Newspaper Advertisement Production for Middle East Sons Co.

This report evaluates the production process of a newspaper advertisement for Middle East Sons Co. The plan, supplier selection, direct production, and evaluation of the advertisement are discussed. The main objective of the advertisement was to inform customers about the company's products and competitive prices. The advertisement was launched during the festival season and targeted a newspaper with a large readership. The evaluation found that the advertisement was effective and met the legal and ethical requirements of advertising. The report concludes that the newspaper advertisement was successful in meeting the marketing objectives of the company.

Assessment: BSBADV603 Manage Advertising
Production
Assessment 1a: NEWSPAPER advertisement

Assessment: BSBADV603 Manage Advertising
Production
Introduction:
The newspaper advertisement is also falls in the category of commercial advert which
is the most used advertisement media. It is the oldest way to promote or advertise a brand or a
product. Same as television advertisement, this advertisement also conveys a message which
is related to the product and attracts the customers to buy it. In the report, a newspaper
advertisement process has been evaluated of Middle East Sons co. The company has been
established in 2000. Since the year of 2000, it has been growing rapidly due to the strength
and the quality commitment to the people of Oman and all the consumers of the company.
Company has come up in a partnership business with all the big brands and international
brands to sell the international brand through its stores. The items are huge in variety which
starts from grocery items to confectionery.
Plan production process for advertisement:
According to the evaluation on the Middle East sons co and the market of Oman, it
has been measured that a newspaper advertisement would be a better choice for the company
to know the people about different products and the quality price of the company. The budget
for the newspaper has been set Omani rial 10000 and the total time period to produce the
newspaper advertisement would be around 1 week. The production work would start from
evaluating the existing advertisement of the company and their feedback from the viewers
and the consumers of the business.
The summarised detail about the existing advertisement would be taken from the
managers and the related parties of Middle East sons co about the products and the message
which they want to covey from the customers. The creative brief would be prepared on the
basis of the detail about the products, message, previous advertisement etc. On the other
hand, the newspaper advertisement would be launched at the time of the year when the
festival season begins or the competitor’s advertisement is so powerful that they are grabbing
the customers of the company. The main marketing objectives of the advertisement are to
explain the consumers about the new offers and the competitive prices of the products in the
market in context with the market price or the MRP. The gross sales of the business must also

Assessment: BSBADV603 Manage Advertising
Production
be recognized while preparing the advertisement to know about the related factors briefly. It
has been found that the advertisement would be prepared for the already existing product to
improve the sales of the company. The other main point of creative brief is the newspaper in
which the advertisement would be produced.
Main strategies of the newspaper advertising are to define about the competitive price
and the international brands tie up of the business. The better timing of the launch of
advertisement would help the company to make the advertisement more successful. The
newspaper would be the one which has more readers in the market and could influence the
people. Further, the content of the newspaper advertisement has been prepared to make the
advertisement more impressive.
Evaluate and select suppliers:
Through evaluating the overall newspaper advertisement’s planning process, the
suppliers which help the company or the agency to select the best factors of the
advertisement. From the available resources, it has been evaluated and the best one has been
selected form the available suppliers. The overall procedure of the newspaper advertisement
has been managed and handled by the in house employees of the company. The work and the
activities from creating the brief to implement the advertisement in proper manner, all the
work has been done by the in house employees of the business only. The experienced
employees and the relevant person have been hired on the job to meet all the expectation
related to the advertisement process. The evaluation process has been done on the supplier to
expresses that the advertisement production process of newspaper advertisement has been
done in better way by the company and no extra cost has been incurred because all the
elements have been set by the in house employees of the business.
Direct advertising production process:
In addition, the evaluation study has been performed on the production process. While
preparing the process, all the managerial activities have been done in such a way that the
main goal and objective of the advertising could be meet as well as a schedule has been
prepared in better way for the advertisement production. The help has been taken from largest

Assessment: BSBADV603 Manage Advertising
Production
advertising agencies and experienced newspaper article writer to set the content of the
newspaper advertisement in better way. The agencies would have helped the organization to
measure the issues and their resolution as well as the positioning of the business has been set
in better way.
`The newspaper advertisement has been evaluated by the agency people as well as the
article writer to indentify the mistakes and the related issues in the file. It has also been
observed that the legal and ethical requirements have also been fulfilled while preparing the
newspaper advertisement. On the basis of the overall process, it has been measured that the
better production process has been implemented.
Evaluate advertising production:
After preparing the newspaper advertisement and the evaluation on the film, the
quality of the newspaper advertisement and the effectiveness of the advertisement have been
measured on the basis of the viewers and the target audience of the company. It has been
measured that the better creative brief has been prepared at the initial stage. With the help of
that creative brief, a better newspaper advertisement has been prepared. The evaluation on all
the related factors have been done and it has been found that the quality of the advertisement
is according to the standards as well as the overall position of the company has been
improved which would assist the business to enhance the performance of the company.
Finally, the advertisement process and the newspaper advertisement have been
measured to recognize the issues and the drawbacks of the advertisement. After the
evaluation on the advertisement, it has been found that it would influence the people to buy
the products from the company as well as the advertisement is according to the legal and
ethical code of conduct of advertisement of the country. It has also been found that the
advertisement would collision positively on the main objective and the performance of the
business. It would help and lead to the advertising process and the business in the better way
as it would meet all the advertising goal and objective of the organization.

Assessment: BSBADV603 Manage Advertising
Production
Conclusion:
To conclude, it has been measured that the newspaper advertisement is the oldest way
to promote or advertise a brand or a product. Same as television advertisement, this
advertisement also conveys a message which is related to the product and attracts the
customers to buy it. In the newspaper advertisement process, the objective could be met by
the company after evaluating and implementing the better newspaper advertisement process.
According to the overall study on the newspaper, the recent produced newspaper
advertisement of the company is also very effective and ultimately, it would assist the
business to meet the overall marketing objectives of the company and the better performance
of the business.