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Assignment on Use of Newsletter

   

Added on  2020-04-07

10 Pages1398 Words36 Views
Running Head: Newsletter 1Newsletter
Assignment on Use of Newsletter_1
NEWSLETTER 2PART 1 Newsletter are the most popular communication and promotional for business organization. Theyare economical and have a wide outreach. Commonwealth Bank of Australia can also utilize this tool to reach their customers. The company has several segments of target audience. It has madedifferent marketing strategies to attract different target markets. The most significant target market for the company is families in the middle-income group. This segment of customers tries to save their earnings and invest in different schemes provided by the bank. Other than that, the organization also target the young generation with high earnings. They are also important for different loan schemes of the organization. These people invest in large amount in different schemes. In the present, newsletter is used for the communication purpose as it is economical and has a wide outreach. Newsletter provides both entertaining and informative content which can improve the reputation of the business. Another significant benefit of newsletter is that it is stabilize the marketing endeavors of the organization. If the newsletter is well-written, the readers will look forward to read them. The newsletter formed for the organization will be distributed to different readers with the help of email address. The company will send the newsletter to its regular customers. In addition to it, the organization will also send the newsletterto other individuals who seem to be interested in investment schemes provided to the customers. The information related to these customers will be obtained from various business intelligence tools of the organization. In order to produce newsletter, the organization will need different resources such as the personal information of different customers as well as designing and journalism services. Firstly, the designing and the content writing team will make a rough draft of the newsletter which will be approved by the production team and; then after, it will be finalized and sent to the recipients.
Assignment on Use of Newsletter_2
NEWSLETTER 3PART 2Newsletter12 September 2017 NewsroomCommonwealth Bank of Australia Recently, the Australian economy is dominated by political and economic uncertainty which has crated turbulent times for Banks and other financial institutions. However, despite the turbulent economic times, the organization is in the position of relative strength. The transition ofthe Australian economy from mining investment to broader based economy is supporting employment and growth. Several other industries such as education, tourism and health have emerged which promotes employment and increase the wellbeing of the employees. As a result, the performance of Commonwealth Bank of Australia was good this financial year. Commonwealth Bank of Australia receives APRA PersonnelThe Australian Prudential Regulatory Authority (APRA) has appointed several panel members to examine the organization’s adherence to governance, culture and accountability. The organization will make sure to support all the
Assignment on Use of Newsletter_3

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