Strategy to Succeed in the Newspaper Industry - Desklib

Strategy to succeed in
the newspaper industry

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The context and Strategic challenges ....................................................................................1
Strategic analysis of an organization that has demonstrated sustained success in this context. .3
Lesson Learnt ........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digitalisation is defined as the process which is related to converting information into a
digital format. It is related to using digital technologies for the purpose of changing business
model and providing new revenue as well as gain value-producing opportunities. Digitalisation
facilitates business to maintain digital presence, take better decisions, improve organisational
productivity and efficiency and create new channels for connecting with customers (Lianos,
2019). It provides competitive advantages to business and help to survive in competitive
environment. Business develops various strategies for handling changes in business
environment. In this report chosen organisation is News Corporation which is known as “News
Corp”. It is an American media and publishing organisation founded in the year of 2013 by
Rupert Murdoch. Respective organisation provides newspapers and books worldwide. This
report covers strategic challenges that are faced by organisation and digital strategy which help
business to remain competitive in news space. Strategies that lead business towards success in
current environment are mentioned. Along with that various lessons that are learnt by
organisation strategy are explained in this project report.
MAIN BODY
The context and Strategic challenges
Strategic challenges: Strategic challenges are defined as those pressures that are exerted a
decisive influence on business likelihood as well as future success of organisation. These are the
challenges are frequently driven by the organisation and impacts future competitive positioning
as compared to other providers or organisations who are providing similar products and services
to customers.
News crop is the organisation which is facing various strategic challenges of
digitalisation that impacts business performance and functionality. Digitalisation or digital
transformation is the application of digital technology for the purpose of creating new business
model. The main objective of organisation to digitalise organisational services is to improve
efficiencies as well as deliver more personalised customers experience (Jonathan, Gebremeskel
and Yalew, 2020). These challenges that are occur in the process of digitalisation are mentioned
below:
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lack of dedicates IT skills: In the process of digital transformation, business requires
highly skilled and dedicated IT team who can handle all critical situations and work efficiently
on new technologies. News crop organisation has lack of skilled staff members that impacts
overall organisational performance and efficiency. News Crop organisation has lacking expertise
in cyber security, technical architecture, advanced data analytics and enterprise architect which
affect organisational digitalisation process.
Challenges with respect to taxation: Each and every business has to pay taxes to the
local , state and centre government. Income tax department imposes huge amount of fines on
the organisation who do not pay taxes. Taxation is defined as the slippery path as well as
important to be cautious for the News Crop organisation (Challenges faced by the media
industry, 2021). If organisation fails to pay taxes on time than reputation of organisation is
getting affected that impacts overall performance of business.
Compliances with laws and regulations: It is vary difficult for News Crop
organisation to comply all rules and regulations in business operations. Organisation faces
difficulty manage finance for filling return, comply with labour laws, local laws and
environment laws that impacts business performance. If News Crop do not follows these
compliances then it impacts overall business functions and operations.
Concern related to data privacy: Challenge related to data privacy is impact the
performance and efficiency of organisations. Big data is the challenge that pose trouble
when it comes to accumulating adequate user data without which exact scrutiny can not be
carried on. As viewers are more sensitive than ever so News Crop organisation have to
focused on privacy of customers and related stakeholders. As organisation provides digital
media services so, data privacy is the greatest concern of business.
Adopting challenges: There are various technologies are used in media industry that
help them to publish news. News Crop organisation facing the challenges related to
welcoming new technologies to the area of work. Dependency on outdated methodologies and
technologies create difficulty for News Crop organisation and impact its performance level.
Organisation is engaged in providing digital media services and in digital technologies regular
changes are happened that create challenge for News Crop to maintain performance and
efficiency.
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