and reveal varying implications of the incident and varying viewpoints that are

3ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
being expressed by people from different sections of society (Brüggemann , 2014). The
selected articles are chosen to review how the respective channels reported on the issue in the
morning of 15th February. The articles focus on the many details of the incident, the ensuing
reactions of the victims and the families, the police and other officials including president
Donald Trump who have commented on the tragedy and also on the public reactions and
opinions arising due to the incident as new developments continued to arise.
Analysis
Topic
The fourteenth of February 2018 proved to be a dark day as, yet another incident of a
mass shooting at a high school in Florida ended up taking away the lives of seventeen people
and wounding at least fifteen. The respective articles covers the sad incident.
Headline analysis
Regarding the concerned incident BBC reported on the morning of 15th February, with
the headline, “Florida shooting: At least 17 dead in high school attack” (BBC News,
2018). The headline only reveals the nature of the incident and gives a rough estimate of the
possible fatalities. It carries a very impersonal impression however evokes curiosity regarding
the details of the attack. Similarly, The NBC News reported in their headline, “17 killed in
mass shooting at high school in Parkland, Florida” (Chuck, Johnson and Siemaszko,
2018). The headline immediately draws attention to the gravity of the loss that had resulted
from the tragedy emphasizing on the casualties of act. It emphasizes the homicidal nature of
the attack and the breach of human rights of the victims. The headline of the New York
Times at the same time reads, “The Names and Faces of the Florida School Shooting
Victims” (Smith, Salam and Bidgood, 2018). The headline humanizes the victims of the

4ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
attack, instead of reducing the loss to a mere statistic. It appeals to the sensitivity of the
readers and tries to evoke the realisation of the fact that the victims could have been anyone
that they knew and that this trend of public shootings is a real threat to society that could
affect anyone at any time. It makes the readers really feel for the loss that the family and
friends of the victims would be facing, promoting a sense of solidarity among the readers and
society. USA Today reported under the headline, “Florida school shooting suspect ordered
a drink at Subway after deadly assault” focusing on the attacker himself (Stanglin and
James, 2018). The headline seems to emphasize the apathy of the suspected attacker. Unlike
NBC news, which offers a more or less clinical headline and the New York Times who
approach the issue from a more humanized viewpoint, but both, making the loss of the
victims the main subject of the article, this focuses on the suspected attacker himself,
juxtaposing the inhumanity of his act with his own human existence. The Sydney morning
herald reported, “Gunman in custody after more than a dozen killed at Florida high
school” focuses on the danger of the incident (Clun, 2018). It reveals that with the attacker
apprehended, the situation is now under control. It sheds lights on the law enforcement and
security aspect of the incident. It however does not say much about the victims, save for an
estimate of the human casualties of the attack.
Article analysis
The article by BBC, even though present a very clinical heading provides a very
informative, empirical and well-rounded account of the situation (Kuypers, 2012). The article
covers questions such as, who is the attacker and whether there were any indications of his
penchant for violence in the past. It also addresses how the attack unfolded from the
perspective of some of the students on site of the attack, reactions of government officials and
celebrities as well as data regarding the trend of similar incidents, which is rampant in the
USA. Finally, it compares a similar tragedy, which took place in 2012 and dubbed as the

5ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
worst incident since then where the gunman had murdered twenty children and six adults
before committing suicide (BBC News, 2018). It presents an overall and detailed picture of
the incident and the rampaging menace of shootings that USA has been facing since 1999,
which has carried on until 2018 with at least eighteen reported incidents of school shootings
around school grounds this year alone (Matthes, 2012). It presents the grim picture of public
violence arising out of the lack of gun safety laws and asserts how it is getting steadily worse.
NBC news in comparison presents a look at how the attacker carried out the attack. It
however takes an angle of the personal conduct of the attacker and the impression of his peers
and guardians regarding his conduct in the past. It reveals his history with the school and a
little bit about, his home life and seems to suggest his disturbed upbringing, which may have
contributed to his motivation for the attack. Next, it focuses the rising anxiety of the students
and their parents regarding school violence from personal testimonials (Chuck, Johnson and
Siemaszko, 2018). It raises the question of accountability of the attack and tends to shift some
of the blame from the attacker to the administration, which has allowed for ease of gun access
to the public (Vucetic, Malo and Ouellette, 2015). It emphasizes the rising threat of such
incidents by pointing out that there have been a total of twenty deaths and more than thirty
injuries related to such attacks in 2018 alone.
The article by New York Times focuses solely on the victims by presenting a homage
to the victims. It features a solemn picture of the survivors and families and friends praying
with solidarity as they mourn the heart breaking loss of the innocent lives. The article consists
of a brief notes on each of the victims, describing who they were and the life they could have
led if not for the tragedy that befell them. It also features close up photographs of the victims,
evoking a greater sense of empathy among the readers (Smith, Salam and Bidgood, 2018).
The article deviates from all the statistics and details of the attack to deliver an intimate look
at the victims and victims alone as the headline suggests. It directly addresses the

6ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
consequences of such attacks perhaps hoping to appeal to the sensitivities of the readers
regarding the price that the country continues to pay for the lack of gun control laws
(Thompson, 2013). It highlights how each of these individuals came to lose their lives and the
personal cost their loved ones have had to pay and it seems to have most certainly done a
very good job at fulfilling what it intended.
USA Today presents an intimate look at the accused attacker, Nikolas Cruz and his
personal history that led up to his transgression. It follows Cruz from his initial escape from
the scene of crime to his appearance at court. It quotes the details of the attack in the
attacker’s own words. It reveals how he made his getaway by blending among the other
students. The article however goes on to quote his attorney, Melissa McNeill, according to
whom Cruz is a “broken child” with a history of depression. It also reveals that Cruz is on
suicide watch and according to McNeill, is remorseful of his actions. The article reveals a
picture of a broken teenager unable to handle his reality and emotions who ended up lashing
out his frustrations and anger in a most horrifying way, the details of which are then
described in terms of the situation at ground after those horrifying minutes of carnage
(Stanglin and James, 2018). It also speaks of the warning signs that were present that could
have prevented the tragedy had it been taken more seriously. It gives a sense of the situation
from the perspective of the perpetrator as opposed to his victims (Xu , 2013). The article ends
by emphasizing the call for stricter gun control laws the advocates of gun control laws have
always been raising and now with this incident seems to be resonating among all those
affected as well as the rest of the country.
Sydney Morning Herald present a general overview of the incident. It presents an
unbiased report of the incident stating the identity of the attacker, the way he had infiltrated
and executed the attack as revealed through the testimonies of the enforcement officers and
government officials including the president Donald Trump who is quoted to be saying, “No

7ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
child, teacher or anyone else should ever feel unsafe in an American school.”
Consequentially it provides a look at the official stand of the right wing government and the
law enforcement (Clun, 2018). It highlights the plight of the students who were trapped in the
situation through their testimonies. It however does mention about the prevalence of such
incidents in the US with two hundred and ninety cases of shootings since 2013 and 18 cases
in this year until now. It also reflects on the show of solidarity from all corners of the political
sphere in the US.
Key themes
The media houses vary in their report of the incident on 15 February based on their
understanding of the situation and personal ideological as well as emotional response of the
writer to the unfolding events. Sydney Morning Herald gives the most thematically
straightforward article enumerating the series of events that unfolded since the attack and the
reactions that given by the notable personalities in office who called for strict punishment for
the accused and stand of solidarity. The New York Times presented a uniquely themed article
expressing the immense loss that the country faced. It pulls at the heartstrings of the readers
calling for a unified stand against the horrors of mass shootings. The article on the surface is
uncharacteristically devoid of political bias and present a simple yet potent homage to the
victims. Underlying this it evokes a need for change, which could prevent further tragedies
such as these (Valkenburg, Peter, and Walther, 2016.).It is a clever attempt at rousing public
sentiment, which is essential for social mobilization (Benkler et al., 2015). The BBC article
fully advocates abolishment of gun use by public, explicitly recounting the statistics
representing the deaths and injuries due to mass shootings in the USA and placing the blame
squarely on lack of gun control laws. The NBC news explores the underlying human nature
of the attacker and establishes the point that perhaps the blame does not solely lie on him but
also on the system, which aided him to acquire the weapons so easily. The sentiment is partly

8ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
echoed in USA Today’s article which also explores the perspective of the accused raising the
question whether a person afflicted by mental burdens could be completely made liable for
his actions or whether the establishment also has a role to play in keeping such incidents in
check . Thus, two themes become apparent, one placing all the blame on the shooter and the
other questioning whether the establishment could have prevented it by stricter laws sparking
the old debate on gun control (Krippendorff , 2012).
Conclusion
The articles through use of frames present the experience and views of the same tragic
situation of the carnage unleashed upon yet another school in the United States of America
from varied angles ranging from victim to perpetrator to law enforcement and establishment
to the concerned parents and friends and to the advocators of gun and its opposition.
However, one of the common factors that all unanimously seem to agree upon is the alarming
rise of violence in USA and the decreasing security in public life. The incident seems to have
sparked yet another debate over gun laws in the country as made apparent from the two major
opposing themes found in the articles discussed.

9ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
Reference
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10ASSIGNMENT 1: AN EXERCISE IN NEWS FRAMING
Smith, M., Salam, M. and Bidgood, J., 2018. The Names and Faces of the Florida School
Shooting Victims. [online] Nytimes.com. Available at:
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