Commonwealth Bank Marketing Strategies

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Added on 2020/04/07

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AI Summary

The assignment analyzes Commonwealth Bank's marketing strategies through the lens of a newsletter. It discusses the bank's target audiences (middle class, families) and outlines various initiatives undertaken to engage them. These include promoting financial literacy programs, supporting climate change projects through bond investments, and partnering with organizations like the Daniel Morcombe Foundation for child safety awareness campaigns. The assignment also emphasizes the bank's commitment to community development and ethical practices.

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Commonwealth Bank Marketing Strategies

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